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Kobe Travel Essentials: A Guide to Kobe Sightseeing, Shopping, and Dining for First-Timers & Experienced Travelers

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Put together the best Kobe travel itinerary for your Japan trip! From port-side attractions like Meriken Park, Harborland, and Mosaic, to iconic spots like Nankinmachi Chinatown, plus charming local shops and famous Kobe beef restaurants, we've organized it all in one easy Kobe guide, for your first visit or your 100th.

A Guide to Kobe Travel: Visit Japan’s Most Convenient Hidden Gem

세련된 건물과 항구가 어우러진 고베의 아름다운 도시 풍경

If you’re not ready to sacrifice convenient transportation, rich culture, or laid-back seaside vibes during your trip to Japan, Kobe is the answer. Thanks to its coastal location and fascinating history of cultural exchange, this port city has its own unique culture and relaxed maritime mood, with stylish streets, promenades along the water, atmospheric shopping options, and of course, outstanding food. It’s a welcoming destination for first-time visitors, especially those overwhelmed by the crowds of nearby Osaka or Kyoto, and the more you return, the better it gets.

To help you plan your next Kobe trip, we’ve put together a simple travel guide with spots that both first-time visitors and seasoned travelers can enjoy, from core travel highlights to surprising spots steeped in Kobe spirit.

Kobe’s Must-See Landmarks

A DIY Kobe Port Walking Tour

고베 포트 타워와 해양 박물관이 보이는 메리켄 파크의 전경
고베 포트 타워와 해양 박물관이 보이는 메리켄 파크의 전경
우뚝 솟은 붉은색 고베 포트 타워

Knock out some of Kobe’s most iconic landmarks while enjoying the salty sea air! Start exploring Kobe with this route through Kobe Harborland, Meriken Park, and the Mosaic complex. Kobe Harborland is the name given to the various sightseeing and leisure facilities scattered along the water around the Kobe Port area, and as you wander through, you’ll find shopping, dining, and even a children’s museum. Nearby, the green lawns of Meriken Park offer an inviting spot for a picnic or a quick game of frisbee, the open harbor views (including Kobe Port Tower) providing the perfect backdrop. Visit the Ferris wheel at Mosaic, or just grab a bite to eat at one of the ocean-view restaurants and cafes, to round out your Kobe Port itinerary. With everything packed in along the waterfront, the area is perfect for exploring on foot at any time of day, but if you can time your visit around sunset, you’re really in for a treat.

Nankinmachi (Kobe Chinatown)

붉은색 장식과 사람들로 붐비는 고베 난킨마치(차이나타운)의 거리
붉은색 장식과 사람들로 붐비는 고베 난킨마치(차이나타운)의 거리
난킨마치에서 판매하는 먹음직스러운 만두와 딤섬

As a port town, ships have long been bringing people to Kobe from all over the world, and those people have shared their culture (including some great food) with the city. Some of the clearest evidence of this meltingpot history can be seen in Nankinmachi, a small neighborhood also known as Kobe Chinatown! Concentrated around one long pedestrian road, Nankinmachi is one of Japan’s “three major Chinatowns,” and every inch of every alley is packed with fragrant food stalls and classic red decorations that even make it a popular photo spot. Conveniently located between Kobe’s city-center shopping area and the port, it’s the perfect place for a little street food tour, and offerings include a mix of authentic Chinese cuisine and options reinterpreted to suit the Japanese palatte. Try the freshly steamed meat buns, the juicy soup dumplings, little pockets of crispy Peking duck, and of course some sweet treats too. From Sannomiya Station in the heart of Kobe, Nankinmachi is on the edge of the bustling Motomachi shopping area, which makes it an easy addition to any itinerary.

Nankinmachi / Kobe Chinatown (南京町・神戸中華街)
1-3-18 Sakaemachidori, Chuo Ward, Kobe, Hyogo
Hours: vary by shop (street food generally available around 11:00 ~ 19:00)
Directions: 2 min from Kyukyoryuchi-Daimarumae Station (Subway Kaigan Line), 5 min from Motomachi Station (JR Kobe Line / Hanshin Railway), 7 min from Kenchomae Station (Subway Yamate Line), 10 min from Hankyu Kobe-Sannomiya Station
Official Website (jp)

Kobe Motomachi Shopping District

아케이드가 설치되어 날씨에 상관없이 쇼핑하기 좋은 모토마치 상점가 내부

Young and old, the people of Kobe come to Motomachi to shop, eat, or just hang out, which makes it worth an excursion for any visiting traveler interested in discovering local life in the city. Motomachi is centered around one long covered shopping arcade, wedged in between the Motomachi Station and Nankinmachi, and lined with a mix of trendy cafes, distinctive boutiques selling items that make great souvenirs, and plenty of shops that look like they haven’t changed in generations. Enjoy the leisurely atmosphere on weekdays, or visit on a weekend to feel the rush of Hyogo Prefecture’s capital city.

