Pay attention to 2017 trendy item "THE BASE ZERO"

Tokyo Shopping 2017.05.09
KATE tells as HOW TO create perfect skin!!

MASQUERADE PARTY of the release of KATE new item THE BASE ZERO

JAPANKURU and KATE are having collaboration this year to share with you the latest makeup trend in Japan!

This time, we have had chance to specially participate into the memorial event party
MASQUERADE PARTY of the release of KATE's new item  THE BASE ZERO.
Let's take a look at the party full of enthusiasm and excitement, as well as the hottest beauty topics!


KATE's base make up series 
Foundation series to create the most beautiful skin condition was born.

Today, there is a trend of putting effort to present a natural skin.
Trying to cover the any flaw and weakness, 
evening using a thin layer foundation will end up putting layer and layer.
In order to solve those problem, 
a new item is invented!

With a strong covering power,
it is a "thick" coating to turn any flaw and weakness into "zero" by applying once  only!
No worry! 
It is not apparently a thick-layer foundation series. 
 "THE BASE ZERO" consists of 3 items 
 CC cream base, liquid foundation, and pact foundation.
  • Secret Skin Maker Zero Foundation(liquid)
    Secret Skin Maker Zero Foundation(liquid)
    This liquid type foundation has 6 colors in total.
    The overall color configuration is designed to be one level lighter than the existing skin color.
    It is an item excellent in skin tone correction and covering power.
  • Secret Skin Maker Zero Foundation(powder foundation)
    Secret Skin Maker Zero Foundation(powder foundation)
    Pact foundation with six colors same as the liquid type.

    Present a natural covering power, is highly recommended to ladies who like light powdery type base make up.
    (By the way, the powder and case are sold separately)
  • Secret Skin CC Base Zero
    Secret Skin CC Base Zero
    This item is a kind of CC cream to apply before the foundation;
    thereby, it is a makeup base.
    The most noteworthy point in base makeup is
    its high-performance base product
    to correct bending and color tone of your skin!
     This CC cream is an item, having a correction effect to cover pores and 
     increasing the healthy sense pink color of your skin.

    For more detail of KATE THE BASE ZERO (JAPANESE)
    Click HERE

Secret Party presented by KATE

  • In Asabu-juban, Tokyo
    In Asabu-juban, Tokyo
  • Cool & Sharp
    Cool & Sharp
  • Cool Black and Chic
    Cool Black and Chic
In this party,  it was possible to catch the latest information of the new product,
as well as experience the concept of the world of KATE in person.

Like the brand slogan "NO MORE RULES"
Expressing oneself without pretending to anyone, not being influenced by trends and others.
Not only the beauty of the appearance but also the inner beauty.

 Makeup is no need to be bounded by rules of others!
Participating into the party, experiencing the world of the brand directly,
 reminded us the importance of it!

2017 trendy item "THE BASE ZERO"

  • Make up Test & Beauty Tip
    Make up Test & Beauty Tip
    Doing make up with the latest item of KATE 

    First of all, 
    it was a simple presentation on KATE's new foundation item 
    by the inventor of the product. 
    After that, a trial make up presentation was held.
  • Self make up
    Self make up
    After the presentation of the trial makeup,
    participants were also able to experience  
    "THE BASE ZERO" on skin.
    Among the base make up of 2017 make up trend,
    it is a key point to create a natural skin lightly and transparently.

KATE new image model "Ayami Nakajo"

  • Show Time
    Show Time
  • Present of New Item
    Present of New Item
  • Talk show
    Talk show
Airing the new CM of "THE BASE ZERO" at the party; 
while everyone in the venue were wondering who would be the new model of KATE!
That moment has come!
It is the the most popular model and celebrity recently!
"Ayami Nakajo" appeared.

KATE's commercial


Trendy party venue

Unusual, yet enchanting KATE's special masked party.
All the participants were concentrated on taking pictures.
There are photo spot to take memorial photos of this trendy brand.
Especially, the macaroon with the logo of KATE is very popular among the beauty bloggers!

Gifts from KATE

At the end of the party, we all got the gift from KATE!
Of course, 
the main role of today's party

The most trendy item to get attention in 2017!

This time, we have shared with you the memorial party of the 
new release of KATE's item. 
A fun time to have chance getting to try the new item 
and experience the concept of KATE.


For updated info of JAPAN
Check the NEW facebook page of JAPANKURU CONCIERGE DESK
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