While ice-cream filled mochi is made by a variety of brands around the world, in Japan just one brand comes to mind: Yukimi Daifuku (雪見だいふく) from Lotte. If you're buying daifuku (mochi) filled with ice cream in Japan, it's probably this stuff. And usually it's eaten just the way you'd expect: bite, chew, enjoy the delicious texture of mochi and sweet coolness of ice cream, the end. But lately, Yukimi Daifuku has been trending on Twitter, thanks to a unique promotion that has Lotte pairing up with Japanese bread-maker Pasco. The hashtag in question is #禁断の雪見トースト
, literally "forbidden yukimi toast."
It turns out that this unexpected recipe actually first became popular back in 2017, when it was featured on Japanese television. Back then the dish experienced its first boom in popularity with the netizens of Japan trying the recipe using bread of all kinds. This time, with Pasco in on the promotion, the forbidden yukimi toast recipe includes a slice of Pasco bread, a slice of processed cheese, and one vanilla Yukimi Daifuku. Fans of the forbidden food say that it's addictive and each ingredient brings out the best in the others, with a blend of sweet vanilla creaminess, chewy mochi, fragrant toast made both soft and crisp, and even a little bit of salt thanks to the cheese.