Kevin老師的唐吉訶德購物推薦
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Don Quijote Recommendations From Kevin Chou: Health & Beauty Picks From Japan, For Everyday and Travel!

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It's time to update your Japanese drugstore & Don Quijote shopping list! Follow cosmetics expert Kevin Chou's Japanese recommendations to take better care of yourself inside-out, with health products and beauty must-buys. From all-hours support for your stomach and eyes to skincare you'll reach for after a long day of sightseeing, check out this complete Japanese health and beauty routine that works just as well while traveling as will during your everyday life!

Smily Method’s All-Day Japanese Eye Care Routine

Always Staring at Screens? A Daily Lutein Supplement Recommendation

Kevin老師唐吉訶德推薦 眼部保養 葉黃素Lutein Clear

When traveling in Japan, it’s easy to depend on your phone like a personal assistant, which means you’re constantly using it to check train schedules, search for nearby restaurants, and take photos as you see the sights. Even after you get back to your hotel at night, there are still photos to organize and plans to confirm for the next day. Of course, after the trip is over and you get back to everyday life, your phone is still a constant companion, used to stay in contact with friends and family, get work done, stream shows, and inevitably scroll social media. Spending long hours staring at screens has become a standard part of modern life.

Kevin老師唐吉訶德推薦 眼部保養 葉黃素Lutein Clear

Lutein and zeaxanthin are important nutrients closely associated with maintaining vision in your eyes, with both found in the macula of the retina. However, the human body cannot produce these nutrients on its own, so they usually come from your daily diet. Smily Method’s Lutein Clear (ルテインクリア) is a supplement containing both of these two key nutrients, and just one tablet a day provides 15 mg of lutein and 3 mg of zeaxanthin—a convenient option for people who spend a lot of time on their computers, smartphones, and other digital devices, and want something to support their everyday eye health.

The lightweight resealable pouch is compact and easy to carry throughout your travels and your everyday routine, making it easy to build a daily habit, supplementing the nutrients your eyes depend on.

Lutein Clear (ルテインクリア)【Supplement】
Contents: 30 tablets / pack
Function: Supplements lutein and zeaxanthin to provide nutrients needed for everyday visual health
Recommended Dose: 1 tablet per day (recommended after breakfast)
Product Details

Evening Eye Cream & Massage for an At-Home Under-Eye Spa Treatment

Kevin老師唐吉訶德推薦 電動按摩眼霜 The Tokyo Fairy眼霜
Kevin老師唐吉訶德推薦 電動按摩眼霜 The Tokyo Fairy眼霜

Smily Method makes another product for your daily eye care routine: an evening reward after your eyes have had a long day! The Tokyo Fairy Eye Cream (The Tokyo Fairy 目元クリーム) contains NMN, a cosmetic ingredient that has attracted attention in recent years, and also features an “electric massage” function. The massage head produces approximately 12,000 micro-vibrations per minute, helping the cream’s ingredients penetrate effectively into the skin’s upper layers (stratum corneum) around the eyes.

The rounded metal massage head can carefully reach areas beneath the eyes and around the outer corners, while also providing a pleasantly cool sensation when it touches the skin. At the end of a full day, after removing your makeup and washing your face, use The Tokyo Fairy Eye Cream with its electric massage function and enjoy a soothing nighttime spa treatment for your eyes.

The Tokyo Fairy Eye Cream (The Tokyo Fairy 目元クリーム)
Product Details

Kevin老師唐吉訶德 眼部保養推薦 眼霜及葉黃素

Take Lutein Clear tablets during the day to supplement the nutrients needed for everyday visual health, then treat the skin around your eyes at night with The Tokyo Fairy Eye Cream. These two Smily Method products make one comprehensive eye care routine, working from the inside out.

Extra Under-Eye Care From Japan, With LuLuLun’s Long-Lasting Moisturizing Eye Masks

Kevin老師唐吉訶德美妝推薦 LuLuLun眼膜

When it comes to Japanese face masks, LuLuLun is probably already a familiar name to the many travelers who like to browse Don Quijote and drugstores in Japan. Thanks to the excellent value, and the wide range of products designed for different skin concerns, the brand is popular among locals and travelers alike. So when you’re putting together a beauty-centric shopping list for Don Quijote in Japan, one product worth paying particular attention to is the LuLuLun HYDRA Eye Filler (ルルルン ハイドラ アイ フィラー). It’s a part of part of LuLuLun’s HYDRA series, which has won beauty awards for four years in a row.

