东京
无论是日本品牌,或是世界品牌都要取得一席之地的表参道,时尚界的兵家必争之地。日本人对于流行的接受度很高,各种风格的品牌也都欣然接受,来者不拒,正是因为这样,许多海外品牌的第一站都选在日本落脚。
今天要跟大家分享的是来自意大利,带有SPORTY运动感的品牌:HYDROGEN
HYDROGEN,大家都知道中文是「氢」的意思,可以拿来做为燃料使用。
以「氢气」会是未来世界燃料的代表为出发点,希望HYDROGEN也能够在时尚界成为引领潮流的先锋。
表参道
表参道,不只是高级精品的重镇,紧邻着青少年潮流圣地原宿的地缘关系,
从10代的少男少女到成熟的时尚人士,都会在此一聚。
这次跟JAPANKURU要跟大家分享的HYDROGEN,位在表参道Hills里,
如果你有来表参道,一定不会错过它。
这是HYDROGEN进军日本的第一间店,
另外在银座GINZA SIX和银座三越也都可以找到HYDROGEN。
以黑色为主调的设计,带有低调奢华的氛围,
简洁有利的陈列,不仅让商品一目了然,同时却不会带给客人选物的压力。
「一位因伤被迫放弃梦想的网球选手」
HYDROGEN的由来跟一般的时尚品牌有那么点不一样,
品牌创立人Alberto Bresci学生时代曾经是网球选手,但是缺因伤被迫放弃运动生涯,
在那之后,受到从事时尚业的父母影响,进而将梦想在HYDROGEN继续发光发热。
超跑品牌的加入
HYDROGEN的超跑系列初期在时尚界并没有引起注意,
但是随着法拉利和蓝宝坚尼也都纷纷投入运动服装的产业后,HYDROGEN的超跑系列的知名度也跟着水涨船高。
现在在这个跑车系列中,可以找到足球、网球等等的服装,让消费者有更多选择。
HYDROGEN的魅力
近年来运动风正夯,以往被认为过于休闲的运动服饰现在也是一种时尚的态度,
有点正式又有点休闲的模糊界线,成为一种全新的潮流文化。
HYDROGEN的运动服饰,不仅兼具机能,时尚感也妥妥的。
HYDROGEN不只注重材质,来自意大利工匠的制作工法和机能也都有优秀的表现,
就算长时间穿上HYDROGEN,就可以感受到HYDROGEN对于时尚的坚持。
HYDROGEN的品牌精神就是来自这「骷髅头」&「星星图腾」,
这可从2003年品牌创立起,就一直沿用的图腾喔!
现在在亚洲其他地区也都深受欢迎,
如果你想寻找机能性又有时尚感的休闲服饰,不妨来HYDROGEN表参道店逛逛吧!
Details
MAP
東京都渋谷区神宮前4-12-10 2F
ACCESS:东京metro 表参道站
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