リラックマ20周年記念『祝・成くま式』

This year, beloved bear Rilakkuma turns 20! In Japan, 20 is an especially important age because it's the age of majority, and every year towns all over Japan hold their own local "Seijinshiki" (Coming of Age Ceremony) for everyone turning 20. To celebrate 20 years of this adorable brown bear, Daimaru Tokyo is holding a special Coming of Age Ceremony just for Rilakkuma! Plans for the event include special illustration displays and plenty of cute photo spots, and of course, lots of limited-edition event merchandise.