Do you remember the feeling of slipping on your very first pair of Converse sneakers? That moment wasn’t just about picking new shoes – it might have been the first time you chose your own style. For all the Converse fans out there looking for the next perfect pair, Japan is offering two new spots to experience that feeling anew – two new shops that opened in April 2025. Rediscover your own unique style in Japan at CONVERSE STORE YOKOHAMA and CONVERSE STORE SENDAI!

Why Visit CONVERSE STORE YOKOHAMA?

① Concept: True to the Source

The newly opened CONVERSE STORE YOKOHAMA was designed with the aim of keeping things “true to the source,” creating a space themed around Converse’s basketball roots and the iconic gymnasiums where Converse first made its mark.

In this space steeped in the brand’s origins, visitors are encouraged to express their own unique style, offering a new kind of Converse experience.

② Express Your Own Unique Style

The new Yokohama store showcases a full range of Converse’s classic models, each with its own long history, as well as the popular “Made in Japan” series, and many more. That includes a whole variety of Japan-exclusive products!

▶︎ More details on the Made in Japan line.

In addition, the shop offers a well-stocked selection of limited-edition collaboration designs! This season’s lineup includes shoes featuring the popular Chiikawa characters, of social media fame, and the beloved Japanese cartoon character Doraemon. And it’s not just sneakers – you’ll also find original socks, shoelaces, and other accessories, so you can truly customize your style from the soles of your feet and up!

In this space where Converse’s classic history meets their most modern innovations, it’s easy to find your own unique fashion sense among the wide variety of sneaker options.

③ Must-See Sneaker Releases

Not sure what to expect from the new CONVERSE STORE YOKOHAMA, or wondering what to bring home from your trip to Japan? Check out some of the hottest models of the summer!

■ ALL STAR CHUNK LOAFER

A fusion of the classic loafer look with sneaker comfort, the “snoafer” style seen in Converse’s ALL STAR CHUNK LOAFER is perfect for this season’s trendiest looks! The new release combines a loafer-inspired design with a satisfyingly stompy lug sole (chunky with thick grooves), making your shoes really stand out from the crowd.

In true loafer style, the upper is made of synthetic leather, giving an elevated impression while maintaining the comfort and ease of wear of a sneaker. Color options include a cool black monochrome and a two-tone white/black design for a more eye-catching look!

▶︎ ALL STAR CHUNK LOAFER Details

■ ALL STAR SQUARETOE HI / OX

Introducing a fresh square-toe design to the classic Converse lineup! The striking square-shaped toe lends this model just a hint of the dress-shoe aesthetic, while maintaining the comfort and broad range of colors of a sneaker. Get the low tops in Black, White, Black Mono, Pink, Green, Navy, or Taupe, and the high tops in Black or White.

Perfect for a casual work environment or relaxed outings – we especially recommend pink, a vibrant color that will really brighten your mood and become the highlight of your outfit!

▶︎ ALL STAR SQUARETOE Details

■ ALL STAR TREKWAVE FADEDCANVAS HI

From the Converse TREKWAVE series comes a new high-cut sneaker with a 5 cm platform sole (approximately) for a serious impact on your outfit! The rugged sole design is inspired by trekking shoes, combining durability and fashion.

The thick E.V.A. midsole and anti-slip outsole provide real safety and support, while the insole features high-density urethane foam and spongey rubber for all-day comfort!

The upper is finished with a special wash and bleaching technique, giving each pair a unique vintage look. Get it in Metal Grey or Royal Purple!

▶︎ ALL STAR TREKWAVE FADEDCANVAS HI Details

Gashapon Capsule Machines

The wearable items aren’t the only things worth shelling out for at this store. You’ll also find gashapon capsule machines where the prizes are adorable miniature sneakers: tiny All Stars or Weapon models! They’re so popular they sometimes sell out, but when you can get your hands on the little shoes, they make great souvenirs or collector’s items. Even if you don’t buy any human-sized sneakers during your visit, just spinning the capsule machine can give you a little of that fresh “new shoes” feeling!

