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Tokyo Supermarket Shopping Guide: Popular Japanese Snacks, Souvenirs, and Drugstore Products You Won’t Want to Miss at Ito-Yokado Omori

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Want to immerse yourself in the everyday Japanese experience? Then visit the supermarket! Not only can you see what locals are really shopping for in Japan, but you can pick up everything from bento meals to drugstore cosmetics, snacks, and popular souvenirs, all in one place. Located about 20 minutes from Haneda Airport by train, Ito-Yokado Omori is a convenient place to pick up travel essentials on your way into Tokyo, or to stock up on souvenirs before heading home—a big, convenient Tokyo supermarket, easy to tack on to the start or the end of your trip!

See What Japanese Supermarkets Have to Offer at Ito-Yokado Omori

東京超市購物攻略 伊藤洋華堂

Japanese travel guides will often mention Japanese drugstores, or the country’s sparkling department stores, but experienced travelers know that the supermarket is another essential shopping destination in Japan. Convenience stores are useful, but supermarkets offer a wider selection of products, often at much more affordable prices. A proper supermarket will carry everything from snacks, drinks, fresh fruit, and bentos to daily necessities like cosmetics and toiletries. The supermarket is a great place to pick up everything you might need during your trip, and it offers a fresh perspective on local culture as well. Visit the supermarket to see what everyday life looks like when you live in Japan!

東京超市 伊藤洋華堂購物攻略
東京超市 伊藤洋華堂購物攻略
東京超市 伊藤洋華堂購物攻略

So, what supermarkets should you look for in Japan? Ito-Yokado is one of Japan’s best-known largescale supermarkets, with many locations similar to big-box stores overseas. Along with standard food and household goods, Ito-Yokado has a few popular store brands, including the extensive range of SEVEN PREMIUM products, which includes big packages of snacks good for sharing. If you’re planning a picnic under the cherry blossoms, want something to snack on at one of Japan’s famous fireworks festivals, or need sustenance for any number of other seasonal events, this is a convenient spot for stocking up on food and drinks.

To see exactly what Ito-Yokado has to offer, this year the Japankuru team decided to visit all three floors of the Omori location. The first floor is stocked with all kinds of groceries, including plenty of snacks and tasty souvenirs, as well as cosmetics, toiletries, and over-the-counter medicines. The second floor has clothing, stationery, toys, and other miscellaneous goods, while the third floor also has a spacious food court where you can grab something to eat during your shopping spree.

For local residents, Ito-Yokado is an essential part of everyday life, but for visiting travelers, it’s a particularly convenient shopping destination, with souvenirs and good food together in one place.

How to Get to the Supermarket + What’s Nearby

伊藤洋華堂大森店 交通
伊藤洋華堂大森店 交通

Although Ito-Yokado Omori is slightly removed from central Tokyo, its proximity to Haneda Airport makes it a convenient shopping destination just after arriving in Tokyo or right before departing Japan. From Haneda Airport, take the Keikyu Line, and the store is just about three minutes on foot from Omorikaigan Station. If you’re using the JR Keihin-Tohoku Line, the store is about a seven-minute walk from Omori Station.

If you’re looking for a nice place to stay in Tokyo, accommodations around Omori tend to be relatively affordable in comparison with areas like Shinagawa and Shinjuku, while still offering convenient access to central Tokyo and Yokohama. In recent years, travelers have started to make the area home base during their time in Tokyo.

The Omori area is also home to some interesting attractions, including Shinagawa Aquarium, the Heiwajima Natural Hot Springs, and Oi Racecourse. You can spend the day sightseeing nearby, then stop at Ito-Yokado on the way back to the hotel to gather up some late-night snacks, dessert, or even breakfast for the following morning. With plenty of dining, sightseeing spots, and shopping options, it’s a convenient area.

Ito-Yokado Omori Store (イトーヨーカドー 大森店)
2-13-1 Omorikita, Ota City, Tokyo
Hours: 10:00 – 22:00
Directions:

・About 3 min from Omorikaigan Station (Keikyu Line)

・About 7 min from Omori Station (JR)
▶︎ See the latest deals from Ito-Yokado Omori here.

Japanese Supermarket Shopping Recommendations at Ito-Yokado Omori

If all you’ve seen of Japanese supermarkets is the discounted bento, there’s still so much more for you to discover! Each supermarket has its own unique products and private-label brands, and Ito-Yokado is no exception. Check out a few of the most popular products to look for at Ito-Yokado Omori.