Kevin老師唐吉訶德美妝推薦 LuLuLun HYDRA Eye Filler眼膜
Kevin老師唐吉訶德美妝推薦 LuLuLun HYDRA Eye Filler眼膜 成分
Kevin老師唐吉訶德美妝推薦 LuLuLun HYDRA Eye Filler眼膜 使用方法

LuLuLun HYDRA Eye Filler comes as an easy stick-on eye mask infused with a serum containing retinol and niacinamide, which help improve the skin’s firmness and radiance. The oil-based serum rich with cosmetic ingredients, developed jointly with a pharmaceutical company. The ingredients are able to penetrate into the skin the entire time the under-eye patches are applied, providing moisturizing care for up to six hours. For the eye area, which is particularly prone to dryness, the mask addresses several concerns at once, supporting firmness and elasticity while improving dullness caused by dryness, and enhancing the skin’s radiance through hydration.

These eye masks don’t use a standard adhesive! Instead, they feature a proprietary “Overnight Formula” that gently adheres to the skin around the eyes and is designed to help the patches stay in place even while you sleep. When you’re traveling, exploring Japan from early in the morning until late at night, this convenient design can save a little skincare time. Simply apply the eye masks after washing your face at night, then head straight to bed and use your sleeping hours for skincare! Using them along with The Tokyo Fairy Eye Cream (above) can take your nighttime eye care routine to the next level.

LuLuLun HYDRA Eye Filler (ルルルン ハイドラ アイ フィラー)
Product Details

A Daily Skincare Recommendation

Kevin老師唐吉訶德美妝推薦 LuLuLun 面膜
Kevin老師唐吉訶德美妝推薦 LuLuLun每天可敷面的化妝水型面膜
Kevin老師唐吉訶德美妝推薦 LuLuLun每天可敷面的化妝水型面膜

LuLuLun’s under-eye products are popular, but their classic face masks are still their star product—you may already recognize the purple packaging of the HYDRA EX Mask (ハイドラ EX マスク), which Kevin frequently recommends. This mask has ranked No. 1 in the @cosme Japanese beauty awards for four consecutive years, and in 2025 it also took first place in the Sheet Mask of the Year category, making it a long-lasting hit on the Japanese scene.

LuLuLun HYDRA EX Mask is a toner-style sheet mask designed for daily use, inspired by advanced regenerative technology. The formula contains a variety of cosmetic ingredients, including human adipose-derived mesenchymal cell exosomes, the powerful antioxident glutathione, collagen, hyaluronic acid, and human-type ceramides. After washing your face, you can simply leave the mask on for around 5~10 minutes to easily complete a basic full-face skincare routine.

Kevin老師唐吉訶德 LuLuLun面膜推薦

The HYDRA EX Mask provides full-face skincare, while the HYDRA Eye Filler is ideal when you want to focus more intensively on your under-eye area. The two options make it easy to cater to your skincare needs on a day-to-day basis.

Maintain Your Skin’s Moisture with a Cure Lotion

Kevin老師唐吉訶德保養推薦 Cure乳液
Kevin老師唐吉訶德保養推薦 Cure乳液

After replenishing your skin’s moisture, a good lotion can help lock that hydration in. When traveling in Japan during summer, this is actually an important step, because all the sweating and long stretches in the heat and humidity can cause the skin to lose moisture. Not to mention all the dry, air-conditioned environments that can leave the skin feeling suddenly parched! You can even see the effects in how makeup sits on the skin. So you won’t want to miss this last beauty recommendation from Kevin, available at Don Quijote: the Aqua Gel Milk (アクアジェルミルク) from Cure. Aqua Gel Milk has a refreshing gel-like texture that feels slightly cool when applied, instead of thick or sticky, making it perfect for hot days (or any time you want to avoid the heavy texture of rich creams).

Cure乳液 肉眼可見的美容成分

The small yellow particles that can be seen in the lotion are cosmetic ingredients in tiny capsules, which release their contents as you gently spread the product over the skin, allowing the formula to sink into the skin. The beauty capsules contain coenzyme Q10 (ubiquinone)1, which helps maintain the skin’s firmness and elasticity, as well as the antioxidant vitamin E (tocopherol)2. The formula also includes three types of vitamin C3 and a retinol derivative4, allowing one product to provide moisturizing care and overall skin support. Whether you use it to seal in moisture after a nighttime face mask, as part of your morning pre-makeup routine, or to specifically address visible pores caused by dryness and dehydration, Aqua Gel Milk is a flexible option.