④ Next to Yokohama Station! New at Vivre Shopping Mall

CONVERSE STORE YOKOHAMA just celebrated its grand opening on April 11, 2025, and the new location is already popular thanks to the convenient location, about a 5-minute walk from Yokohama Station’s West Exit. The store can be found on the 1st floor of the Yokohama Vivre shopping mall – from the station, walk straight between Takashimaya and Bay Sheraton Hotel, cross the Utsumibashi Bridge, and Yokohama Vivre will be on your left!

CONVERSE STORE YOKOHAMA
Yokohama Vivre 1F, 2-15-13 Minamisaiwai, Nishi Ward, Yokohama City, Kanagawa
Phone: 045-577-5161
Hours: weekdays 11:00 – 21:00 | weekends/holidays 10:00 – 21:00
Directions: about 5 minutes on foot from JR Yokohama Station’s West Exit

⑤ Yokohama Sightseeing in Your Favorite Converse!

If you’re already in Yokohama to go Converse shopping, you might as well enjoy everything the city has to offer! Visit to the brand-new CONVERSE STORE YOKOHAMA, then head out for some classic Yokohama sightseeing!

First stop: the Yokohama Red Brick Warehouse. Once a major distribution hub for this thriving port city, the picturesque brick warehouse has been renovated and transformed in recent years to become a popular sightseeing destination, now filled with shops and event spaces. The sparkling European-style Christmas Market held in the plaza outside makes it especially popular during the winter!

Just a short walk away is Yamashita Park, a long waterfront park dotted with benches, grassy lawns, and flower patches along a 750-meter stretch of Tokyo Bay. Enjoy views of the ocean, bridges, and even Yokohama Marine Tower in the distance. After a busy shopping trip, sometimes it’s nice to relax and let nature heal you.

Not Just Yokohama!
Don’t Miss the New CONVERSE STORE SENDAI

Following the new Yokohama location, CONVERSE STORE SENDAI opened on April 25th, 2025. Continueing the trend of “true to the source” design, this shop shares the gymnasium theme and cool basketball lighting, but it also has another special highlight. At CONVERSE STORE SENDAI you can create your own unique pair of Converse in the customization space – the only one in Japan’s Tohoku region!

One of the Sendai shop’s most popular designs is the “Splash pattern,” a paint-splattered look that uses a palette inspired by the vibrant colors of Sendai’s natural scenery and local Tanabata Festival. The vivid yellow is sure to leave an impression!

CONVERSE STORE SENDAI
Sendai PARCO Main Building 3F, 1-2-3 Chuo, Aoba Ward, Sendai, Miyagi
Hours: 10:00 – 20:30
Directions: about 2 minutes on foot from JR Sendai Station’s North Exit

Have Fun with Your New Japanese Converse: Converse Customization Services

Sneaker customization fans will be pleased to hear that this service isn’t just available at the Sendai location. The White atelier BY CONVERSE concept shop, located in Tokyo and specializing in custom Converse, is actually celebrating its 10th anniversary in 2025. Better yet, both CONVERSE STORE SENDAI and White atelier BY CONVERSE will offer a brand-new patch customization service starting July 18, 2025!

The new embroidered patches (called “wappen” in Japan) include a few different designs, including the classic Chuck Taylor seal, a rectangular track logo, and a cute heart-shaped ALL STAR patch. Each design comes in five different colors, and can be used alone for a super simple shoe, or layered atop various prints for a super custom look. It’s a fun new way to make your favorite sneakers even more uniquely yours!

Step Into a New World of Converse in Japan

Converse stores in Japan are made to reflect the local vibe of the surrounding city, while staying true to the brand’s roots. In Yokohama that means a classic Converse atmosphere, perfect for a port city full of international imports, while the Sendai location reflects a vibrant love of personal expression. If you’re on the hunt for your next pair of sneakers in Japan, you’ll want to check out one of the new Converse locations!

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