Popular SEVEN PREMIUM Snacks

伊藤洋華堂大森店購物推薦 SEVEN品牌商品
東京超市 伊藤洋華堂購物推薦 SEVEN品牌商品
東京超市 伊藤洋華堂購物推薦 SEVEN品牌商品
東京超市 伊藤洋華堂購物推薦 SEVEN品牌商品

Ever found yourself thinking that Japanese convenience stores are close to heaven? Well, be prepared to find an even more impressive (and extensive) shopping experience at Ito-Yokado. You won’t want to miss the SEVEN PREMIUM range, which includes the popular Sugar Butter Sand Tree cookies, including seasonal flavors like caramel and strawberry. It’s difficult not to immediately fill your shopping cart, especially for anyone with a sweet tooth. The range also includes a broad selection of Japanese senbei rice crackers, potato chips, cup noodles, and more. Compared with convenience stores, Ito-Yokado carries a wider array of SEVEN PREMIUM products, so you can find all your favorite snacks and instant noodles in one place, instead of searching through different stores.

Private-Label Sweets and Surprising Finds

東京超市 伊藤洋華堂購物推薦 ANYTIME DOLCE
東京超市 伊藤洋華堂購物推薦 ANYTIME DOLCE

Ito-Yokado also offers a variety of other private-label foods worth trying. The dessert brand ANYTIME DOLCE is only available at Ito-Yokado, and you won’t want to miss the roll cakes, crepes, and seasonal fruit desserts that appear throughout the year, like melon cake and mango pudding. Between the wide selection, variety of flavors, and affordable prices, the brand makes it easy to sample all different kinds of Japanese sweets.

東京超市 伊藤洋華堂購物推薦 自有速食品牌薯條
東京超市 伊藤洋華堂購物推薦 小學營養午餐

Another popular brand is POPPO, inspired by Ito-Yokado’s in-store fast-food joint. The brand’s signature item is their huge cartons of French fries, and the reasonable price for this generous portion makes the fries a favorite snack among Japanese families shopping at the supermarket. Follow their example and pick some up for yourself to see what the locals rave about.

The Omori store and several other Ito-Yokado locations also sell prepared dishes that are actually made using the same recipes as popular school lunches from local Ota Ward schools. These products were developed in collaboration with local elementary schools, so if you’re curious about what Japanese elementary school students actually eat for lunch, you can get a few to take back to your hotel and try them. The flavors are closely connected to everyday life in Japan—comforting, like home cooking.

Sushi, Bento Meals, and Other Prepared Foods

東京超市 伊藤洋華堂購物推薦 便當區必買
東京超市 伊藤洋華堂購物推薦 便當區必買
東京超市 伊藤洋華堂購物推薦 便當區必買

When visiting a Japanese supermarket, the prepared food section should always be a top priority. On the first floor of Ito-Yokado Omori, the rows of sushi, fried foods, bentos, and other prepared dishes are ideal for a quick and convenient meal on the go, or a leisurely meal at your hotel. Products bearing the pigeon logo come from YORK DELI, Ito-Yokado’s prepared-food brand, made with particular attention to ingredients and flavor. The range includes bento meals, fried foods, and homestyle side dishes, so when you’re not sure what to go for, look here first.

東京超市 伊藤洋華堂購物推薦 便當區必買
東京超市 伊藤洋華堂購物推薦 便當區必買
東京超市 伊藤洋華堂購物推薦 便當區必買

Travelers who want to try flavors similar to Japanese home cooking should also look for dishes like grilled fish, yakitori, Japanese omelettes, and “tsukemono” pickles—all good for dinner, or with a beer. It’s a little like they brought a Japanese family dinner table right into the middle of a supermarket.

東京超市 伊藤洋華堂購物推薦 便當區必買

At Ito-Yokado Omori and other Tokyo-area locations, you might also find Fukagawa-meshi, a part of traditional Tokyo cuisine. The dish is rice cooked with clams and dashi broth, creating a rich seafood flavor that Tokyoites have been enjoying since Japan’s Edo period (1603-1868). Add it to your cart alongside some sushi and fried foods for an authentic local Tokyo meal, right in your Tokyo hotel.

Fresh Seasonal Fruit

東京超市 伊藤洋華堂購物推薦 水果區

Japan is known for some seriously fancy fruit, but even the standard seasonal selection at the supermarket can be fun to browse. Depending on the time of year, the shelves may feature winter strawberries, summer peaches and cherries, or the fancy brand-name Shine Muscat grapes in autumn. Pick up some fresh fruit to go with your supermarket bento—it’s an ideal after-dinner snack!