Kobe Motomachi Shopping District (神戸元町商店街)
3-13-1 Motomachidori, Chuo Ward, Kobe, Hyogo
Hours: vary by shop (shops generally open by 11:00, but may close as early as 18:00)
Directions: 1 min from Kyukyoryuchi-Daimarumae Station (Subway Kaigan Line), 3 min from Motomachi Station (JR / Hanshin)
Official Website (jp)

Top Kobe Shopping: Plan Your Shopping Spree

Kobe Hankyu Department Store

한큐 백화점 고베점에서 만나볼 수 있는 코스메틱 브랜드
한큐 백화점에서 판매하는 스누피 캐릭터가 그려진 멀티 파우치
귀여운 일러스트가 그려진 한큐 백화점의 캐릭터 에코백

© 2026 Peanuts Worldwide LLC

Whether it’s part of your plans or not, once you get to Japan, it’s hard to resist all the shopping – so you might as well find the best spots! In Kobe, the Kobe Hankyu department store is the place to go for leading Japanese cosmetics brands like Shiseido, SK-II, Decorté, and Clé de Peau Beauté, as well as popular luxury brands like Chanel and Dior. Not only will you find an impressive selection all in one place, but you can shop tax-free, too. On top of that, the department store also has some cool local souvenirs, ranging from Kobe-themed Snoopy goods to sweet treats available nowhere else. The building is connected directly to Sannomiya Station, so it’s an ideal shopping destination, even en route to your next stop.

Kobe Hankyu (神戸阪急)
8-1-8 Onogadori, Chuo Ward, Kobe, Hyogo
Hours: 10:00 – 20:00
Some restaurants, cafes, and other areas may have different hours.
Directions: 3 min from Hanshin Kobe-Sannomiya Station, 5 min from JR Sannomiya Station and Hankyu Kobe-Sannomiya Station, 7 min from Sannomiya Station (Kobe Municipal Subway)
Official Website (jp)

Studio Kiichi

고베 가죽 브랜드 스튜디오 키치의 깔끔하고 모던한 매장
스튜디오 키치 매장에 진열된 알록달록한 색감의 가죽 지갑들
고베 닻 마크가 각인된 스튜디오 키치의 가죽 동전 지갑

If the Hankyu department store feels like all of Japan in one shopping experience, then our next stop feels more like getting to the heart of Kobe. Studio Kiichi is the studio/boutique of a Kobe-born leather brand, and from raw materials to finished product, each of Kiichi’s items is deeply rooted in the city’s own style. The shop is filled with a colorful array of wallets, coin purses, key straps, and other small accessories, all made from local Hyogo-prefecture cowhide, processed and sewn in-house. The designs are simple and elegant, with color options like bright turquoise and orange for a touch of whimsy, and the soft, smooth texture of the leather makes each piece feel at home in your hands. Look for items stamped with the shop’s anchor logo, or even the name “KOBE,” to bring back fond memories of your trip for years to come.

Studio Kiichi
6-7-3 Motomachidori, Chuo Ward, Kobe, Hyogo (within Motomachi)
Hours: 11:00 – 19:00 (closed Wednesdays)
Directions: 2 min from Hanshin Nishimotomachi Station, 4 min from Hankyu Hanakuma Station, 7 min from JR Kobe Station
Official Website (jp)

Where to Try Kobe Beef in Kobe: 3 Luxurious Wagyu Options

Kobe Sannomiya Yakiniku KOBE 133 Club Shabu-Shabu & Sukiyaki

고급스러운 인테리어의 KOBE133 레스토랑
다양한 부위의 고베규와 야채가 함께 제공되는 야키니쿠 코스
마블링이 선명한 최고급 고베규 소고기 접시

Renowned worldwide for its delicate marbling and melt-in-your-mouth texture, Kobe beef is one of Japan’s most prestigious varieties of wagyu, and if you’re planning a trip to Kobe, there’s a good chance that trying this next-level meat is a high priority. There’s nothing like trying Kobe beef in its homeland, the real city of Kobe! So we’ve got a few suggestions of where to start.

KOBE 133 Club is a restaurant that specializes in Kobe’s famous local beef, and to get the full experience, one of the restaurant’s most popular orders is the “Kobe Beef Course,” which will run you 20,000 yen. A common choice among visiting travelers, this fixed-menu option makes it easy to savor Kobe beef in all its forms, with 13 different dishes including Kobe beef chateaubriand, premium Kobe beef short rib, premium Kobe beef sirloin, top-grade wagyu beef tongue, and Kobe beef sukiyaki. Alternatively, there are shabu-shabu and sukiyaki hot-pot options, and nine different yakiniku sets ranging from 6,000 yen to 57,000 yen, so you can enjoy a more reasonable indulgence or really shell out for an out-of-this-world wagyu experience.

