Fashion for Everyone
Aside from creating clothes with the "grunge for luxury" concept, they also have clothes that are popular among many Japanese men in their 20's and 30's, replacing grunge with casual. Another way of explaining it is if you are familiar with Japanese idols, this is the type of style you will often see them wearing.
There is also fashion directed towards women, however much of the articles of clothing are considered gender neutral which is rare for many Japanese clothing brands.
Handmade earrings and bracelets are sold in the store using real fruits, flowers which is also something unique.