Cosmetics and Other Drugstore Products

東京超市 伊藤洋華堂購物推薦 保養藥妝區
東京超市 伊藤洋華堂購物推薦 保養藥妝區
東京超市 伊藤洋華堂購物推薦 保養藥妝區

In addition to food, Ito-Yokado also stocks Japanese cosmetics and skincare products. That includes the Biore facial cleansers that were recently so popular on social media that they were difficult to get your hands on, and an extensive selection of popular Japanese shampoo and haircare brands, like “hiritu” and “+tmr”. With skincare, makeup, shampoo, haircare, OTC medicine, and other daily necessities, you don’t have to bother with a separate trip to a drugstore!

Snacks and Souvenirs

東京超市 伊藤洋華堂知名伴手禮購物推薦
東京超市 伊藤洋華堂知名伴手禮購物推薦
東京超市 伊藤洋華堂知名伴手禮購物推薦
東京超市 伊藤洋華堂知名伴手禮購物推薦

Ito-Yokado also has a section featuring popular Japanese snacks and souvenirs, like boxes of the Sugar Butter Sand Tree cookies (a recent favorite among travelers), which often include limited-edition flavors. During our visit, we found the cookies in seasonal Shine Muscat grape flavor! You can treat yourself, or bring them home as souvenirs—some other popular options include sweets from Mary’s Chocolate, instant noodles from the popular ramen chain Ichiran, and Tsujiri matcha snacks.

東京超市 伊藤洋華堂自有品牌 日式點心鳩印

Another option is the sweets from Ito-Yokado’s private-label Hatojirushi, designed to “carry on the warmth of Japanese craftsmanship.” The products are made with particular attention paid to the ingredients, production methods, and quality, used to create traditional Japanese sweets like daifuku and rice crackers. They make for a sophisticated, distinctly Japanese souvenir, a little different from ordinary packaged snacks.

The Food Court

東京超市 伊藤洋華堂自有速食品牌POPPO
東京超市 伊藤洋華堂自有速食品牌POPPO

When all that shopping has worked up an appetite, take a break in the food court on the third floor. There are some standard fast-food options, and Japanese classics like udon, but one place that deserves particular attention is Ito-Yokado’s own fast-food shop: POPPO. The shop is only open at selected Ito-Yokado locations, and the prices are so reasonable that you might think you need new glasses at first. Much of the menu costs 500 yen or less, which means you can get yourself a whole satisfying meal with just one 500-yen coin.

Here you’ll find that same enormous serving of French fries we saw in the supermarket, so if you’re curious, you can try them freshly prepared in the food court, and then pick up some more on the first floor to bring back and snack on at your hotel.

*Prices in this article are accurate to the time of our visit to the store. In-store prices may vary (depending on the seasonal campaigns, etc). Please find the latest prices in-store.

Tax-Free Shopping

伊藤洋華堂大森店免稅服務
伊藤洋華堂大森店免稅服務

With a cart full of purchases, it’s finally time to check out! If you’re spending at least 5,500 yen (including tax) on products you won’t be consuming in Japan, like daily necessities and snacks purchased as souvenirs, remember to complete the tax-free procedures! Tax-free services at Ito-Yokado Omori are offered at the first-floor service counter, where you can simply present your passport and your purchases to complete the process. It’s easy enough, but the tax-free procedures can take some time, and the counter can get crowded shortly before the shop closes, so we recommend getting the tax-free procedure done at least an hour before that. Once everything is done, you can head back to your hotel to revel in your new purchases, from snacks and souvenirs to drugstore cosmetics. Enjoy your haul!

Tax-Free Counter Hours: 10:00 – 21:00
Tax-Free Eligibility and Conditions

Find the Best Japanese Supermarket Food to Enjoy at Your Hotel!

伊藤洋華堂大森店必買清單

One of the best parts of shopping at a supermarket while traveling is returning to your hotel with all your purchases, and savoring your own ultra-customized Japanese food experience. This is what we recommend for your Japanese supermarket feast:

▢ A bento/prepared food from YORK DELI
▢ A sushi platter
▢ Snacks from SEVEN PREMIUM
▢ Fresh seasonal fruit
▢ Limited-edition desserts from ANYTIME DOLCE

Add a fun drink you’ve never tried before, or one of Japan’s famous beers, and you’re ready to enjoy the kind of experience you can only have during a trip to Japan! When you’ve had a busy day, you don’t need to wait in long lines at a restaurant or make reservations way ahead of time just to enjoy a nice meal. A Japanese supermarket feast at the hotel, ready whenever you want it, can just as good. Share it with whatever family or friends you might be traveling with, and you can all relax completely, with plenty of food and conversation. It’s relaxed moments like these that can become your fondest travel memories!

