Miffy in Japan
Experienced travelers know that Japan is the place to go for the best Miffy merch, Miffy collabs, and even Miffy exhibitions! The cute bunny character may have been designed by the Dutch author Dick Bruna in 1955, but it only makes sense for Japan to host this Miffy 70th Anniversary Exhibition, opening this summer in Kobe!
Kobe Miffy Exhibition Highlights

Looking back at 70 years of Miffy and all her cute character friends, this exhibition features original sketches and illustrations from all 32 original Miffy books – a first for a Japanese Miffy exhibition! It’s a unique chance to see just how Bruna’s simple lines and inviting storytelling found fans across the world, and how the books helped children learn about surprisingly heavy topics, from diversity to death.

As a bonus for big fans of Dick Bruna himself, the exhibition will also include some non-Miffy designs created by Bruna as a young artist, as well as a video of the author reading a Miffy story aloud – screened in public for the first time in 20 years!
Exclusive Japanese Miffy Merch



Of course, no Japanese exhibition is complete without a selection of exclusive merchandise, and fans will be excited to find all the cute limited-edition Miffy goods in the exhibition gift shop. Shop the selection of 500+ original Miffy items, from cute stuffies, stickers, and keychains to practical pouches, pens, and travel accessories!
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EVENT INFORMATION
| Event Name | Miffy Exhibition in Japan (Kobe): 70 Years With Miffy |
|---|---|
| Venue | Daimaru Museum, Kobe (大丸ミュージアム〈神戸〉) |
| Access | 1 min from Kyukyoryuchi-Daimarumae Station, 3 min from Motomachi Station |
| Parking | available | 600 yen/hour |
| Address | Daimaru Kobe 9F, 40 Akashimachi, Chuo Ward, Kobe, Hyogo |
| Contact Info | https://x.com/miffy_70ten |
| Dates | Jul. 23, 2025 - Aug. 11, 2025 |
| Additional Info | |
| Hours | 10:00 - 19:00 |
| Admission Fee | adults 1,800 yen | high-schoolers 1,300 yen | children 800 yen | pre-schoolers free |
| Reservations | timed tickets required, please purchase in advance |
| Website | https://miffy70.exhibit.jp/overview.html |