Japanese Fashion Trends ・ Japanese Streetwear from a Rabbit Cameraman with a Skewed Worldview: #FR2

Through enthusiastic word of mouth recommendations, #FR2's t-shirts featuring passionate (?) rabbits or their signature "Smoking Kills" logo have quickly become big among streetwear lovers throughout Asia and the rest of the world. Since its establishment in 2014, #FR2 has been spearheaded by Ryo Ishikawa - a major presence in the Tokyo/Shibuya fashion scene known for being the creative director behind VANQUISH - and the brand has made a name for itself through the use of innovative social media marketing. That popularity has helped #FR2 grow and find fans all over the world, far beyond Japan's borders, entering the market in China, Taiwan, Hong Kong, Thailand, the Philipines, Singapore, Malaysia, New Zealand, America, England, France... even Saudi Arabia.

#FR2's boutiques are as much art galleries as they are clothing shops. The fresh white walls create an elegant backdrop for framed pictures and items on display, many of which stand out quite clearly thanks to the use of #FR2's signature color combo, yellow and black. Get a good look, and you'll find plenty of details for a mature audience here too.

Get a glimpse of #FR2 UME, and the pink interior with its enticing neon lighting might make the shop look like the kind of establishment found in a red light district, at least at first glance. But the facade clearly announces "NO SEXUAL SERVICES" with the help of a large sign posted outside - their way of broadcasting that not only is #FR2 UME not in the sex work business, but that they oppose the commodification of women altogether. The phrase has even made its way onto many of the products inside.

Cute and cozy with a touch of sex-shop-chic! #FR2 UME has a unique atmosphere, amplified by clothing and accessories lining the walls in a color scheme of mainly black, white, and pink in a variety of shades.

Cropped t-shirts, baggy cargo pants and jeans, short mini-skirts - there are plenty of trendy items to choose from, but again it's a sukajan jacket that stood out from the crowd. It might look like this sukajan is all about the hot pink satin and bunny-themed embroidery, but it's actually reversible, with a simple white quilted fabric on the other side! There's no extra stuffing between the two layers of fabric, so it's light enough to wear throughout the seasons - this is one surprisingly versatile jacket.