COVID-19 Is Turning Japan’s Conveyor Belt Sushi Shops Into Next-Level Sushi Takeout
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COVID-19 trends are pushing popular Japanese conveyor belt sushi chain “Sushiro” to expand its takeout options all over Tokyo.
Sushiro has been one of the most successful conveyor-belt sushi chains in Japan in recent years, but when COVID-19 came onto the scene in Japan, restaurants took a hit―particularly restaurants with plates openly rotating in front of other customers. In general, COVID-19 has caused a boom in takeout and delivery options in Japan (UberEats has seen an explosion in success), but Sushiro has taken the initiative, and come up with a number of new ways for customers to get their hands on Sushiro sushi without ever seeing the classic conveyor belt. Takeout in Japan is evolving.
Sushiro plans to open more than 10 different takeout-only locations this year, aiming to target new demographics and find new customers, aside from the usual conveyor-belt sushi diners. To this end, Sushiro has not only acquired the already-established sushi shop Kyotaru, a more high-end takeout establishment, but they've also started to prepare sushi of all kinds for their takeout menu, from tuna to yellowtail, unique rolls and even chirashi sushi (sushi ingredients on a dish of sushi rice).
The real advantage of Sushiro's takeout-only specialty stores is that they can be set up in extremely convenient locations, easily accessible during the rhythms of daily life, like this spot directly next to a train station ticket gate. Having their shop right there in the middle of things really expands their customer base―for the many commuters who pick up their lunch on the way to work or grab something for dinner before heading home in the evening, this convenient Sushiro is a practical alternative to the convenience store meals that otherwise reign supreme.
Sushiro's other big push is to add special takeout lockers to their existing stores, making the takeout process about as smooth as it gets. Customers can place an order in advance, either by phone or online, and instead of waiting in line or crowding into the restaurant, customers can avoid unnecessary contact and quickly pick up their food from the lockers when they arrive. Sushiro's plan is to expand the lockers to 25% of its current 583 stores in Japan.
When asked about Sushiro's "takeout strategy," Sushiro CEO Koichi Mizutome played the changes down, explaining that "while there are varying views on how long COVID-10 will continue, the pandemic will end someday, and conveyor-belt sushi stores will continue to increase in the future. But takeout sushi is nothing new in Japan, so it's an easy choice for customers. We're lucky. Since the start of the pandemic, takeout has gone from 10 to 15% of sales."
For more info and updates from Japan, check Japankuru for new articles, and don't forget to follow us on Twitter, Instagram, and Facebook!
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NAME:Sushiro (スシロー)
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Osaka is known for friendly (and funny) people, but its history is nothing to laugh at, playing a major part in Toyotomi Hideyoshi's 16th century unification of Japan. Thanks to long years of economic activity, it's one of Japan's biggest cities, and Osaka's popular food culture earned it the nickname "The Kitchen of the Nation." To this day Osaka is the model of western Japan, and alongside historic structures like Osaka Castle, it also has major shopping malls like Umeda's Grand Front Osaka and Tennoji's Abeno Harukas. Osaka is a place to eat, eat, eat, with local specialties like takoyaki, okonomiyaki, and kushi-katsu, and for extra fun, it's home to Universal Studios Japan.
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The Chugoku Region (中国地方) consists of five prefectures: Hiroshima, Okayama, Shimane, Tottori, and Yamaguchi. In Chugoku you’ll find the sand dunes of Tottori, and Hiroshima’s atomic bomb site, plus centers of ancient history like Grand Shrine of Izumo.
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Hiroshima Prefecture has everything, from world heritage sites to beautiful nature and delicious local cuisine, and it's either an hour and a half from Tokyo by plane, or four hours by train. Itsukushima Shrine on Miyajima Island and the Atomic Bomb Dome, two Hiroshima UNESCO sites, are famous around the world, but in Japan it's also famous for food. Seafood from the Seto Inland Sea, especially oysters, Hiroshima-style okonomiyaki, and Setouchi lemons are all popular, and the natural scenery alone is worth seeing.
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On the other side of the Seto Inland Sea opposite Japan’s main island, Shikoku (四国) is a region made up of four prefectures: Ehime, Kagawa, Kochi, and Tokushima. The area is famous for its udon (in Kagawa), and the beautiful Dogo Onsen hot springs (in Ehime).
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KYUSHU
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Located in the most southwestern part of Japan, Kyushu (九州) is an island of 7 prefectures: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima. The island's unique culture has been influenced by Chinese and Dutch trade, along with missionaries coming in through Nagasaki's port. Modern-day travelers love the lush natural scenery and fresh food, plus the natural hot springs found all throughout the area (thanks to volcanic activity)!
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FUKUOKA
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Fukuoka Prefecture has the highest population on the southern island of Kyushu, with two major cities: Fukuoka and Kitakyushu. Thanks to growing transportation networks, Fukuoka is more accessible than ever, and so are the many local attractions. On top of historical spots like Dazaifu Tenmangu Shrine, travelers shouldn't miss Fukuoka's food scene, with motsu nabe (offal hotpot), mentaiko (spicy cod roe), and famous Hakata ramen―best eaten from a food stall in the Nakasu area of Hakata. Plus, it's full of all sorts of destinations for travelers, like trendy shopping centers, and the beautiful nature of Itoshima and Yanagawa.
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KAGOSHIMA
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Kagoshima Prefecture played a major role in Japan's modernization as a backdrop for famous historical figures like samurais Saigo Takamori and Okubo Toshimichi, who pushed Japan out of the Edo era and into the Meiji. Because of that, Sengan-en Garden is just one of many historical destinations, and when it comes to attractions Kagoshima has plenty: the active volcano of Sakurajima, popular hot springs Ibusuki Onsen and Kirishima Onsen, World Heritage Site Yakushima Island, even what Japan calls the "island closest to heaven," Amami Oshima. Kagoshima might be found on the very southernmost tip of the southern island of Kyushu, but there's plenty to see.
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OKINAWA
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The island chain of Okinawa (沖縄) makes up the southernmost tip of Japan, which is why it's also the most tropical area in the country. Thanks to a history of independence and totally distinct political and cultural events, Okinawa has a unique culture, and remnants of the Ryukyu Kingdom are still visible all over the islands. Food, language, traditional dress, it's all a little different! It's also said to be the birthplace of karate.
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