With a simple and chic interior, and private dining rooms, the KOBE 133 Club is a high-end choice for family, friends, or even a special date – and since the shop also boasts an advanced ventilation system, you can enjoy the meal without worrying about bringing all the smoke and meat smells home with you.

Kobe Sannomiya Yakiniku KOBE133 Club Shabu-Shabu & Sukiyaki (神戸三宮焼肉 KOBE133倶楽部 しゃぶしゃぶ・すき焼き)
2F Bacchus Building, 1-26-1 Nakayamatedori, Chuo Ward, Kobe, Hyogo
Hours: 17:00 – 24:00 (last order 23:30)
Directions: 5~8 min from Sannomiya Station (Kobe Municipal Subway / JR)
Official Website (jp)

Mouriya Honten

굽기 전 셰프가 보여주는 신선한 육질의 고베규 스테이크 원육
철판에서 먹기 좋게 구워진 육즙 가득한 고베규 스테이크

If a classic Kobe beef steak in a historic Kobe restaurant is more your style, then the historic Japanese steakhouse Mouriya is for you. Over the past 140 years the shop has grown to include six different locations in Kobe and Kyoto, but Mouriya was first established in Kobe’s Sannomiya neighborhood in the 1800s, and the “Honten” (本店/original shop) has long been a destination for diners seeking out top-quality Kobe beef cooked to perfection. At this traditional Japanese teppan-yaki restaurant, the chef prepares exceptional cuts of Kobe beef right before your eyes, engaging all five senses with the sizzling of the iron griddle, the savory aromas in the air, and the deep flavor that across your tongue with every bite. English-language service is available, and the restaurant accepts both credit cards and various methods of mobile payment, so you can relax and let the Japanese steakhouse ambience enhance your whole Kobe trip.

Mouriya Honten (モーリヤ本店)
Mouriya Building, 2-1-17 Shimoyamatedori, Chuo Ward, Kobe, Hyogo
Hours: 11:00 – 22:00 (last order 21:00)
Directions: Directly in front of West Exit No. 1 of Sannomiya Station (Seishin-Yamate Line, Kobe Municipal Subway), or 5 min from JR Sannomiya Station
Official Website (jp)

Kobe Daikokuya

다양한 조림 식품과 선물 세트가 진열된 고베 다이코쿠야 매장 전경
고베 다이코쿠야에서 판매되는 조림 예시 이미지
밥반찬으로 좋은 짭조름한 고베규 시구레니(쇠고기 조림)

Bring the warm, nostalgic flavors of Kobe home with you, and discover a more everyday kind of Kobe beef at Kobe Daikokuya. This local gourmet food shop has been a Kobe favorite for three generations thanks to the packaged food products that many say capture the taste of Kobe. If you want to experience the city a little more like a local, you’ll want to pick up Kobe Daikokuya’s signature “Kobe Beef Shigureni,” a sweet-and-savory simmered beef dish reminiscent of local home-cooking. Although the traditional dish uses a soy-based sauce, the shop makes several variations, incorporating flavors like wine, ginger, and even sansho peppercorn to please different palates. These packaged Kobe beef dishes are convenient for bringing back to your hotel for some savory snacking, or packing up to bring back home as souvenirs for all your beef-loving and food-obsessed friends. Don’t miss the shop’s wide selection of other home-style “rice toppings” while you’re there, like ikanago no kugini (simmered sand lance, a Kobe specialty) and matsutake mushrooms simmered with Hokkaido kombu kelp.

Kobe Daikokuya Sanchika Store (神戸大黒屋 神戸大黒屋 サンチカテン)
1-10 Sannomiyacho, Chuo Ward, Kobe, Hyogo
Hours: 10:00 – 20:00
Directions: Direct connection to the West Exit of Hanshin Kobe-Sannomiya Station, 1~2 min from JR Sannomiya Station, Sannomiya Station (Seishin-Yamate Line, Kobe Municipal Subway), Sannomiya-Hanadokeimae Station (Subway Kaigan Line), or Port Liner Sannomiya Station
Official Website (jp)

Find the Perfect Kobe Itinerary, For Your First Trip Or Your 50th!

해 질 무렵 낭만적인 분위기가 감도는 고베 항구의 산책로 풍경

With centuries of port history, an air of modern urbanity, and a charming seaside breeze, Kobe is an underappreciated gem for international travelers exploring Japan. Between the romantic seaside promenades and the city shopping spots, the flavors of Chinese-Japanese street food and rich, melt-in-your-mouth Kobe beef, it’s hard not to fall in love with Kobe on your first visit – and before long you’ll probably be planning the next one. Combine it with all the fun of Kyoto and Osaka, and you’ve got a Kansai trip to remember!

For more info and updates from Japan, check Japankuru for new articles, and don’t forget to follow us on X (Twitter), Instagram, and Facebook!

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・수면 케어 서플리먼트 ‘네나이토’란?
・ผลิตภัณฑ์เสริมอาหารดูแลการนอน “Nenaito(ネナイト)” คืออะไร?

