Urahara (Ura-Harajuku) Japanese Street Fashion Brand - BACKWOODS BOROUGH

Japanese Fashion Street Brand - BACKWOODS BOROUGH

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  A clothing store that sells clothes with a style you would find in America.

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  BACKWOODS BOROUGH shop in Harajuku

A Japanese Streetwear Brand That Started from Underwear

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  BACKWOODS BOROUGH is a street brand with hip hop as its main concept, 100% Japanese brand. Most of the items in the store are BACKWOODS BOROUGH's original brand "Back Channel", but there are items from other brands including collaborations.

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  Originally BACKWOODS BOROUGH was just a brand that made underwear under their Back Channel brand. It wasn't until later that it became popular and known as a street brand. You can still buy the underwear in their store.

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  The material is soft with a plain colorful palette. There is something special about this underwear but you will have to go to the store and find out for yourself.

Why BACKWOODS BOROUGH?

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  You may think that BACKWOODS BOROUGH is the same as most street brands, but there are unique subtle differences that makes the brand stand out.

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  The products sold by BACKWOODS BOROUGH's original brand "Back Channel" are designed and manufactured by themselves. Each article of clothing will have different designs of course, but the clothes that are sold here (not only Back Channel, BACKWOODS BOROUGH's other brands as well) are also designed to allow people to wear comfortably, but also have the street style vibe they are known for.

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  ① Seamless Line of Cotton T-Shirt

  
  This summer's new cotton T-shirt is actually seamless. When asked why the owner said that it helps keep the clothes from wrinkling easily along with keeping its shape.

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  ② Mesh Lining Shorts

  
  There are also some cotton shorts lined with a mesh lining, which is actually designed with anti-slip, anti-static, and more breathable ventilation. The street brand's attention to functionality is something that other street fashion brands lack in.

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  ③ Sweats and More

  
  Their "leisure style" clothing is their main style, selling sweatshirts, zip-up jackets, pullovers, etc.

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  ④ Collaboration with Famous Brands

  
  BACKWOODS BOROUGH also releases collaborative items with famous international brands, like the popular baseball cap brand New Era.

A Japanese Brand Loved by Celebrities

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  There are even famous Japanese and international celebrities that like BACKWOODS BOROUGH. Like American east coast rapper Joey Bada$$ who visited the store.
  
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  As well as former UFC star Norifumi "Kid" Yamamoto.
  
  Photo source link

Accessories

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  As mentioned earlier, BACKWOODS BOROUGH has done a lot of collaborations with brands, many of those brands include outdoor brands. Although it is a street brand clothing store, they sell many outdoor accessories and offers different kinds of interesting things for customers to check out.

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  Not only just outdoor accessories like YETI can cozies, but you have fun stuff you probably won't find in most Japanese stores like a marijuana ashtray.

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  Back Channel × SEIRUS Soundtouch gloves

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  Even some rare pins, because who doesn't like to represent Pabst Blue Ribbon?

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  Back Channel rare accessories

Harajuku Street Brand BACKWOODS BOROUGH

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  Back Channel
  Comfortable street fashion

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  Popular fluorescent color with camouflage

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  Casual button up top with sweats

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  In recent years, Western street fashion has been making its way into Japan. If you are one who is into a more simple, laid back style but still wanting that MADE IN JAPAN quality and rare factor, we recommend going to Urahara and checking out BACKWOODS BOROUGH. It was really interesting to see as an American, that there was a clothing store like this in Japan.
  
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