Cure Aqua Gel Milk (アクアジェルミルク)
Product Details

1 Cosmetic skin-conditioning ingredient
2 Antioxidant
3 Oil-soluble vitamin C, ascorbyl glucoside, and magnesium ascorbyl phosphate (all cosmetic skin-conditioning ingredients)
4 Hydroxypinacolone retinoate (cosmetic and skin-conditioning ingredient)

Kowa’s Japanese Digestive Medicine, to Help You Explore Japan’s Food Scene Without Fear

Kevin老師唐吉訶德腸胃藥推薦 KOWA 顧多整腸錠α³+

Traveling in Japan, it’s impossible to resist indulging in all the amazing food! A visit to the decadent hotel buffet for breakfast, ramen for lunch, matcha lattes and mochi in the afternoon, followed by yakiniku or a stop at the izakaya for dinner. The food itself and the rhythm of your meals can be completely different from your usual routine, and your digestive system might start sending out warning signs. So in addition to skincare and eye care, Kevin has also added THE GUARD KOWA INTESTINAL REGULATION TABLETS α3+ (ザ・ガードコーワ整腸錠α³+)” to this Japanese health and beauty shopping list.

KOWA 顧多整腸錠α³+ 餐後服用
KOWA 顧多整腸錠α³+ 餐後服用

THE GUARD KOWA INTESTINAL REGULATION TABLETS α3+ contain three different types of active probiotics: Bacillus subtilis natto, lactic acid bacteria, and bifidobacteria. Between these three different strains, the tablets help increase the level of beneficial bacteria in the intestines while suppressing the growth of harmful bacteria, improving the intestinal environment and bowel movements. On top of general intestinal regulation, it can also be used to tackle issues like loose stools, constipation, and overfull, bloated sensations in the stomach and abdomen.

The formula is designed to help support your intestinal environment, but it also takes stomach function into consideration with the inclusion of stomach-supporting herbal ingredients, MMSC*, and antacids to neutralize stomach acid. The tablets support weakened stomach function and protect both bifidobacteria and lactic acid bacteria (which are relatively sensitive to stomach acid), helping the active probiotics remain viable and reach the large intestine.

Of course, when you’re in Japan with all that delicious Japanese food right in front of your eyes, you should enjoy it! If your stomach starts acting up during your trip, just take these tablets (according to the directions and dosage on the label), and talk with a pharmacist if you have any other questions.

* Methylmethionine sulfonium chloride

THE GUARD KOWA INTESTINAL REGULATION TABLETS α3+ (ザ・ガードコーワ整腸錠α³+)
Usage:
 Adults (15+ years): Take after meals. 3 tablets per dose, 3 times a day.
 Children (8~14): Take after meals. 2 tablets per dose, 3 times a day.
 Children (5~7): Take after meals. 1 tablet per dose, 3 times a day.
 Not for children under 5 years old.
Indications: Intestinal regulation (regulating bowel movements), loose stools, constipation, bloating of the stomach and abdomen, indigestion, weak stomach function, loss of appetite, overeating, excessive alcohol intake, nausea, vomiting, heartburn, dysphagia, stomach discomfort, heavy stomach, belching, stomach pain, and related symptoms.
Product Details

Kevin’s Don Quijote Drugstore Shopping List: A Full-Day Inside-and-Out Care Routine

Kevin老師唐吉訶德美妝購物推薦 LuLuLun面膜 Cure乳液 電動按摩眼霜

The simpler your skincare and self-care routines are, the easier it is to turn them into daily habits, sustainable even when traveling. After all, who wants to pack their entire vanity into a suitcase?

☀️Japanese Cosmetics Morning Routine

Wash → Cure Aqua Gel Milk → Sunscreen → Makeup

You’ll want to keep it to just a handful of products: wash your face, replenish the skin’s moisture with a toner, then use lotion to lock it in, and finish with sunscreen. With just a few easy steps, you can squeeze a basic (but effective) skincare routine in every morning before heading out.

🌙 Japanese Cosmetics Night Routine

Wash → LuLuLun HYDRA EX Mask → Cure Aqua Gel Milk → The Tokyo Fairy Eye Cream → LuLuLun HYDRA Eye Filler

At night, once you return home (or to your hotel), just remove your makeup and wash your face, then apply LuLuLun’s toner-type HYDRA EX Mask for comprehensive full-face care. Follow with Cure’s Aqua Gel Milk to lock in hydration, before using The Tokyo Fairy Eye Cream—together with the electric massage function—on your under-eyes. If you want some extra hydration that day, you can also apply the LuLuLun HYDRA Eye Filler patches before going to sleep—a little flexibility to accommodate that day’s skincare needs.

