CONTENTS
#FR2: A world of photography, born from social media, with powerful images and straight-to-the-point messages – this brand has made a big impact in Japan’s streetwear scene.
Meet Japan’s Sexiest Rabbits
Through enthusiastic word of mouth recommendations, #FR2's t-shirts featuring passionate (?) rabbits or their signature "Smoking Kills" logo have quickly become big among streetwear lovers throughout Asia and the rest of the world. Since its establishment in 2014, #FR2 has been spearheaded by Ryo Ishikawa – a major presence in the Tokyo/Shibuya fashion scene known for being the creative director behind VANQUISH – and the brand has made a name for itself through the use of innovative social media marketing. That popularity has helped #FR2 grow and find fans all over the world, far beyond Japan's borders, entering the market in China, Taiwan, Hong Kong, Thailand, the Philipines, Singapore, Malaysia, New Zealand, America, England, France… even Saudi Arabia.
Finding an Unlikely Harmony
Fashion for Photographers!?
Browse the Store
#FR2's boutiques are as much art galleries as they are clothing shops. The fresh white walls create an elegant backdrop for framed pictures and items on display, many of which stand out quite clearly thanks to the use of #FR2's signature color combo, yellow and black. Get a good look, and you'll find plenty of details for a mature audience here too.
Check Out the Wares
Strong Images, Clear Messages
#FR2 UME (#FR2梅)
NO SEXUAL SERVICES
Get a glimpse of #FR2 UME, and the pink interior with its enticing neon lighting might make the shop look like the kind of establishment found in a red light district, at least at first glance. But the facade clearly announces "NO SEXUAL SERVICES" with the help of a large sign posted outside – their way of broadcasting that not only is #FR2 UME not in the sex work business, but that they oppose the commodification of women altogether. The phrase has even made its way onto many of the products inside.
Like a Retro Boutique
Cute and cozy with a touch of sex-shop-chic! #FR2 UME has a unique atmosphere, amplified by clothing and accessories lining the walls in a color scheme of mainly black, white, and pink in a variety of shades.
Favorites From #FR2 UME
Cropped t-shirts, baggy cargo pants and jeans, short mini-skirts – there are plenty of trendy items to choose from, but again it's a sukajan jacket that stood out from the crowd. It might look like this sukajan is all about the hot pink satin and bunny-themed embroidery, but it's actually reversible, with a simple white quilted fabric on the other side! There's no extra stuffing between the two layers of fabric, so it's light enough to wear throughout the seasons – this is one surprisingly versatile jacket.
Streetwear That’s Hard to Look Away From… #FR2
PROFILE
Follow us @Japankuru on Facebook, Instagram, and Twitter!
COMMENT
FEATURED MEDIA
VIEW MORE・Accommodations for Odaiba Sightseers: Mitsui Garden Hotel Toyosu PREMIER ・住宿推薦 三井花園飯店 豐洲普米爾 ・오다이바 관광 맞춤 숙소: 미츠이 가든 호텔 토요스 프리미어 ・ค้างคืนที่ Mitsui Garden Hotel Toyosu Premier โรงแรมสำหรับผู้มาเยือน Odaiba #japankuru #odaiba #tokyo #tokyotrip #japantrip #japantravel #mitsuigardenhotel #mitsuigardenhoteltoyosupremier #tokyohotel #odaibahotel #toyosu #tokyoview #tokyobay #rainbowbridge #미츠이가든호텔토요스프리미어 #오다이바 #오다이바맛집 #오다이바건담 #오다이바해변공원 #오다이바야경 #오다이바온천