#pr #japankuru #sleepcare #japanshopping #nenaito #sleepsupplement #asahi #睡眠茶氨酸錠 #睡眠保健 #朝日 #l茶胺酸 #日本藥妝 #日本必買 #일본쇼핑 #수면 #건강하자 #네나이토 #일본영양제 #อาหารเสริมญี่ปุ่น #ช้อปปิ้งญี่ปุ่น #ร้านขายยาญี่ปุ่น #ดูแลตัวเองก่อนนอน #อาซาฮิ

・What Is Nenaito? And How Does This Sleep Care Supplement Work?
・你的睡眠保健品——認識「睡眠茶氨酸錠」
・수면 케어 서플리먼트 ‘네나이토’란?
・ผลิตภัณฑ์เสริมอาหารดูแลการนอน “Nenaito(ネナイト)” คืออะไร?

#pr #japankuru #sleepcare #japanshopping #nenaito #sleepsupplement #asahi #睡眠茶氨酸錠 #睡眠保健 #朝日 #l茶胺酸 #日本藥妝 #日本必買 #일본쇼핑 #수면 #건강하자 #네나이토 #일본영양제 #อาหารเสริมญี่ปุ่น #ช้อปปิ้งญี่ปุ่น #ร้านขายยาญี่ปุ่น #ดูแลตัวเองก่อนนอน #อาซาฮิ

Japanese Drugstore Must-Buys! Essential Items from Hisamitsu® Pharmaceutical 
#PR #japankuru #hisamitsu #salonpas #feitas #hisamitsupharmaceutical #japanshopping #tokyoshopping #traveltips #japanhaul #japantrip #japantravel

Japanese Drugstore Must-Buys! Essential Items from Hisamitsu® Pharmaceutical
#PR #japankuru #hisamitsu #salonpas #feitas #hisamitsupharmaceutical #japanshopping #tokyoshopping #traveltips #japanhaul #japantrip #japantravel

Whether you grew up with Dragon Ball or you just fell in love with Dragon Ball DAIMA, you'll like the newest JINS collab. Shop this limited-edition Dragon Ball accessory collection to find some of the best Dragon Ball merchandise in Japan!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #dragonball #dragonballdaima #animecollab #japanshopping #jins #japaneseglasses #japantravel #animemerch #pr

Whether you grew up with Dragon Ball or you just fell in love with Dragon Ball DAIMA, you'll like the newest JINS collab. Shop this limited-edition Dragon Ball accessory collection to find some of the best Dragon Ball merchandise in Japan!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #dragonball #dragonballdaima #animecollab #japanshopping #jins #japaneseglasses #japantravel #animemerch #pr

This month, Japankuru teamed up with @official_korekoko  to invite three influencers (originally from Thailand, China, and Taiwan) on a trip to Yokohama. Check out the article (in Chinese) on Japankuru.com for all of their travel tips and photography hints - and look forward to more cool collaborations coming soon!

【橫濱夜散策 x 教你怎麼拍出網美照 📸✨】
每次來日本玩,是不是都會先找旅日網紅的推薦清單?
這次,我們邀請擁有日本豐富旅遊經驗的🇹🇭泰國、🇨🇳中國、🇹🇼台灣網紅,帶你走進夜晚的橫濱!從玩樂路線到拍照技巧,教你怎麼拍出最美的夜景照。那些熟悉的景點,換個視角說不定會有新發現~快跟他們一起出發吧!

#japankuru #橫濱紅磚倉庫 #汽車道 #中華街 #yokohama #japankuru #橫濱紅磚倉庫 #汽車道 #中華街 #yokohama #yokohamaredbrickwarehouse #yokohamachinatown

This month, Japankuru teamed up with @official_korekoko to invite three influencers (originally from Thailand, China, and Taiwan) on a trip to Yokohama. Check out the article (in Chinese) on Japankuru.com for all of their travel tips and photography hints - and look forward to more cool collaborations coming soon!

【橫濱夜散策 x 教你怎麼拍出網美照 📸✨】
每次來日本玩,是不是都會先找旅日網紅的推薦清單?
這次,我們邀請擁有日本豐富旅遊經驗的🇹🇭泰國、🇨🇳中國、🇹🇼台灣網紅,帶你走進夜晚的橫濱!從玩樂路線到拍照技巧,教你怎麼拍出最美的夜景照。那些熟悉的景點,換個視角說不定會有新發現~快跟他們一起出發吧!