Thanks to the convenient access from Haneda Airport, Ito-Yokado Omori is more than just a big supermarket. It’s a one-stop shopping destination with food, daily necessities, souvenirs, and an easy shopping experience. Whether you just arrived in Tokyo and need to pick up some travel necessities, or you need one last round of shopping before returning home, Ito-Yokado Omori is an easy option.

Aside from the Omori location, Tokyo has a few other Ito-Yokado locations worth stopping by. Depending on your itinerary, the Hikifune store (near Tokyo Skytree) or the Ario Kameari store (surrounded by a wide variety of shopping and entertainment facilities) might be even more convenient!

Check Ito-Yokado’s English-language social media accounts for more info and updates:
FacebookInstagram

東京超市 伊藤洋華堂購物攻略

Is there any reason not to add a few supermarket trips to your itinerary next time you’re in Tokyo? Check out some new local cuisine, experience a little of everyday Japanese life, and enjoy shopping like a local at Ito-Yokado! It’s a surefire way to find a new side of Japan to love, far removed from all the sightseeing.

For more info and updates from Japan, check Japankuru for new articles, and don’t forget to follow us on X (Twitter), Instagram, and Facebook!

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#pr #japankuru #sleepcare #japanshopping #nenaito #sleepsupplement #asahi #睡眠茶氨酸錠 #睡眠保健 #朝日 #l茶胺酸 #日本藥妝 #日本必買 #일본쇼핑 #수면 #건강하자 #네나이토 #일본영양제 #อาหารเสริมญี่ปุ่น #ช้อปปิ้งญี่ปุ่น #ร้านขายยาญี่ปุ่น #ดูแลตัวเองก่อนนอน #อาซาฮิ

・What Is Nenaito? And How Does This Sleep Care Supplement Work?
・你的睡眠保健品——認識「睡眠茶氨酸錠」
・수면 케어 서플리먼트 ‘네나이토’란?
・ผลิตภัณฑ์เสริมอาหารดูแลการนอน “Nenaito(ネナイト)” คืออะไร?

#pr #japankuru #sleepcare #japanshopping #nenaito #sleepsupplement #asahi #睡眠茶氨酸錠 #睡眠保健 #朝日 #l茶胺酸 #日本藥妝 #日本必買 #일본쇼핑 #수면 #건강하자 #네나이토 #일본영양제 #อาหารเสริมญี่ปุ่น #ช้อปปิ้งญี่ปุ่น #ร้านขายยาญี่ปุ่น #ดูแลตัวเองก่อนนอน #อาซาฮิ

Japanese Drugstore Must-Buys! Essential Items from Hisamitsu® Pharmaceutical 
#PR #japankuru #hisamitsu #salonpas #feitas #hisamitsupharmaceutical #japanshopping #tokyoshopping #traveltips #japanhaul #japantrip #japantravel

Japanese Drugstore Must-Buys! Essential Items from Hisamitsu® Pharmaceutical
#PR #japankuru #hisamitsu #salonpas #feitas #hisamitsupharmaceutical #japanshopping #tokyoshopping #traveltips #japanhaul #japantrip #japantravel

Whether you grew up with Dragon Ball or you just fell in love with Dragon Ball DAIMA, you'll like the newest JINS collab. Shop this limited-edition Dragon Ball accessory collection to find some of the best Dragon Ball merchandise in Japan!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #dragonball #dragonballdaima #animecollab #japanshopping #jins #japaneseglasses #japantravel #animemerch #pr

Whether you grew up with Dragon Ball or you just fell in love with Dragon Ball DAIMA, you'll like the newest JINS collab. Shop this limited-edition Dragon Ball accessory collection to find some of the best Dragon Ball merchandise in Japan!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #dragonball #dragonballdaima #animecollab #japanshopping #jins #japaneseglasses #japantravel #animemerch #pr

This month, Japankuru teamed up with @official_korekoko  to invite three influencers (originally from Thailand, China, and Taiwan) on a trip to Yokohama. Check out the article (in Chinese) on Japankuru.com for all of their travel tips and photography hints - and look forward to more cool collaborations coming soon!