Nagano Prefecture is famous for delicious soba noodles, and in the city of Ueda, you can learn from the experts! Local aunties run this cooking class, teaching you everything you need to know to make your own delicious plate of soba noodles entirely from scratch. #japankuru #soba #sobanoodles #japanesefood #travelexperience #japan #japantrip #ueda #nagano #japaneseculture #japanexperience #daytrip #daytour #cookingclass #japanesecookingclass #上田市 #そば作り #소바체험 #우에다시 #나가노여행 #일본소바
Kuramae Shrine is known for its early-blooming cherry blossoms and its gorgeous golden mimosa blooms, making it a great sakura spot for travelers arriving in Tokyo a little early for the main cherry blossom season. It’s also tucked away in a neighborhood packed with trendy cafes and coffee shops. Kuramae is a lovely place to spend the day. 🌸☕️ ・ #japankuru #kuramaeshrine #kuramae #tokyo #tokyotrip #cherryblossom #cherryblossoms #mimosa #tokyocherry #花見 #蔵前神社 #ミモザ #桜 #東京 #Japan #日本 #일본 #Japon #ญี่ปุ่น #Japão #Japón #япония #japantravel #日本旅行 #日本旅遊 #일본여행 #japan_of_insta #japantrip #traveljapan
Local Japanese Favorites at the Okinawa Don Quijote ② Ohta’s Isan, the digestive aid of the Japanese people ・ ・ 2024唐吉訶德不可不知的好物推薦② 日本國民消化小幫手:太田胃散 ・ ・ 오키나와 돈키호테 숨은 꿀템2. 일본 국민 소화제! 오타이산 #japankuru #okinawa #donki #沖縄 #오키나와 #오키나와여행 #오키나와돈키호테 #일본쇼핑리스트 #오타이산 #일본소화제 #太田胃酸 #ohtasisan
Happy Valentine's Day from the Japankuru team! May your day be full of sweet chocolates and sweet nothings. 💕 Or, if you're like a rising number of women in Japan, take the opportunity to treat yourself! 🍫💝💆 • Find out more at Japankuru.com! (Link in bio.) • #japankuru #valentinesday #valentineschocolate #japanesechocolate #japaneseculture #バレンタイン #バレンタインチョコ #メリーチョコレート #Japan #日本 #일본 #Japon #ญี่ปุ่น #Japão #япония #japantravel #日本旅行 #日本旅遊 #일본여행 #japan_of_insta #japantrip #traveljapan #japan🇯🇵 #japanlife #igerstokyo #explorejapan #japanfocus #enjoyjapan #japantravelphoto
Japankuru Coupon: BEAMS fashion, accessories, lifestyle goods, and more! BEAMS 5% Discount Coupon ▶︎ Validity Dates: February 1 ~ February 29, 2024 ▶︎ Discount: 5% off all products in-store ▶︎ Usable At: BEAMS stores throughout Japan (all stores except BEAMS JAPAN Izumo and BEAMS JAPAN Nikko) ▶︎ Details: Please present this coupon page before payment to receive your discount! This coupon is also valid in combination with tax-free discounts/refunds for foreign tourists. (Tax-free shopping is only available at some BEAMS locations.) Some products may not be eligible for discount. ・ ・ ・ BEAMS - JAPANKURU優惠折扣券 BEAMS 2024年2月限定特別優惠券 店內全部商品95折 ▶︎使用期間:2024/2/1到2024/2/29 ▶︎使用範圍:日本全國店舖 ▶︎使用方法:結帳時請務必事先向店員出示本優惠券,若未出示本優惠券恕無法享有本優惠。本優惠券可搭配免稅優惠一併使用,但不排除特定門市無法使用本優惠券。此外,不排除特定商品不適用本優惠券。 ・ ・ ・ 「빔즈(BEAMS) x 재팬쿠루(JAPANKURU)」스페셜 할인 쿠폰 빔즈(BEAMS) 5% 할인 쿠폰 ▶유효기간: 2024년 2월 1일 ~ 2월 29일(한 달 동안) ▶︎할인율: 매장 내 전 상품 “5% 할인" ▶︎해당 매장: 일본 전국 빔즈 (BEAMS) 매장 (BEAMS JAPAN이즈모、BEAMS JAPAN닛코는 쿠폰 할인 대상 제외 점포입니다) ▶︎상세 내용: 결제 전 본 쿠폰 페이지를 제시하면 정가대비 5% 할인된 금액에 구매하실 수 있습니다! 본 쿠폰은 외국인 관광객들을 대상으로 하고 있으므로 면세 혜택(빔즈 일부 매장)과 별도로 추가 할인이 가능합니다. (일부 매장 및 제품은 대상에서 제외될 수 있습니다.) #japankuru #beams #beamsjapan #beamsginza #coupon #재팬쿠루 #빔즈재팬 #빔즈 #일본여행 #일본쇼핑 #일본쇼핑리스트 #銀座 #東京 #tokyoshopping #japankurucoupon