Kevin老師唐吉訶德眼部保養 葉黃素錠Lutein Clear
Kevin老師唐吉訶德腸胃藥推薦 KOWA顧多整腸錠α³+

Plus, don’t forget to take Smily Method’s Lutein Clear tablets durign your trip to provide your eyes with the nutrients they need each day, and when you’re working your way through one delicious meal after another, Kowa’s THE GUARD KOWA INTESTINAL REGULATION TABLETS α3+ can help you take care of your digestive tract.

Kevin老師的唐吉訶德藥妝購物推薦

Kevin’s recommendeds for both travel in Japan and everyday care can be found at Don Quijote and major drugstores across Japan!

Kevin老師的唐吉訶德藥妝購物推薦

Skincare or self-care, your routines don’t need to involve complicated steps. Use Smily Method products to supplement the nutrients your eyes need and take care of the delicate skin under your eyes, then choose a LuLuLun full-face mask or targeted eye mask depending on your needs. Finish with Cure’s lotion to lock in moisture and prepare the skin for makeup. And whenever your adventures in Japan have you overindulging, with so much delicious food that your stomach starts to feel uncomfortable, Kowa’s digestive medicine is there to help. Follow Kevin’s Don Quijote shopping list, and you can stock up on practical items that cover everything from health to beauty.

Keeping things simple and choosing products that suit you can make it easier to maintain good habits over time. The next time you visit Don Quijote in Japan, consider adding these recommendations from Kevin to your basket! Plus, if you want to save even more, don’t forget to use the exclusive Japankuru Don Quijote coupon before checking out!

▶︎ Check out Kevin’s Don Quijote drugstore recommendation video!

For more info and updates from Japan, check Japankuru for new articles, and don’t forget to follow us on X (Twitter), Instagram, and Facebook!

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#pr #japankuru #sleepcare #japanshopping #nenaito #sleepsupplement #asahi #睡眠茶氨酸錠 #睡眠保健 #朝日 #l茶胺酸 #日本藥妝 #日本必買 #일본쇼핑 #수면 #건강하자 #네나이토 #일본영양제 #อาหารเสริมญี่ปุ่น #ช้อปปิ้งญี่ปุ่น #ร้านขายยาญี่ปุ่น #ดูแลตัวเองก่อนนอน #อาซาฮิ

Japanese Drugstore Must-Buys! Essential Items from Hisamitsu® Pharmaceutical 
#PR #japankuru #hisamitsu #salonpas #feitas #hisamitsupharmaceutical #japanshopping #tokyoshopping #traveltips #japanhaul #japantrip #japantravel

Japanese Drugstore Must-Buys! Essential Items from Hisamitsu® Pharmaceutical
#PR #japankuru #hisamitsu #salonpas #feitas #hisamitsupharmaceutical #japanshopping #tokyoshopping #traveltips #japanhaul #japantrip #japantravel

Whether you grew up with Dragon Ball or you just fell in love with Dragon Ball DAIMA, you'll like the newest JINS collab. Shop this limited-edition Dragon Ball accessory collection to find some of the best Dragon Ball merchandise in Japan!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #dragonball #dragonballdaima #animecollab #japanshopping #jins #japaneseglasses #japantravel #animemerch #pr

Whether you grew up with Dragon Ball or you just fell in love with Dragon Ball DAIMA, you'll like the newest JINS collab. Shop this limited-edition Dragon Ball accessory collection to find some of the best Dragon Ball merchandise in Japan!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #dragonball #dragonballdaima #animecollab #japanshopping #jins #japaneseglasses #japantravel #animemerch #pr

This month, Japankuru teamed up with @official_korekoko  to invite three influencers (originally from Thailand, China, and Taiwan) on a trip to Yokohama. Check out the article (in Chinese) on Japankuru.com for all of their travel tips and photography hints - and look forward to more cool collaborations coming soon!

【橫濱夜散策 x 教你怎麼拍出網美照 📸✨】
每次來日本玩,是不是都會先找旅日網紅的推薦清單?
這次,我們邀請擁有日本豐富旅遊經驗的🇹🇭泰國、🇨🇳中國、🇹🇼台灣網紅,帶你走進夜晚的橫濱!從玩樂路線到拍照技巧,教你怎麼拍出最美的夜景照。那些熟悉的景點,換個視角說不定會有新發現~快跟他們一起出發吧!