【橫濱夜散策 x 教你怎麼拍出網美照 📸✨】
每次來日本玩,是不是都會先找旅日網紅的推薦清單?
這次,我們邀請擁有日本豐富旅遊經驗的🇹🇭泰國、🇨🇳中國、🇹🇼台灣網紅,帶你走進夜晚的橫濱!從玩樂路線到拍照技巧,教你怎麼拍出最美的夜景照。那些熟悉的景點,換個視角說不定會有新發現~快跟他們一起出發吧!

#japankuru #橫濱紅磚倉庫 #汽車道 #中華街 #yokohama #japankuru #橫濱紅磚倉庫 #汽車道 #中華街 #yokohama #yokohamaredbrickwarehouse #yokohamachinatown

This month, Japankuru teamed up with @official_korekoko to invite three influencers (originally from Thailand, China, and Taiwan) on a trip to Yokohama. Check out the article (in Chinese) on Japankuru.com for all of their travel tips and photography hints - and look forward to more cool collaborations coming soon!

【橫濱夜散策 x 教你怎麼拍出網美照 📸✨】
每次來日本玩,是不是都會先找旅日網紅的推薦清單?
這次,我們邀請擁有日本豐富旅遊經驗的🇹🇭泰國、🇨🇳中國、🇹🇼台灣網紅,帶你走進夜晚的橫濱!從玩樂路線到拍照技巧,教你怎麼拍出最美的夜景照。那些熟悉的景點,換個視角說不定會有新發現~快跟他們一起出發吧!

#japankuru #橫濱紅磚倉庫 #汽車道 #中華街 #yokohama #japankuru #橫濱紅磚倉庫 #汽車道 #中華街 #yokohama #yokohamaredbrickwarehouse #yokohamachinatown

If you’re a fan of Vivienne Westwood's Japanese designs, and you’re looking forward to shopping in Harajuku this summer, we’ve got important news for you. Vivienne Westwood RED LABEL Laforet Harajuku is now closed for renovations - but the grand reopening is scheduled for July!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #viviennewestwood #harajuku #omotesando #viviennewestwoodredlabel #viviennewestwoodjapan #비비안웨스트우드 #오모테산도 #하라주쿠 #日本購物 #薇薇安魏斯伍德 #日本時尚 #原宿 #表參道 #japantrip #japanshopping #pr

If you’re a fan of Vivienne Westwood's Japanese designs, and you’re looking forward to shopping in Harajuku this summer, we’ve got important news for you. Vivienne Westwood RED LABEL Laforet Harajuku is now closed for renovations - but the grand reopening is scheduled for July!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #viviennewestwood #harajuku #omotesando #viviennewestwoodredlabel #viviennewestwoodjapan #비비안웨스트우드 #오모테산도 #하라주쿠 #日本購物 #薇薇安魏斯伍德 #日本時尚 #原宿 #表參道 #japantrip #japanshopping #pr

Ready to see TeamLab in Kyoto!? At TeamLab Biovortex Kyoto, the collective is taking their acclaimed immersive art and bringing it to Japan's ancient capital. We can't wait to see it for ourselves this autumn!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #teamlab #teamlabbiovortex #kyoto #kyototrip #japantravel #artnews 
Photos courtesy of teamLab, Exhibition view of teamLab Biovortex Kyoto, 2025, Kyoto ® teamLab, courtesy Pace Gallery

Ready to see TeamLab in Kyoto!? At TeamLab Biovortex Kyoto, the collective is taking their acclaimed immersive art and bringing it to Japan's ancient capital. We can't wait to see it for ourselves this autumn!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #teamlab #teamlabbiovortex #kyoto #kyototrip #japantravel #artnews
Photos courtesy of teamLab, Exhibition view of teamLab Biovortex Kyoto, 2025, Kyoto ® teamLab, courtesy Pace Gallery

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MAP OF JAPAN

SEARCH BY REGION →

    • HOKKAIDO

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      Hokkaido (北海道) is the northernmost of the four main islands that make up Japan. The area is famous for Sapporo Beer, plus brewing and distilling in general, along with fantastic snow festivals and breathtaking national parks. Foodies should look for Hokkaido's famous potatoes, cantaloupe, dairy products, soup curry, and miso ramen!

    • Niki, in south-west Hokkaido, is about 30 minutes from Otaru. The small town is rich with natural resources, fresh water, and clean air, making it a thriving center for fruit farms. Cherries, tomatoes, and grapes are all cultivated in the area, and thanks to a growing local wine industry, it's quickly becoming a food and wine hotspot. Together with the neighboring town of Yoichi, it's a noted area for wine tourism.