#japankuru #橫濱紅磚倉庫 #汽車道 #中華街 #yokohama #japankuru #橫濱紅磚倉庫 #汽車道 #中華街 #yokohama #yokohamaredbrickwarehouse #yokohamachinatown

If you’re a fan of Vivienne Westwood's Japanese designs, and you’re looking forward to shopping in Harajuku this summer, we’ve got important news for you. Vivienne Westwood RED LABEL Laforet Harajuku is now closed for renovations - but the grand reopening is scheduled for July!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #viviennewestwood #harajuku #omotesando #viviennewestwoodredlabel #viviennewestwoodjapan #비비안웨스트우드 #오모테산도 #하라주쿠 #日本購物 #薇薇安魏斯伍德 #日本時尚 #原宿 #表參道 #japantrip #japanshopping #pr

If you’re a fan of Vivienne Westwood's Japanese designs, and you’re looking forward to shopping in Harajuku this summer, we’ve got important news for you. Vivienne Westwood RED LABEL Laforet Harajuku is now closed for renovations - but the grand reopening is scheduled for July!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #viviennewestwood #harajuku #omotesando #viviennewestwoodredlabel #viviennewestwoodjapan #비비안웨스트우드 #오모테산도 #하라주쿠 #日本購物 #薇薇安魏斯伍德 #日本時尚 #原宿 #表參道 #japantrip #japanshopping #pr

Ready to see TeamLab in Kyoto!? At TeamLab Biovortex Kyoto, the collective is taking their acclaimed immersive art and bringing it to Japan's ancient capital. We can't wait to see it for ourselves this autumn!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #teamlab #teamlabbiovortex #kyoto #kyototrip #japantravel #artnews 
Photos courtesy of teamLab, Exhibition view of teamLab Biovortex Kyoto, 2025, Kyoto ® teamLab, courtesy Pace Gallery

Ready to see TeamLab in Kyoto!? At TeamLab Biovortex Kyoto, the collective is taking their acclaimed immersive art and bringing it to Japan's ancient capital. We can't wait to see it for ourselves this autumn!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #teamlab #teamlabbiovortex #kyoto #kyototrip #japantravel #artnews
Photos courtesy of teamLab, Exhibition view of teamLab Biovortex Kyoto, 2025, Kyoto ® teamLab, courtesy Pace Gallery

Japanese Makeup Shopping • A Trip to Kamakura & Enoshima With Canmake’s Cool-Toned Summer Makeup
#pr #canmake #enoshima #enoden #에노시마 #캔메이크 #japanesemakeup #japanesecosmetics

Japanese Makeup Shopping • A Trip to Kamakura & Enoshima With Canmake’s Cool-Toned Summer Makeup
#pr #canmake #enoshima #enoden #에노시마 #캔메이크 #japanesemakeup #japanesecosmetics

⚔️The Robot Restaurant is gone, but the Samurai Restaurant is here to take its place. Check it out, and don't forget your coupon!
🍣신주쿠의 명소 로봇 레스토랑이 사무라이 레스토랑으로 부활! 절찬 쿠폰 발급중
💃18歲以上才能入場的歌舞秀,和你想的不一樣!拿好優惠券去看看~
#tokyo #shinjuku #samurairestaurant #robotrestaurant #tokyotrip #도쿄여행 #신주쿠 #사무라이레스토랑 #이색체험 #할인이벤트 #歌舞伎町 #東京景點 #武士餐廳 #日本表演 #日本文化體驗 #japankuru #japantrip #japantravel #japanlovers #japan_of_insta

⚔️The Robot Restaurant is gone, but the Samurai Restaurant is here to take its place. Check it out, and don't forget your coupon!
🍣신주쿠의 명소 로봇 레스토랑이 사무라이 레스토랑으로 부활! 절찬 쿠폰 발급중
💃18歲以上才能入場的歌舞秀,和你想的不一樣!拿好優惠券去看看~
#tokyo #shinjuku #samurairestaurant #robotrestaurant #tokyotrip #도쿄여행 #신주쿠 #사무라이레스토랑 #이색체험 #할인이벤트 #歌舞伎町 #東京景點 #武士餐廳 #日本表演 #日本文化體驗 #japankuru #japantrip #japantravel #japanlovers #japan_of_insta

Japanese appliance & electronics shopping with our KOJIMA x BicCamera coupon!
用JAPANKURU的KOJIMA x BicCamera優惠券買這些正好❤️
코지마 x 빅 카메라 쿠폰으로 일본 가전 제품 쇼핑하기

#pr #japankuru #japanshopping #kojima #biccamera #japaneseskincare #yaman #dji #osmopocket3 #skincaredevice #日本購物 #美容儀 #相機 #雅萌 #日本家電 #일본여행 #면세 #여행꿀팁 #일본쇼핑리스트 #쿠폰 #일본쇼핑 #일본브랜드 #할인 #코지마 #빅카메라 #japankurucoupon

Japanese appliance & electronics shopping with our KOJIMA x BicCamera coupon!
用JAPANKURU的KOJIMA x BicCamera優惠券買這些正好❤️
코지마 x 빅 카메라 쿠폰으로 일본 가전 제품 쇼핑하기

#pr #japankuru #japanshopping #kojima #biccamera #japaneseskincare #yaman #dji #osmopocket3 #skincaredevice #日本購物 #美容儀 #相機 #雅萌 #日本家電 #일본여행 #면세 #여행꿀팁 #일본쇼핑리스트 #쿠폰 #일본쇼핑 #일본브랜드 #할인 #코지마 #빅카메라 #japankurucoupon

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MAP OF JAPAN

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    • HOKKAIDO

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      Hokkaido (北海道) is the northernmost of the four main islands that make up Japan. The area is famous for Sapporo Beer, plus brewing and distilling in general, along with fantastic snow festivals and breathtaking national parks. Foodies should look for Hokkaido's famous potatoes, cantaloupe, dairy products, soup curry, and miso ramen!

