你知道有多少廣告中拍攝動物畫面但卻沒有提供任何「演出費」嗎?
The Lion’s Share活動呼籲廣告商每次在廣告中使用動物圖像時,貢獻0.5%的媒體費用,根據聯合國的「全球永續發展目標」(Sustainable Development Goals, SDGs)其中,致力於動物保護、維護及促進生態系統的永續使用,基金會在2019年拿下永續發展目標獅(Sustainable Development Goals Lions)大獎。
瑪氏(MARS)發現動物們出現在全球20%的廣告中,然而,出現在廣告中的動物們沒有任何受惠,在現實中90%的動物正瀕臨滅絕。於是瑪氏於2018年發起「Lion’s share」活動,呼籲廣告商每次在廣告中使用動物圖像時,貢獻0.5%的媒體費用出來,這筆資金將用來防止動物滅絕、保護棲息地。
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全部文章・The new Tokyo flagship for Volcom Japan is a center for all things skateboarding, street fashion, art, and culture, all in the heart of Shibuya! ・Volcom日本旗艦店東京澀谷登場 本格派滑板街頭潮流藝文新據點 #Volcom #japankuru #shibuya #日本購物 #日本潮流 #日本街頭時尚 #澀谷 #東京購物 #東京購物推薦 #東京潮店 #澀谷潮店 #滑板 #雪板 #衝浪 #볼컴 #시부야
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