    • Niseko is about two hours from New Chitose Airport, in the western part of Hokkaido. It's one of Japan's most noted winter resort areas, and a frequent destination for international visitors. That's all because of the super high-quality powder snow, which wins the hearts of beginners and experts alike, bringing them back for repeat visits. That's not all, though, it's also a great place to enjoy Hokkaido's culinary scene and some beautiful onsen (hot springs).

    • Otaru is in western Hokkaido, about 30 minutes from Sapporo Station. The city thrived around its busy harbor in the 19th and 20th centuries thanks to active trade and fishing, and the buildings remaining from that period are still popular attractions, centered around Otaru Canal. With its history as a center of fishing, it's no surprise that the area's fresh sushi is a must-try. Otaru has over 100 sushi shops, quite a few of which are lined up on Sushiya Dori (Sushi Street).

    • SAPPORO

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      Sapporo, in the south-western part of Hokkaido, is the prefecture's political and economic capital. The local New Chitose Airport see arrivals from major cities like Tokyo and Osaka, alongside international flights. Every February, the Sapporo Snow Festival is held in Odori Park―one of the biggest events in Hokkaido. It's also a hotspot for great food, known as a culinary treasure chest, and Sapporo is a destination for ramen, grilled mutton, soup curry, and of course Hokkaido's beloved seafood.

    • Consisting of six prefectures, the Tohoku Region (東北地方) is up in the northeastern part of Japan's main island. It's the source of plenty of the nation's agriculture (which means great food), and packed with beautiful scenery. Explore the region's stunning mountains, lakes, and hot springs!

    • Akita Prefecture is on the Sea of Japan, in the northern reaches of Japan's northern Tohoku region. Akita has more officially registered important intangible culture assets than anywhere else in Japan, and to this day visitors can experience traditional culture throughout the prefecture, from the Oga Peninsula's Namahage (registered with UNESCO as a part of Japan's intangible cultural heritage), to the Tohoku top 3 Kanto Festival. Mysterious little spots like the Oyu Stone Circle Site and Ryu no Atama (Dragon's Head) are also worth a visit!

    • FUKUSHIMA

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      Fukushima Prefecture sits at the southern tip of Japan's northern Tohoku region, and is divided into three parts with their own different charms: the Coastal Area (Hama-dori), the Central Area (Naka-dori), and the Aizu Area. There's Aizu-Wakamatsu with its Edo-era history and medieval castles, Oze National Park, Kitakata ramen, and Bandai Ski Resort (with its famous powder snow). Fukushima is a beautiful place to enjoy the vivid colors and sightseeing of Japan's beloved four seasons.

    • YAMAGATA

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      Yamagata Prefecture is up against the Sea of Japan, in the southern part of the Tohoku region, and it's especially popular in winter, when travelers soak in the onsen (hot springs) and ski down snowy slopes. International skiiers are especially fond of Zao Onsen Ski Resort and Gassan Ski Resort, and in recent years visitors have been drawn to the area to see the mystical sight of local frost-covered trees. Some destinations are popular regardless of the season, like Risshakuji Temple, AKA Yamadera, Ginzan Onsen's nostalgic old-fashioned streets, and Zao's Okama Lake, all great for taking pictures. Yamagata is also the place to try Yonezawa beef, one of the top 3 varieties of wagyu beef.

    • Japan's most densely populated area, the Kanto Region (関東地方) includes 7 prefectures: Gunma, Tochigi, Ibaraki, Saitama, Tokyo, Chiba, and Kanagawa, which means it also contains the Tokyo Metropolitan Area. In modern-day Japan, Kanto is the cultural, political, and economic heartland of the country, and each prefecture offers something a little different from its neighbors.

    • Gunma Prefecture is easily accessible from Tokyo, and in addition to the area's popular natural attractions like Oze Marshland and Fukiware Falls, Gunma also has a number of popular hot springs (Kusatsu, Ikaho, Minakami, Shima)―it's even called an Onsen Kingdom. The prefecture is popular with history buffs and train lovers, thanks to spots like world heritage site Tomioka Silk Mill, the historic Megane-bashi Bridge, and the Watarase Keikoku Sightseeing Railway.

    • TOCHIGI

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      Tochigi Prefecture's capital is Utsunomiya, known for famous gyoza, and just an hour from Tokyo. The prefecture is full of nature-related sightseeing opportunities year-round, from the blooming of spring flowers to color fall foliage. Tochigi also has plenty of extremely well-known sightseeing destinations, like World Heritage Site Nikko Toshogu Shrine, Lake Chuzenji, and Ashikaga Flower Park―famous for expansive wisteria trellises. In recent years the mountain resort town of Nasu has also become a popular excursion, thanks in part to the local imperial villa. Tochigi is a beautiful place to enjoy the world around you.

