From Cat Street to Shibuya ・ The Fashion Streets That Create Tokyo Style

In Shibuya Ward's Jingumae area, from the 3rd chome district to the 5th, Cat Street stretches for about a kilometer connecting the heart of Shibuya and Harajuku's Omotesando, running roughly parallel southeast of Meiji-dori Avenue. You wouldn't know it just by looking nowadays, but this street was once the Shibuya River, before infrastructure changes in 1964 buried the flowing water underground and built a road on top. Cat Street's official name is actually "Kyushibuyagawa Yuhodoro" (旧渋谷川遊歩道路), which literally means the "Former Shibuya River Promenade Street." When the original narrow alley was widened enough to allow cars to pass through, small boutiques and cafes started popping up, eventually turning Cat Street into a popular destination with all the trends of Tokyo distilled into a 10-minute walk.

Cat Street has long been a beloved nickname for this fashionable street, but the origins of this moniker are not so clear, and there are a few competing theories. Some say that the street used to be home to a number of stray cats, which would be the most obvious origin story, but others will tell you that the street was named for the Japanese rockabilly band Black Cats, a band rumored to have come together on this trendy street. There's even the theory that Cat Street was so named because it's small and narrow, just like a cat's face!? There's no hard evidence that proves any of these theories to be the sole root of the nickname, and it's always possible that locals just took inspiration from the similarly named streets found in London and Hong Kong. Maybe the name Cat Street was just meant to be.

For Cat Street regulars, the first thing to come to mind when discussing the street is usually the many unique thrift stores and vintage boutiques. When it comes to the title of "Holy Land of Secondhand Shopping," the neighborhood of Shimokitazawa wears the crown, but in this part of Tokyo, Cat Street is something of an unnamed champion. Near the northern intersection with Omotesando, Ragtag is a major player in the area, upholding Cat Street's trendy reputation by offering a wide variety of secondhand items from popular upscale brands.

Cat Street also has some swankier shops and showrooms from international brands, and spots selling quick bites of trendy street food. Even for visitors who don't plan on spending much money while there, just window shopping and enjoying the atmosphere full of Japanese pop culture and Gen Z trends is a great way to enjoy the area. Plus, waiting for you at the southern end of the street is the heart of Shibuya, busy with all kinds of big changes and construction projects.

Slip out the south end of Cat Street, and as soon as you arrive on Meiji-dori Avenue winding its way through Shibuya, your eyes will meet with a barrage of glittering silver and bright yellow from the ostentatious Louis Vuitton storefront that welcomes you to a new and improved Miyashita Park. Not so long ago, this sliver of Shibuya was a run-down little park by the train tracks, but in summer 2020 it was reborn as a shiny new shopping complex, with a rooftop park and a tall hotel towering overhead.

Clearly aiming to become a Shibuya fashion landmark, Miyashita Park's street-level storefronts include the aforementioned LV, alongside other brand names like Gucci and Balenciaga, and a sleek new flagship store from New York street-fashion-influenced brand Kith.

Walk along the concrete wall stenciled with Shibuya-esque street art, and you'll find yourself face-to-face with a somewhat punk Hachiko at the grand entrance to Shibuya's Tower Records. This busy road is nicknamed Fire Street, and unlike Cat Street, there's one clear reason for the moniker: this is also the road where you'll find Shibuya's fire station. But the alleys branching off of this simply-named street are home to boutiques full of new and used fashion, all frequented by the fashionistas of Tokyo so religiously that you might mistake them for shrines to Shibuya style.

This whole area around Fire Street is studded with hugely popular Japanese fashion brands, including old standbys like Beams, United Arrows, Freak's Store, and Studious, plus secondhand shops like Ragtag, Rinkan, and Bazzstore. It's not hard to see why the fashion-conscious in Shibuya treat it like home base!

Just by walking this route from Cat Street to Fire Street and beyond, even the least fashion-focused among us are likely to catch a glimpse of our own unremarkable outfits reflected in the glass of the shop windows and think "maybe I could use a wardrobe update." But of course, there's no better time than now to start on your new fashion journey! If these stylish streets have you feeling motivated to find your own style, then for now you can search the world of Japanese fashion for inspiration, and who knows, before long you might have found yourself a brand new look.