#japankuru #橫濱紅磚倉庫 #汽車道 #中華街 #yokohama #japankuru #橫濱紅磚倉庫 #汽車道 #中華街 #yokohama #yokohamaredbrickwarehouse #yokohamachinatown

This month, Japankuru teamed up with @official_korekoko to invite three influencers (originally from Thailand, China, and Taiwan) on a trip to Yokohama. Check out the article (in Chinese) on Japankuru.com for all of their travel tips and photography hints - and look forward to more cool collaborations coming soon!

【橫濱夜散策 x 教你怎麼拍出網美照 📸✨】
每次來日本玩,是不是都會先找旅日網紅的推薦清單?
這次,我們邀請擁有日本豐富旅遊經驗的🇹🇭泰國、🇨🇳中國、🇹🇼台灣網紅,帶你走進夜晚的橫濱!從玩樂路線到拍照技巧,教你怎麼拍出最美的夜景照。那些熟悉的景點,換個視角說不定會有新發現~快跟他們一起出發吧!

#japankuru #橫濱紅磚倉庫 #汽車道 #中華街 #yokohama #japankuru #橫濱紅磚倉庫 #汽車道 #中華街 #yokohama #yokohamaredbrickwarehouse #yokohamachinatown

If you’re a fan of Vivienne Westwood's Japanese designs, and you’re looking forward to shopping in Harajuku this summer, we’ve got important news for you. Vivienne Westwood RED LABEL Laforet Harajuku is now closed for renovations - but the grand reopening is scheduled for July!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #viviennewestwood #harajuku #omotesando #viviennewestwoodredlabel #viviennewestwoodjapan #비비안웨스트우드 #오모테산도 #하라주쿠 #日本購物 #薇薇安魏斯伍德 #日本時尚 #原宿 #表參道 #japantrip #japanshopping #pr

If you’re a fan of Vivienne Westwood's Japanese designs, and you’re looking forward to shopping in Harajuku this summer, we’ve got important news for you. Vivienne Westwood RED LABEL Laforet Harajuku is now closed for renovations - but the grand reopening is scheduled for July!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #viviennewestwood #harajuku #omotesando #viviennewestwoodredlabel #viviennewestwoodjapan #비비안웨스트우드 #오모테산도 #하라주쿠 #日本購物 #薇薇安魏斯伍德 #日本時尚 #原宿 #表參道 #japantrip #japanshopping #pr

Ready to see TeamLab in Kyoto!? At TeamLab Biovortex Kyoto, the collective is taking their acclaimed immersive art and bringing it to Japan's ancient capital. We can't wait to see it for ourselves this autumn!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #teamlab #teamlabbiovortex #kyoto #kyototrip #japantravel #artnews 
Photos courtesy of teamLab, Exhibition view of teamLab Biovortex Kyoto, 2025, Kyoto ® teamLab, courtesy Pace Gallery

Ready to see TeamLab in Kyoto!? At TeamLab Biovortex Kyoto, the collective is taking their acclaimed immersive art and bringing it to Japan's ancient capital. We can't wait to see it for ourselves this autumn!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #teamlab #teamlabbiovortex #kyoto #kyototrip #japantravel #artnews
Photos courtesy of teamLab, Exhibition view of teamLab Biovortex Kyoto, 2025, Kyoto ® teamLab, courtesy Pace Gallery

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MAP OF JAPAN

SEARCH BY REGION →

    • HOKKAIDO

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      Hokkaido (北海道) is the northernmost of the four main islands that make up Japan. The area is famous for Sapporo Beer, plus brewing and distilling in general, along with fantastic snow festivals and breathtaking national parks. Foodies should look for Hokkaido's famous potatoes, cantaloupe, dairy products, soup curry, and miso ramen!

    • Niki, in south-west Hokkaido, is about 30 minutes from Otaru. The small town is rich with natural resources, fresh water, and clean air, making it a thriving center for fruit farms. Cherries, tomatoes, and grapes are all cultivated in the area, and thanks to a growing local wine industry, it's quickly becoming a food and wine hotspot. Together with the neighboring town of Yoichi, it's a noted area for wine tourism.

    • Niseko is about two hours from New Chitose Airport, in the western part of Hokkaido. It's one of Japan's most noted winter resort areas, and a frequent destination for international visitors. That's all because of the super high-quality powder snow, which wins the hearts of beginners and experts alike, bringing them back for repeat visits. That's not all, though, it's also a great place to enjoy Hokkaido's culinary scene and some beautiful onsen (hot springs).