    • Tokyo (東京) is Japan's busy capital, and the most populous metropolitan area in the world. While the city as a whole is quite modern, crowded with skyscrapers and bustling crowds, Tokyo also holds onto its traditional side in places like the Imperial Palace and Asakusa neighborhood. It's one of the world's top cities when it comes to culture, the arts, fashion, games, high-tech industries, transportation, and more.

    • The Chubu Region (中部地方) is located right in the center of Japan's main island, and consists of 9 prefectures: Aichi, Fukui, Gifu, Ishikawa, Nagano, Niigata, Shizuoka, Toyama, and Yamanashi. It's primarily famous for its mountains, as the region contains both Mt. Fuji and the Japanese Alps. The ski resorts in Niigata and Nagano also draw visitors from around the world, making it a popular winter destination.

    • Nagano Prefecture's popularity starts with a wealth of historic treasures, like Matsumoto Castle, Zenkoji Temple, and Togakushi Shrine, but the highlight might just be the prefecture's natural vistas surrounded by the "Japanese Alps." Nagano's fruit is famous, and there are plenty of places to pick it fresh, and the area is full of hot springs, including Jigokudani Monkey Park―where monkeys take baths as well! Thanks to the construction of the Hokuriku shinkansen line, Nagano is easily reachable from the Tokyo area, adding it to plenty of travel itineraries. And after the 1998 Nagano Winter Olympics, ski resorts like Hakuba and Shiga Kogen are known around the world.

    • Aichi Prefecture sits in the center of the Japanese islands, and its capital city, Nagoya, is a center of politics, commerce, and culture. While Aichi is home to major industry, and is even the birthplace of Toyota cars, it's proximity to the sea and the mountains means it's also a place with beautiful natural scenery, like Saku Island, Koijigahama Beach, Mt. Horaiji. Often used a stage for major battles in Japanese history, Sengoku era commanders like Oda Nobunaga, Toyotomi Hideyoshi, and Tokugawa Ieyasu left their own footprints on Aichi, and historic buildings like Nagoya Castle, Inuyama Castle, and those in Meiji Mura are still around to tell the tale.

    • NIIGATA

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      Niigata is a prefecture on Japan's main island of Honshu, situated right on the coast of the Sea of Japan, and abundant with the gifts of nature. It's known for popular ski resorts such as Echigo-Yuzawa, Japanese national parks, and natural hot spring baths, plus local products like fresh seafood, rice, and sake. Visitors often spend time in the prefectural capital, Niigata City, or venture across the water to Sado Island.

    • SHIZUOKA

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      Shizuoka Prefecture is sandwiched between eastern and western Japan, giving the prefecture easy access to both Tokyo and Osaka. Not only is it known for beautiful natural attractions, with everything from Mount Fuji to Suruga Bay, Lake Hamanako, and Sumata Pass―Shizuoka's Izu Peninsula is known as a go-to spot for hot springs lovers, with famous onsen like Atami, Ito, Shimoda, Shuzenji, and Dogashima. Shizuoka attracts all kinds of travelers thanks to historic connections with the Tokugawa clan, the Oigawa Railway, fresh eel cuisine, Hamamatsu gyoza, and famously high-quality green tea.

    • Kansai (関西) is a region that includes Mie, Nara, Wakayama, Kyoto, Osaka, Hyogo, and Shiga Prefectures. Kansai contained Japan's ancient capital for hundreds of years, and it's making a comeback as one of the most popular parts of Japan. Kyoto's temples and shrines, Osaka Castle, and the deer of Nara are all considered must-sees. Plus, the people of Kansai are especially friendly, making it a fun place to hang out.

    • Kyoto flourished as the capital of Japan between the years 794 and 1100, becoming a center for poilitics and culture, and to this day it's a great place for close encounters with Japanese history. The cobbled streets of Gion, the atmospheric road to Kiyomizudera Temple, Kinkakuji's golden walls and countless historic attractions, even Arashiyama's Togetsukyo Bridge―Kyoto is a place of many attractions. With new charms to experience throughout the seasons, travelers can't stop themselves from returning again and again.

    • Nara Prefecture's important history reaches back to 710, a time now called the Nara era, when it was once capital of Japan. Called "Heijo-kyo" during its time as a capital, it's said that nara was once the end of the silk road, leading it to flourish as a uniquely international region and produce important cultural properties of all kinds. To make the most of each season, travelers head to Nara Park, where the Nara deer who wander freely, or climb Mount Yoshino, a famous cherry blossom spot.

