CONTENTS
#FR2: A world of photography, born from social media, with powerful images and straight-to-the-point messages – this brand has made a big impact in Japan’s streetwear scene.
Meet Japan’s Sexiest Rabbits
Through enthusiastic word of mouth recommendations, #FR2's t-shirts featuring passionate (?) rabbits or their signature "Smoking Kills" logo have quickly become big among streetwear lovers throughout Asia and the rest of the world. Since its establishment in 2014, #FR2 has been spearheaded by Ryo Ishikawa – a major presence in the Tokyo/Shibuya fashion scene known for being the creative director behind VANQUISH – and the brand has made a name for itself through the use of innovative social media marketing. That popularity has helped #FR2 grow and find fans all over the world, far beyond Japan's borders, entering the market in China, Taiwan, Hong Kong, Thailand, the Philipines, Singapore, Malaysia, New Zealand, America, England, France… even Saudi Arabia.
Finding an Unlikely Harmony
Fashion for Photographers!?
Browse the Store
#FR2's boutiques are as much art galleries as they are clothing shops. The fresh white walls create an elegant backdrop for framed pictures and items on display, many of which stand out quite clearly thanks to the use of #FR2's signature color combo, yellow and black. Get a good look, and you'll find plenty of details for a mature audience here too.
Check Out the Wares
Strong Images, Clear Messages
#FR2 UME (#FR2梅)
NO SEXUAL SERVICES
Get a glimpse of #FR2 UME, and the pink interior with its enticing neon lighting might make the shop look like the kind of establishment found in a red light district, at least at first glance. But the facade clearly announces "NO SEXUAL SERVICES" with the help of a large sign posted outside – their way of broadcasting that not only is #FR2 UME not in the sex work business, but that they oppose the commodification of women altogether. The phrase has even made its way onto many of the products inside.
Like a Retro Boutique
Cute and cozy with a touch of sex-shop-chic! #FR2 UME has a unique atmosphere, amplified by clothing and accessories lining the walls in a color scheme of mainly black, white, and pink in a variety of shades.
Favorites From #FR2 UME
Cropped t-shirts, baggy cargo pants and jeans, short mini-skirts – there are plenty of trendy items to choose from, but again it's a sukajan jacket that stood out from the crowd. It might look like this sukajan is all about the hot pink satin and bunny-themed embroidery, but it's actually reversible, with a simple white quilted fabric on the other side! There's no extra stuffing between the two layers of fabric, so it's light enough to wear throughout the seasons – this is one surprisingly versatile jacket.
Streetwear That’s Hard to Look Away From… #FR2
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Asakusa's Sanja Matsuri, one of the biggest festivals in all of Tokyo, is almost here! Make sure you check out the festival route so you don't miss all the festivities this May. #asakusa #sanjafestival #sanjamatsuri #asakusashrine #sensoji #sensojitemple #japanesefestival #shintoshrine #japaneseculture #tokyo #tokyotrip #tokyotravel #asakusasightseeing #matsuri #japantrip #japantravel #springinjapan #tokyotravel #japankuru #산자마츠리 #아사쿠사 #일본마츠리 #일본여행 #일본5월
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Evangelion, in miniature!? Tokyo's SMALL WORLDS Miniature Museum is actually a must-see for anime lovers, thanks to the tiny Evangelion Hangar and Tokyo-III... plus a whole universe of other scenes both real and fictional. #smallworlds #smallworldstokyo #tokyotrip #tokyotravel #evangelion #eva #anime #miniature #miniatures #animefigure #japantrip #japantravel #에반게리온 #스몰월드 #에반겔리온 #スモールワールズ #오다이바 #아리아케
Have you sat down for a snack at Sumida Aquarium yet? This aquarium next to Tokyo Skytree is known for its penguins and garden eels, but we can't get enough of their cute snacks! There are lots of good seats around the aquarium, too, so it almost feels like one big cafe. 🐧 • Find out more at Japankuru.com! (Link in bio.) • #japankuru #sumidaaquarium #skytree #tokyoskytree #solamachi #sumida #tokyo #tokyotrip #tokyotravel #aquarium #japanesesweets #themecafe #すみだ水族館 #Japan #日本 #일본 #Japon #ญี่ปุ่น #Japão #япония #japantravel #日本旅行 #日本旅遊 #japan_of_insta #japantrip #traveljapan #japan🇯🇵 #igerstokyo #explorejapan
For anime fans, the Evangelion areas at Small Worlds Miniature Museum are a must see! The tiny miniature people in the Evangelion Hangar look like ants beneath the moving Unit-01, Unit-00, and Unit-02! And over in Tokyo-III, characters like Shinji, Rei, and Katsuragi live life on a miniature scale. #odaiba #tokyo #tokyotrip #japantrip #japantravel #ariake #smallworlds #miniaturemuseum #smallworldstokyo #tokyotravel #evangelion #eva #anime #miniature #miniatures #animefigure #japankuru #스몰월드 #에반게리온 #오다이바 #오다이바관광 #오다이바스몰월드 #미니어쳐