Asakusa Umegen: Enjoy Traditional Japanese Sweets Cafe in a Tiny Asakusa Cafe
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Umegen offers a peaceful place to relax and enjoy traditional Japanese sweets in Asakusa, and for international visitors exploring Japan, it's all certified halal too!
CONTENTS
Asakusa Umegen
Umegen first started offering traditional Japanese sweets and snacks in Tokyo in the 30th year of Japan’s Showa era (1907), and in 1926 the confectionery put down roots in Asakusa, eventually opening up a small retail shop with a small eat-in space. Now, well over a hundred years since its establishment, Umegen still specializes in handmade treats prepared using simple recipes, focused on the flavors of high-quality Japanese ingredients! But while the menu hasn’t changed much in the past hundred years, some things have been modernized to welcome the rising wave of international visitors arriving in Asakusa. Umegen’s menu has been certified halal, so that anyone can enjoy the sweet taste of Japanese confectionery! Just steps from some of Asakusa’s most popular sightseeing spots, this cozy little cafe is the perfect place for travelers from all over the world to take a break and relax during a trip to Tokyo – especially in the midst of a busy day of sightseeing.
Menu Highlights
If you have ever tasted Japanese sweets, then it should come as no surprise that red bean is a staple of Umegen’s lineup! Japanese cuisine in general often focuses on seasonal ingredients, and Umegen gives their menu a refresh multiple times throughout the year, but a you can count on one or another red bean creation being offered whenever you might visit. The sweet bean jam is most notably featured in their popular “anko-maki,” a satisfyingly chewy pancake rolled around red bean filling – perfect with a simple creamy cup of matcha from the drink menu.
When the Japankuru team visited on the brink of autumn, however, the cafe was awash in sweet potato confections of all kinds. The seared sweet potato snacks were irresistibly sweet, candied and slightly toasty, with a unique crunch.
Add Tokyo’s Traditional Sweets to Your Asakusa Itinerary
Many of Asakusa’s best-known landmarks, like Sensoji Temple and Nakamise shopping street, are just a quick walk from Umegen – making it great whenever you’re ready to take a quick break from the hustle and bustle of the area. But it’s actually even closer to another Asakusa destination, Kappabashi Dogugai, or “Kappabashi Kitchen Town.” Originally a hub for professional chefs and restauranteurs, Kappabashi now attracts plenty of curious travelers and everyday shoppers thanks to the fantastic selection of kitchenwares: pots, pans, elegant ceramics, and some of Japan’s finest cooking knives. Umegen offers the perfect place to relax, recharge while exploring Asakusa, and it’s a convenient place to sit down and think about which of your friends and family might like a nice set of cups or some other souvenir from Kappabashi!
Asakusa Umegen (江戸昔菓子 あさくさ 梅源 甘味喫茶)
3-10-5 Nishiasakusa, Taito City, Tokyo
Hours:
Wed ~ Fri: 10:30 – 18:00
Sat ~ Sun: 10:30 – 17:00
*Last order 30 min prior to closing.
Closed Mon/Tue
Official Instagram
Umegen is just under 10 minutes on foot from Tsukuba Express Asakusa Station, or about 12~13 minutes from Tawaramachi Station or Iriya Station, on the Tokyo Metro Ginza Line and Hibiya Line respectively. If you’re already out sightseeing, it’s tucked in a side street just off of Kappabashi Dogugai, or about 10 minutes from Sensoji Temple. Check it out when you’re looking to taste traditional Japanese sweets instead of the trendy modern treats that often take over Tokyo, or when you’re just ready to take a quick break during your tour of Asakusa!
▶︎ Plan your trip to Tokyo with more things to do in Asakusa.
For more info and updates from Japan, check Japankuru for new articles, and don’t forget to follow us on X (Twitter), Instagram, and Facebook!
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KYUSHU
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Located in the most southwestern part of Japan, Kyushu (九州) is an island of 7 prefectures: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima. The island's unique culture has been influenced by Chinese and Dutch trade, along with missionaries coming in through Nagasaki's port. Modern-day travelers love the lush natural scenery and fresh food, plus the natural hot springs found all throughout the area (thanks to volcanic activity)!
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FUKUOKA
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Fukuoka Prefecture has the highest population on the southern island of Kyushu, with two major cities: Fukuoka and Kitakyushu. Thanks to growing transportation networks, Fukuoka is more accessible than ever, and so are the many local attractions. On top of historical spots like Dazaifu Tenmangu Shrine, travelers shouldn't miss Fukuoka's food scene, with motsu nabe (offal hotpot), mentaiko (spicy cod roe), and famous Hakata ramen―best eaten from a food stall in the Nakasu area of Hakata. Plus, it's full of all sorts of destinations for travelers, like trendy shopping centers, and the beautiful nature of Itoshima and Yanagawa.
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KAGOSHIMA
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Kagoshima Prefecture played a major role in Japan's modernization as a backdrop for famous historical figures like samurais Saigo Takamori and Okubo Toshimichi, who pushed Japan out of the Edo era and into the Meiji. Because of that, Sengan-en Garden is just one of many historical destinations, and when it comes to attractions Kagoshima has plenty: the active volcano of Sakurajima, popular hot springs Ibusuki Onsen and Kirishima Onsen, World Heritage Site Yakushima Island, even what Japan calls the "island closest to heaven," Amami Oshima. Kagoshima might be found on the very southernmost tip of the southern island of Kyushu, but there's plenty to see.
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OKINAWA
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The island chain of Okinawa (沖縄) makes up the southernmost tip of Japan, which is why it's also the most tropical area in the country. Thanks to a history of independence and totally distinct political and cultural events, Okinawa has a unique culture, and remnants of the Ryukyu Kingdom are still visible all over the islands. Food, language, traditional dress, it's all a little different! It's also said to be the birthplace of karate.
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