    • Niki, in south-west Hokkaido, is about 30 minutes from Otaru. The small town is rich with natural resources, fresh water, and clean air, making it a thriving center for fruit farms. Cherries, tomatoes, and grapes are all cultivated in the area, and thanks to a growing local wine industry, it's quickly becoming a food and wine hotspot. Together with the neighboring town of Yoichi, it's a noted area for wine tourism.

    • Niseko is about two hours from New Chitose Airport, in the western part of Hokkaido. It's one of Japan's most noted winter resort areas, and a frequent destination for international visitors. That's all because of the super high-quality powder snow, which wins the hearts of beginners and experts alike, bringing them back for repeat visits. That's not all, though, it's also a great place to enjoy Hokkaido's culinary scene and some beautiful onsen (hot springs).

    • Otaru is in western Hokkaido, about 30 minutes from Sapporo Station. The city thrived around its busy harbor in the 19th and 20th centuries thanks to active trade and fishing, and the buildings remaining from that period are still popular attractions, centered around Otaru Canal. With its history as a center of fishing, it's no surprise that the area's fresh sushi is a must-try. Otaru has over 100 sushi shops, quite a few of which are lined up on Sushiya Dori (Sushi Street).

    • SAPPORO

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      Sapporo, in the south-western part of Hokkaido, is the prefecture's political and economic capital. The local New Chitose Airport see arrivals from major cities like Tokyo and Osaka, alongside international flights. Every February, the Sapporo Snow Festival is held in Odori Park―one of the biggest events in Hokkaido. It's also a hotspot for great food, known as a culinary treasure chest, and Sapporo is a destination for ramen, grilled mutton, soup curry, and of course Hokkaido's beloved seafood.

    • Consisting of six prefectures, the Tohoku Region (東北地方) is up in the northeastern part of Japan's main island. It's the source of plenty of the nation's agriculture (which means great food), and packed with beautiful scenery. Explore the region's stunning mountains, lakes, and hot springs!

    • Akita Prefecture is on the Sea of Japan, in the northern reaches of Japan's northern Tohoku region. Akita has more officially registered important intangible culture assets than anywhere else in Japan, and to this day visitors can experience traditional culture throughout the prefecture, from the Oga Peninsula's Namahage (registered with UNESCO as a part of Japan's intangible cultural heritage), to the Tohoku top 3 Kanto Festival. Mysterious little spots like the Oyu Stone Circle Site and Ryu no Atama (Dragon's Head) are also worth a visit!

    • FUKUSHIMA

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      Fukushima Prefecture sits at the southern tip of Japan's northern Tohoku region, and is divided into three parts with their own different charms: the Coastal Area (Hama-dori), the Central Area (Naka-dori), and the Aizu Area. There's Aizu-Wakamatsu with its Edo-era history and medieval castles, Oze National Park, Kitakata ramen, and Bandai Ski Resort (with its famous powder snow). Fukushima is a beautiful place to enjoy the vivid colors and sightseeing of Japan's beloved four seasons.

    • YAMAGATA

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      Yamagata Prefecture is up against the Sea of Japan, in the southern part of the Tohoku region, and it's especially popular in winter, when travelers soak in the onsen (hot springs) and ski down snowy slopes. International skiiers are especially fond of Zao Onsen Ski Resort and Gassan Ski Resort, and in recent years visitors have been drawn to the area to see the mystical sight of local frost-covered trees. Some destinations are popular regardless of the season, like Risshakuji Temple, AKA Yamadera, Ginzan Onsen's nostalgic old-fashioned streets, and Zao's Okama Lake, all great for taking pictures. Yamagata is also the place to try Yonezawa beef, one of the top 3 varieties of wagyu beef.

    • Japan's most densely populated area, the Kanto Region (関東地方) includes 7 prefectures: Gunma, Tochigi, Ibaraki, Saitama, Tokyo, Chiba, and Kanagawa, which means it also contains the Tokyo Metropolitan Area. In modern-day Japan, Kanto is the cultural, political, and economic heartland of the country, and each prefecture offers something a little different from its neighbors.

