How much of the animals used in the ads get any sort of benefit? Mostly none, but not anymore. The Lion’s Share is a fund asking companies to donate 0.5% of their media spendings whenever companies use animals in their promotion. It began as part of Sustainable Development Goals where we try to conserve and do good for the life on land. The fund has received Grand Prix in SDGs division at Cannes Lions 2019, a world-known festival of advertisement creativity.
Approximately 20 percent of the ads we see include the use of animals as a model or in some other ways. However, almost none of them get any sort of benefit from being used in ads, and about 90 percent of these animals are endangered species or on their way there. So, this foundation came up with an idea to help preserve these animals' lives and habitats to thrive, to support wildlife conservation.
That is The Lion's Share.
Since its launch in 2018, The Lion's Share calls for companies that use animals in their ads to donate 0.5% of their media expense to UNDP to be used to protect the animals.
Supporting Animal Welfare
Almost 9 out of every 10 animals used in ads are endangered species or almost equivalently treated.
This campaign received the Sustainable Development Goals Lions Grand Prix award at 2019 Cannes Lions, an international festival of creativity.
Organisations like the WildArk.Org, Humane Society International have been supported by this fund and many worldwide companies like the Economist and GUCCI have joined to support this fund.
What about Japan?
While companies in Japan have not yet seemed to join this project, companies like Lotte have been partnering with the Australian Koala Foundation to help save Koalas in Australia. Other organisations like the Doubutsu Kikin, have been working on help animal welfare in Japan. However, compared to some other countries, it seems like there needs to be more action carried out to raise awareness on this topic.
Want to know more about The Lion's Share?
Check out their official website for any details here.
The Lion's Share
Major partners MARS, UNDP, FINCH, Nielson, BBDO
PROFILE
Japankuru through the lens of a camera.
COMMENT
FEATURED MEDIA
VIEW MOREA Very Special Trip on the Ferry Sunflower #japankuru #ferrysunflower #hokkaidotrip #japanexperience #japantrip #girlstrip #oarai #tomakomai #北海道 #北海道旅行 #茨城 #홋가이도 #일본선박여행 #토마코마이 #이바라키 #북해도 #페리여행 #여행에미치다 #여자끼리 #日本渡輪 #sunflower號 #坐船旅行 #日本女子旅 #日本體驗
Japanese Makeup Shopping • A Trip to Kamakura & Enoshima With Canmake’s Cool-Toned Summer Makeup #pr #canmake #enoshima #enoden #에노시마 #캔메이크 #japanesemakeup #japanesecosmetics
⚔️The Robot Restaurant is gone, but the Samurai Restaurant is here to take its place. Check it out, and don't forget your coupon! 🍣신주쿠의 명소 로봇 레스토랑이 사무라이 레스토랑으로 부활! 절찬 쿠폰 발급중 💃18歲以上才能入場的歌舞秀,和你想的不一樣!拿好優惠券去看看~ #tokyo #shinjuku #samurairestaurant #robotrestaurant #tokyotrip #도쿄여행 #신주쿠 #사무라이레스토랑 #이색체험 #할인이벤트 #歌舞伎町 #東京景點 #武士餐廳 #日本表演 #日本文化體驗 #japankuru #japantrip #japantravel #japanlovers #japan_of_insta
Japanese appliance & electronics shopping with our KOJIMA x BicCamera coupon! 用JAPANKURU的KOJIMA x BicCamera優惠券買這些正好❤️ 코지마 x 빅 카메라 쿠폰으로 일본 가전 제품 쇼핑하기 #pr #japankuru #japanshopping #kojima #biccamera #japaneseskincare #yaman #dji #osmopocket3 #skincaredevice #日本購物 #美容儀 #相機 #雅萌 #日本家電 #일본여행 #면세 #여행꿀팁 #일본쇼핑리스트 #쿠폰 #일본쇼핑 #일본브랜드 #할인 #코지마 #빅카메라 #japankurucoupon
Odaiba's DiverCity Tokyo Plaza is home to the famous real-size 20m-tall Unicorn Gundam, and the popular shopping center has even more Gundam on the inside! Check out the Gundam Base Tokyo on the 7th floor for shelves upon shelves of Gunpla, and the Gundam Base Tokyo Annex on the 2nd floor for cool anime merchandise. Both shops have tons of limited-edition items! #pr #odaiba #tokyo #tokyotrip #japantrip #japantravel #PR #divercity #divercitytokyoplaza #tokyoshopping #gundam #unicorngundam #gundambasetokyo #anime #otaku #gunpla #japankuru #오다이바 #다이바시티도쿄 #오다이바건담 #건담 #일본건담 #건프라 #건담베이스도쿄
#okinawa #japankuru #littleuniverse #littleuniverseokinawa #오키나와 #리틀유니버스오키나와 #일본여행 #沖縄 #iias沖縄豊崎 #dmm카리유시수족관 #오키나와여행 #沖繩小小宇宙博物館 #iiasokinawatoyosaki #이이아스오키나와 #japanesekawaii #japantrip #okinawajapan #okinawatrip