    • Otaru is in western Hokkaido, about 30 minutes from Sapporo Station. The city thrived around its busy harbor in the 19th and 20th centuries thanks to active trade and fishing, and the buildings remaining from that period are still popular attractions, centered around Otaru Canal. With its history as a center of fishing, it's no surprise that the area's fresh sushi is a must-try. Otaru has over 100 sushi shops, quite a few of which are lined up on Sushiya Dori (Sushi Street).

    • SAPPORO

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      Sapporo, in the south-western part of Hokkaido, is the prefecture's political and economic capital. The local New Chitose Airport see arrivals from major cities like Tokyo and Osaka, alongside international flights. Every February, the Sapporo Snow Festival is held in Odori Park―one of the biggest events in Hokkaido. It's also a hotspot for great food, known as a culinary treasure chest, and Sapporo is a destination for ramen, grilled mutton, soup curry, and of course Hokkaido's beloved seafood.

    • Consisting of six prefectures, the Tohoku Region (東北地方) is up in the northeastern part of Japan's main island. It's the source of plenty of the nation's agriculture (which means great food), and packed with beautiful scenery. Explore the region's stunning mountains, lakes, and hot springs!

    • Akita Prefecture is on the Sea of Japan, in the northern reaches of Japan's northern Tohoku region. Akita has more officially registered important intangible culture assets than anywhere else in Japan, and to this day visitors can experience traditional culture throughout the prefecture, from the Oga Peninsula's Namahage (registered with UNESCO as a part of Japan's intangible cultural heritage), to the Tohoku top 3 Kanto Festival. Mysterious little spots like the Oyu Stone Circle Site and Ryu no Atama (Dragon's Head) are also worth a visit!

    • FUKUSHIMA

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      Fukushima Prefecture sits at the southern tip of Japan's northern Tohoku region, and is divided into three parts with their own different charms: the Coastal Area (Hama-dori), the Central Area (Naka-dori), and the Aizu Area. There's Aizu-Wakamatsu with its Edo-era history and medieval castles, Oze National Park, Kitakata ramen, and Bandai Ski Resort (with its famous powder snow). Fukushima is a beautiful place to enjoy the vivid colors and sightseeing of Japan's beloved four seasons.

    • YAMAGATA

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      Yamagata Prefecture is up against the Sea of Japan, in the southern part of the Tohoku region, and it's especially popular in winter, when travelers soak in the onsen (hot springs) and ski down snowy slopes. International skiiers are especially fond of Zao Onsen Ski Resort and Gassan Ski Resort, and in recent years visitors have been drawn to the area to see the mystical sight of local frost-covered trees. Some destinations are popular regardless of the season, like Risshakuji Temple, AKA Yamadera, Ginzan Onsen's nostalgic old-fashioned streets, and Zao's Okama Lake, all great for taking pictures. Yamagata is also the place to try Yonezawa beef, one of the top 3 varieties of wagyu beef.

    • Japan's most densely populated area, the Kanto Region (関東地方) includes 7 prefectures: Gunma, Tochigi, Ibaraki, Saitama, Tokyo, Chiba, and Kanagawa, which means it also contains the Tokyo Metropolitan Area. In modern-day Japan, Kanto is the cultural, political, and economic heartland of the country, and each prefecture offers something a little different from its neighbors.

    • Gunma Prefecture is easily accessible from Tokyo, and in addition to the area's popular natural attractions like Oze Marshland and Fukiware Falls, Gunma also has a number of popular hot springs (Kusatsu, Ikaho, Minakami, Shima)―it's even called an Onsen Kingdom. The prefecture is popular with history buffs and train lovers, thanks to spots like world heritage site Tomioka Silk Mill, the historic Megane-bashi Bridge, and the Watarase Keikoku Sightseeing Railway.

    • TOCHIGI

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      Tochigi Prefecture's capital is Utsunomiya, known for famous gyoza, and just an hour from Tokyo. The prefecture is full of nature-related sightseeing opportunities year-round, from the blooming of spring flowers to color fall foliage. Tochigi also has plenty of extremely well-known sightseeing destinations, like World Heritage Site Nikko Toshogu Shrine, Lake Chuzenji, and Ashikaga Flower Park―famous for expansive wisteria trellises. In recent years the mountain resort town of Nasu has also become a popular excursion, thanks in part to the local imperial villa. Tochigi is a beautiful place to enjoy the world around you.