    • Gunma Prefecture is easily accessible from Tokyo, and in addition to the area's popular natural attractions like Oze Marshland and Fukiware Falls, Gunma also has a number of popular hot springs (Kusatsu, Ikaho, Minakami, Shima)―it's even called an Onsen Kingdom. The prefecture is popular with history buffs and train lovers, thanks to spots like world heritage site Tomioka Silk Mill, the historic Megane-bashi Bridge, and the Watarase Keikoku Sightseeing Railway.

    • TOCHIGI

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      Tochigi Prefecture's capital is Utsunomiya, known for famous gyoza, and just an hour from Tokyo. The prefecture is full of nature-related sightseeing opportunities year-round, from the blooming of spring flowers to color fall foliage. Tochigi also has plenty of extremely well-known sightseeing destinations, like World Heritage Site Nikko Toshogu Shrine, Lake Chuzenji, and Ashikaga Flower Park―famous for expansive wisteria trellises. In recent years the mountain resort town of Nasu has also become a popular excursion, thanks in part to the local imperial villa. Tochigi is a beautiful place to enjoy the world around you.

    • Tokyo (東京) is Japan's busy capital, and the most populous metropolitan area in the world. While the city as a whole is quite modern, crowded with skyscrapers and bustling crowds, Tokyo also holds onto its traditional side in places like the Imperial Palace and Asakusa neighborhood. It's one of the world's top cities when it comes to culture, the arts, fashion, games, high-tech industries, transportation, and more.

    • The Chubu Region (中部地方) is located right in the center of Japan's main island, and consists of 9 prefectures: Aichi, Fukui, Gifu, Ishikawa, Nagano, Niigata, Shizuoka, Toyama, and Yamanashi. It's primarily famous for its mountains, as the region contains both Mt. Fuji and the Japanese Alps. The ski resorts in Niigata and Nagano also draw visitors from around the world, making it a popular winter destination.

    • Nagano Prefecture's popularity starts with a wealth of historic treasures, like Matsumoto Castle, Zenkoji Temple, and Togakushi Shrine, but the highlight might just be the prefecture's natural vistas surrounded by the "Japanese Alps." Nagano's fruit is famous, and there are plenty of places to pick it fresh, and the area is full of hot springs, including Jigokudani Monkey Park―where monkeys take baths as well! Thanks to the construction of the Hokuriku shinkansen line, Nagano is easily reachable from the Tokyo area, adding it to plenty of travel itineraries. And after the 1998 Nagano Winter Olympics, ski resorts like Hakuba and Shiga Kogen are known around the world.

    • Aichi Prefecture sits in the center of the Japanese islands, and its capital city, Nagoya, is a center of politics, commerce, and culture. While Aichi is home to major industry, and is even the birthplace of Toyota cars, it's proximity to the sea and the mountains means it's also a place with beautiful natural scenery, like Saku Island, Koijigahama Beach, Mt. Horaiji. Often used a stage for major battles in Japanese history, Sengoku era commanders like Oda Nobunaga, Toyotomi Hideyoshi, and Tokugawa Ieyasu left their own footprints on Aichi, and historic buildings like Nagoya Castle, Inuyama Castle, and those in Meiji Mura are still around to tell the tale.

    • NIIGATA

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      Niigata is a prefecture on Japan's main island of Honshu, situated right on the coast of the Sea of Japan, and abundant with the gifts of nature. It's known for popular ski resorts such as Echigo-Yuzawa, Japanese national parks, and natural hot spring baths, plus local products like fresh seafood, rice, and sake. Visitors often spend time in the prefectural capital, Niigata City, or venture across the water to Sado Island.

    • SHIZUOKA

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      Shizuoka Prefecture is sandwiched between eastern and western Japan, giving the prefecture easy access to both Tokyo and Osaka. Not only is it known for beautiful natural attractions, with everything from Mount Fuji to Suruga Bay, Lake Hamanako, and Sumata Pass―Shizuoka's Izu Peninsula is known as a go-to spot for hot springs lovers, with famous onsen like Atami, Ito, Shimoda, Shuzenji, and Dogashima. Shizuoka attracts all kinds of travelers thanks to historic connections with the Tokugawa clan, the Oigawa Railway, fresh eel cuisine, Hamamatsu gyoza, and famously high-quality green tea.

    • Kansai (関西) is a region that includes Mie, Nara, Wakayama, Kyoto, Osaka, Hyogo, and Shiga Prefectures. Kansai contained Japan's ancient capital for hundreds of years, and it's making a comeback as one of the most popular parts of Japan. Kyoto's temples and shrines, Osaka Castle, and the deer of Nara are all considered must-sees. Plus, the people of Kansai are especially friendly, making it a fun place to hang out.

    • Kyoto flourished as the capital of Japan between the years 794 and 1100, becoming a center for poilitics and culture, and to this day it's a great place for close encounters with Japanese history. The cobbled streets of Gion, the atmospheric road to Kiyomizudera Temple, Kinkakuji's golden walls and countless historic attractions, even Arashiyama's Togetsukyo Bridge―Kyoto is a place of many attractions. With new charms to experience throughout the seasons, travelers can't stop themselves from returning again and again.

