Celebrate 50 years of Hello Kitty at the 2025 Hello Kitty Exhibition traveling across Japan! After wowing Tokyo with the largest Hello Kitty memorabilia collection in history, the Hello Kitty Exhibition is now traveling across Japan to bring more Sanrio fans on a nostalgic journey through five decades of the character’s evolution!

The event, fully titled “Hello Kitty Exhibition: As I Change, So Does She,” commemorates the 50th anniversary of Hello Kitty’s creation, featuring themed sections highlighting the many eras of Hello Kitty history with vintage merchandise, fashion collaborations, and rare items like the “Gotochi Kitty” regional keychain series. There are also plenty of cute Hello Kitty photo spots, and even a gallery of 30 original illustrations from contemporary artists. If you love Sanrio’s most popular mascot, you’ll love this chance to celebrate Hello Kitty’s enduring appeal and her influence on global pop culture – and we think you’ll like the gift shop full of exclusive Hello Kitty merchandise, too!

▶︎ More on Sanrio in Japan.

ハローキティ展 ―わたしが変わるとキティも変わる―