    • Osaka is known for friendly (and funny) people, but its history is nothing to laugh at, playing a major part in Toyotomi Hideyoshi's 16th century unification of Japan. Thanks to long years of economic activity, it's one of Japan's biggest cities, and Osaka's popular food culture earned it the nickname "The Kitchen of the Nation." To this day Osaka is the model of western Japan, and alongside historic structures like Osaka Castle, it also has major shopping malls like Umeda's Grand Front Osaka and Tennoji's Abeno Harukas. Osaka is a place to eat, eat, eat, with local specialties like takoyaki, okonomiyaki, and kushi-katsu, and for extra fun, it's home to Universal Studios Japan.

    • CHUGOKU

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      The Chugoku Region (中国地方) consists of five prefectures: Hiroshima, Okayama, Shimane, Tottori, and Yamaguchi. In Chugoku you’ll find the sand dunes of Tottori, and Hiroshima’s atomic bomb site, plus centers of ancient history like Grand Shrine of Izumo.

    • HIROSHIMA

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      Hiroshima Prefecture has everything, from world heritage sites to beautiful nature and delicious local cuisine, and it's either an hour and a half from Tokyo by plane, or four hours by train. Itsukushima Shrine on Miyajima Island and the Atomic Bomb Dome, two Hiroshima UNESCO sites, are famous around the world, but in Japan it's also famous for food. Seafood from the Seto Inland Sea, especially oysters, Hiroshima-style okonomiyaki, and Setouchi lemons are all popular, and the natural scenery alone is worth seeing.

    • SHIKOKU

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      On the other side of the Seto Inland Sea opposite Japan’s main island, Shikoku (四国) is a region made up of four prefectures: Ehime, Kagawa, Kochi, and Tokushima. The area is famous for its udon (in Kagawa), and the beautiful Dogo Onsen hot springs (in Ehime).

    • Kagawa Prefecture is on the northern part of the island of Shikoku, facing Japan's main island and the Seto Inland Sea. It's known for being the smallest prefecture in Japan, by area, but at the same time Kagawa is called the "Udon Prefecture" thanks to its famous sanuki udon. Aside from Kotohiragu Shrine and Ritsurin Garden, the prefecture's small islands are popular, and Kagawa is full of unique destinations, like Angel Road. They say that if you lay eyes on Zenigata Sunae, a huge Kagawa sand painting, you'll never have money troubles ever again.

    • Located in the most southwestern part of Japan, Kyushu (九州) is an island of 7 prefectures: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima. The island's unique culture has been influenced by Chinese and Dutch trade, along with missionaries coming in through Nagasaki's port. Modern-day travelers love the lush natural scenery and fresh food, plus the natural hot springs found all throughout the area (thanks to volcanic activity)!

    • FUKUOKA

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      Fukuoka Prefecture has the highest population on the southern island of Kyushu, with two major cities: Fukuoka and Kitakyushu. Thanks to growing transportation networks, Fukuoka is more accessible than ever, and so are the many local attractions. On top of historical spots like Dazaifu Tenmangu Shrine, travelers shouldn't miss Fukuoka's food scene, with motsu nabe (offal hotpot), mentaiko (spicy cod roe), and famous Hakata ramen―best eaten from a food stall in the Nakasu area of Hakata. Plus, it's full of all sorts of destinations for travelers, like trendy shopping centers, and the beautiful nature of Itoshima and Yanagawa.

    • KAGOSHIMA

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      Kagoshima Prefecture played a major role in Japan's modernization as a backdrop for famous historical figures like samurais Saigo Takamori and Okubo Toshimichi, who pushed Japan out of the Edo era and into the Meiji. Because of that, Sengan-en Garden is just one of many historical destinations, and when it comes to attractions Kagoshima has plenty: the active volcano of Sakurajima, popular hot springs Ibusuki Onsen and Kirishima Onsen, World Heritage Site Yakushima Island, even what Japan calls the "island closest to heaven," Amami Oshima. Kagoshima might be found on the very southernmost tip of the southern island of Kyushu, but there's plenty to see.

    • OKINAWA

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      The island chain of Okinawa (沖縄) makes up the southernmost tip of Japan, which is why it's also the most tropical area in the country. Thanks to a history of independence and totally distinct political and cultural events, Okinawa has a unique culture, and remnants of the Ryukyu Kingdom are still visible all over the islands. Food, language, traditional dress, it's all a little different! It's also said to be the birthplace of karate.

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