    • Tokyo (東京) is Japan's busy capital, and the most populous metropolitan area in the world. While the city as a whole is quite modern, crowded with skyscrapers and bustling crowds, Tokyo also holds onto its traditional side in places like the Imperial Palace and Asakusa neighborhood. It's one of the world's top cities when it comes to culture, the arts, fashion, games, high-tech industries, transportation, and more.

    • The Chubu Region (中部地方) is located right in the center of Japan's main island, and consists of 9 prefectures: Aichi, Fukui, Gifu, Ishikawa, Nagano, Niigata, Shizuoka, Toyama, and Yamanashi. It's primarily famous for its mountains, as the region contains both Mt. Fuji and the Japanese Alps. The ski resorts in Niigata and Nagano also draw visitors from around the world, making it a popular winter destination.

    • Nagano Prefecture's popularity starts with a wealth of historic treasures, like Matsumoto Castle, Zenkoji Temple, and Togakushi Shrine, but the highlight might just be the prefecture's natural vistas surrounded by the "Japanese Alps." Nagano's fruit is famous, and there are plenty of places to pick it fresh, and the area is full of hot springs, including Jigokudani Monkey Park―where monkeys take baths as well! Thanks to the construction of the Hokuriku shinkansen line, Nagano is easily reachable from the Tokyo area, adding it to plenty of travel itineraries. And after the 1998 Nagano Winter Olympics, ski resorts like Hakuba and Shiga Kogen are known around the world.

    • Aichi Prefecture sits in the center of the Japanese islands, and its capital city, Nagoya, is a center of politics, commerce, and culture. While Aichi is home to major industry, and is even the birthplace of Toyota cars, it's proximity to the sea and the mountains means it's also a place with beautiful natural scenery, like Saku Island, Koijigahama Beach, Mt. Horaiji. Often used a stage for major battles in Japanese history, Sengoku era commanders like Oda Nobunaga, Toyotomi Hideyoshi, and Tokugawa Ieyasu left their own footprints on Aichi, and historic buildings like Nagoya Castle, Inuyama Castle, and those in Meiji Mura are still around to tell the tale.

    • NIIGATA

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      Niigata is a prefecture on Japan's main island of Honshu, situated right on the coast of the Sea of Japan, and abundant with the gifts of nature. It's known for popular ski resorts such as Echigo-Yuzawa, Japanese national parks, and natural hot spring baths, plus local products like fresh seafood, rice, and sake. Visitors often spend time in the prefectural capital, Niigata City, or venture across the water to Sado Island.

    • SHIZUOKA

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      Shizuoka Prefecture is sandwiched between eastern and western Japan, giving the prefecture easy access to both Tokyo and Osaka. Not only is it known for beautiful natural attractions, with everything from Mount Fuji to Suruga Bay, Lake Hamanako, and Sumata Pass―Shizuoka's Izu Peninsula is known as a go-to spot for hot springs lovers, with famous onsen like Atami, Ito, Shimoda, Shuzenji, and Dogashima. Shizuoka attracts all kinds of travelers thanks to historic connections with the Tokugawa clan, the Oigawa Railway, fresh eel cuisine, Hamamatsu gyoza, and famously high-quality green tea.

    • Kansai (関西) is a region that includes Mie, Nara, Wakayama, Kyoto, Osaka, Hyogo, and Shiga Prefectures. Kansai contained Japan's ancient capital for hundreds of years, and it's making a comeback as one of the most popular parts of Japan. Kyoto's temples and shrines, Osaka Castle, and the deer of Nara are all considered must-sees. Plus, the people of Kansai are especially friendly, making it a fun place to hang out.

    • Kyoto flourished as the capital of Japan between the years 794 and 1100, becoming a center for poilitics and culture, and to this day it's a great place for close encounters with Japanese history. The cobbled streets of Gion, the atmospheric road to Kiyomizudera Temple, Kinkakuji's golden walls and countless historic attractions, even Arashiyama's Togetsukyo Bridge―Kyoto is a place of many attractions. With new charms to experience throughout the seasons, travelers can't stop themselves from returning again and again.

    • Nara Prefecture's important history reaches back to 710, a time now called the Nara era, when it was once capital of Japan. Called "Heijo-kyo" during its time as a capital, it's said that nara was once the end of the silk road, leading it to flourish as a uniquely international region and produce important cultural properties of all kinds. To make the most of each season, travelers head to Nara Park, where the Nara deer who wander freely, or climb Mount Yoshino, a famous cherry blossom spot.

