日本大創百貨的百元銷售傳奇
大創在日本零售業界有六成佔有率,日本國內有三千五百家店面,海外則有四百家店面。針對臺灣消費者,大創特別進口日本反應不錯的日常用品。市調顧客滿意度僅次於東京迪士尼樂園、位居第二名。
商品則是由日本、歐美、中國大陸、韓國、東南亞及台灣等產地製造。大創百貨的商品種類繁多,約有2萬多種。各種商品由日本大創大量訂貨,自訂包裝規格,獨家商品眾多。雖然是百元商店,但大創用全新的經營方式,嚴格的篩選商品制度,才能夠讓客人用便宜的價格,買到品質優良的商品。
如果你認為大創只賣生活用品,那就大錯特錯囉!現在大創推出的美妝產品,在美妝迷的心中可是佔有一席之地。
就算是很普通的一些生活雜物,或是廚房用品,大創也可以做出很多樣式,和不斷的推出新商品讓你每次到大創購物時,都是全新的體驗,就像是在挖寶一樣,這就是大創成功的關鍵之一,不會一直重複販售相同的商品,即使這件商品去年可能很熱門,到了今天也不會繼續販售,為的就是要維持店裡,商品的創新率,才能夠給顧客新鮮感,這也反映在銷售業績以及滿意度調查上,大創都從顧客那裡得到了非常好的評價。
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