    • Nara Prefecture's important history reaches back to 710, a time now called the Nara era, when it was once capital of Japan. Called "Heijo-kyo" during its time as a capital, it's said that nara was once the end of the silk road, leading it to flourish as a uniquely international region and produce important cultural properties of all kinds. To make the most of each season, travelers head to Nara Park, where the Nara deer who wander freely, or climb Mount Yoshino, a famous cherry blossom spot.

    • Osaka is known for friendly (and funny) people, but its history is nothing to laugh at, playing a major part in Toyotomi Hideyoshi's 16th century unification of Japan. Thanks to long years of economic activity, it's one of Japan's biggest cities, and Osaka's popular food culture earned it the nickname "The Kitchen of the Nation." To this day Osaka is the model of western Japan, and alongside historic structures like Osaka Castle, it also has major shopping malls like Umeda's Grand Front Osaka and Tennoji's Abeno Harukas. Osaka is a place to eat, eat, eat, with local specialties like takoyaki, okonomiyaki, and kushi-katsu, and for extra fun, it's home to Universal Studios Japan.

    • CHUGOKU

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      The Chugoku Region (中国地方) consists of five prefectures: Hiroshima, Okayama, Shimane, Tottori, and Yamaguchi. In Chugoku you’ll find the sand dunes of Tottori, and Hiroshima’s atomic bomb site, plus centers of ancient history like Grand Shrine of Izumo.

    • HIROSHIMA

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      Hiroshima Prefecture has everything, from world heritage sites to beautiful nature and delicious local cuisine, and it's either an hour and a half from Tokyo by plane, or four hours by train. Itsukushima Shrine on Miyajima Island and the Atomic Bomb Dome, two Hiroshima UNESCO sites, are famous around the world, but in Japan it's also famous for food. Seafood from the Seto Inland Sea, especially oysters, Hiroshima-style okonomiyaki, and Setouchi lemons are all popular, and the natural scenery alone is worth seeing.

    • SHIKOKU

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      On the other side of the Seto Inland Sea opposite Japan’s main island, Shikoku (四国) is a region made up of four prefectures: Ehime, Kagawa, Kochi, and Tokushima. The area is famous for its udon (in Kagawa), and the beautiful Dogo Onsen hot springs (in Ehime).

    • Kagawa Prefecture is on the northern part of the island of Shikoku, facing Japan's main island and the Seto Inland Sea. It's known for being the smallest prefecture in Japan, by area, but at the same time Kagawa is called the "Udon Prefecture" thanks to its famous sanuki udon. Aside from Kotohiragu Shrine and Ritsurin Garden, the prefecture's small islands are popular, and Kagawa is full of unique destinations, like Angel Road. They say that if you lay eyes on Zenigata Sunae, a huge Kagawa sand painting, you'll never have money troubles ever again.

    • Located in the most southwestern part of Japan, Kyushu (九州) is an island of 7 prefectures: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima. The island's unique culture has been influenced by Chinese and Dutch trade, along with missionaries coming in through Nagasaki's port. Modern-day travelers love the lush natural scenery and fresh food, plus the natural hot springs found all throughout the area (thanks to volcanic activity)!

    • FUKUOKA

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      Fukuoka Prefecture has the highest population on the southern island of Kyushu, with two major cities: Fukuoka and Kitakyushu. Thanks to growing transportation networks, Fukuoka is more accessible than ever, and so are the many local attractions. On top of historical spots like Dazaifu Tenmangu Shrine, travelers shouldn't miss Fukuoka's food scene, with motsu nabe (offal hotpot), mentaiko (spicy cod roe), and famous Hakata ramen―best eaten from a food stall in the Nakasu area of Hakata. Plus, it's full of all sorts of destinations for travelers, like trendy shopping centers, and the beautiful nature of Itoshima and Yanagawa.

    • KAGOSHIMA

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      Kagoshima Prefecture played a major role in Japan's modernization as a backdrop for famous historical figures like samurais Saigo Takamori and Okubo Toshimichi, who pushed Japan out of the Edo era and into the Meiji. Because of that, Sengan-en Garden is just one of many historical destinations, and when it comes to attractions Kagoshima has plenty: the active volcano of Sakurajima, popular hot springs Ibusuki Onsen and Kirishima Onsen, World Heritage Site Yakushima Island, even what Japan calls the "island closest to heaven," Amami Oshima. Kagoshima might be found on the very southernmost tip of the southern island of Kyushu, but there's plenty to see.

    • OKINAWA

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      The island chain of Okinawa (沖縄) makes up the southernmost tip of Japan, which is why it's also the most tropical area in the country. Thanks to a history of independence and totally distinct political and cultural events, Okinawa has a unique culture, and remnants of the Ryukyu Kingdom are still visible all over the islands. Food, language, traditional dress, it's all a little different! It's also said to be the birthplace of karate.

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