    • Osaka is known for friendly (and funny) people, but its history is nothing to laugh at, playing a major part in Toyotomi Hideyoshi's 16th century unification of Japan. Thanks to long years of economic activity, it's one of Japan's biggest cities, and Osaka's popular food culture earned it the nickname "The Kitchen of the Nation." To this day Osaka is the model of western Japan, and alongside historic structures like Osaka Castle, it also has major shopping malls like Umeda's Grand Front Osaka and Tennoji's Abeno Harukas. Osaka is a place to eat, eat, eat, with local specialties like takoyaki, okonomiyaki, and kushi-katsu, and for extra fun, it's home to Universal Studios Japan.

    • CHUGOKU

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      The Chugoku Region (中国地方) consists of five prefectures: Hiroshima, Okayama, Shimane, Tottori, and Yamaguchi. In Chugoku you’ll find the sand dunes of Tottori, and Hiroshima’s atomic bomb site, plus centers of ancient history like Grand Shrine of Izumo.

    • HIROSHIMA

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      Hiroshima Prefecture has everything, from world heritage sites to beautiful nature and delicious local cuisine, and it's either an hour and a half from Tokyo by plane, or four hours by train. Itsukushima Shrine on Miyajima Island and the Atomic Bomb Dome, two Hiroshima UNESCO sites, are famous around the world, but in Japan it's also famous for food. Seafood from the Seto Inland Sea, especially oysters, Hiroshima-style okonomiyaki, and Setouchi lemons are all popular, and the natural scenery alone is worth seeing.

    • SHIKOKU

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      On the other side of the Seto Inland Sea opposite Japan’s main island, Shikoku (四国) is a region made up of four prefectures: Ehime, Kagawa, Kochi, and Tokushima. The area is famous for its udon (in Kagawa), and the beautiful Dogo Onsen hot springs (in Ehime).

    • Kagawa Prefecture is on the northern part of the island of Shikoku, facing Japan's main island and the Seto Inland Sea. It's known for being the smallest prefecture in Japan, by area, but at the same time Kagawa is called the "Udon Prefecture" thanks to its famous sanuki udon. Aside from Kotohiragu Shrine and Ritsurin Garden, the prefecture's small islands are popular, and Kagawa is full of unique destinations, like Angel Road. They say that if you lay eyes on Zenigata Sunae, a huge Kagawa sand painting, you'll never have money troubles ever again.

    • Located in the most southwestern part of Japan, Kyushu (九州) is an island of 7 prefectures: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima. The island's unique culture has been influenced by Chinese and Dutch trade, along with missionaries coming in through Nagasaki's port. Modern-day travelers love the lush natural scenery and fresh food, plus the natural hot springs found all throughout the area (thanks to volcanic activity)!

    • FUKUOKA

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      Fukuoka Prefecture has the highest population on the southern island of Kyushu, with two major cities: Fukuoka and Kitakyushu. Thanks to growing transportation networks, Fukuoka is more accessible than ever, and so are the many local attractions. On top of historical spots like Dazaifu Tenmangu Shrine, travelers shouldn't miss Fukuoka's food scene, with motsu nabe (offal hotpot), mentaiko (spicy cod roe), and famous Hakata ramen―best eaten from a food stall in the Nakasu area of Hakata. Plus, it's full of all sorts of destinations for travelers, like trendy shopping centers, and the beautiful nature of Itoshima and Yanagawa.

    • KAGOSHIMA

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      Kagoshima Prefecture played a major role in Japan's modernization as a backdrop for famous historical figures like samurais Saigo Takamori and Okubo Toshimichi, who pushed Japan out of the Edo era and into the Meiji. Because of that, Sengan-en Garden is just one of many historical destinations, and when it comes to attractions Kagoshima has plenty: the active volcano of Sakurajima, popular hot springs Ibusuki Onsen and Kirishima Onsen, World Heritage Site Yakushima Island, even what Japan calls the "island closest to heaven," Amami Oshima. Kagoshima might be found on the very southernmost tip of the southern island of Kyushu, but there's plenty to see.

    • OKINAWA

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      The island chain of Okinawa (沖縄) makes up the southernmost tip of Japan, which is why it's also the most tropical area in the country. Thanks to a history of independence and totally distinct political and cultural events, Okinawa has a unique culture, and remnants of the Ryukyu Kingdom are still visible all over the islands. Food, language, traditional dress, it's all a little different! It's also said to be the birthplace of karate.

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