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Japanese Drugstore Recommendations | Asahi Perfect Asta Collagen Powder Premier Rich Supports Wellness & Beauty Without Changing the Flavor of Your Food or Drink!

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Start your new daily wellness routine with a revamped Japanese favorite. Asahi Perfect Asta Collagen Powder Premier Rich is new, improved, and easier to take than ever.

*The recommended serving size is 7.5g (approximately 1 ⅓ tablespoons, or 1 heaping spoonful). The quantities shown here are for illustrative purposes only.

For Your Japanese Wellness Shopping List: A New Hidden Gem

What’s on your shopping list for Japan? Souvenirs like green tea, snacks, and skincare have become popular purchases for travelers, but Japan’s high-quality supplements and wellness products are still largely unknown to foreign shoppers, despite the lively local market. Collagen, in particular, is popular for its beauty and health benefits, making it a highly sought-after ingredient and a true hidden gem in Japan. Collagen has been included in formulas for topical cosmetics for a relatively long time, but in skincare-obsessed Japan, the trend of incorporating extra collagen into drinks or meals has been skyrocketing.

The Japanese market is always on the hunt for the best and most convenient option, and in response, Asahi has recently revamped their popular powdered collagen product “Perfect Asta Collagen Powder Premier Rich.” Let’s take a look at how they’ve made it easier for anyone to try this beauty and wellness supplement, and add collagen to their daily routine.

Asahi Perfect Asta Collagen Powder Premier Rich

Left: Pre-Revamp Packaging / Right: Post-Revamp Packaging

*The recommended serving size is 7.5g (approximately 1 ⅓ tablespoons, or 1 heaping spoonful). The quantity shown here is for illustrative purposes only.

Skincare lovers sing the praises of collagen, but not everyone loves the distinct aroma of many collagen powders. The new and improved Asahi Perfect Asta Collagen Powder Premier Rich, however, claims significant improvements to the product’s smell, making it easy to add to your everyday diet. The smooth powder dissolves quickly in water or other beverages without clumping (a major strength and serious selling point), and now it can even be added to food without altering its original flavor. To try the newer version of the product, just check the packaging for a white circle below the spoon on the lower part of the pouch (see the photo above) before purchasing.

A Myriad of Great Ingredients, All in One Wellness & Beauty Powder

The Perfect Asta Collagen Powder’s star ingredient is collagen, and this product contains a whole 5,500mg of low-molecular-weight collagen and nano collagen in every 7.5g serving. However, collagen isn’t the only ingredient of note in this powder. The product includes 16 different beauty-enhancing ingredients, including vitamin C, hyaluronic acid, and probiotics, making it an easy option for general wellness and beauty care.

Add it to Recipes! Try Our Favorites to Find Out How You Like It

Now that the general taste and smell of Asahi Perfect Asta Collagen Powder Premier Rich has been reduced and improved, it’s easier than ever to add it to all kinds of drinks and food. We’ve collected some recommendations and simple recipes, so you can easily incorporate collagen into your routine however you like best, added to your own favorite drinks and dishes.

Upgrade Your Coffee Break

*The recommended serving size is 7.5g (approximately 1 ⅓ tablespoons, or 1 heaping spoonful). The quantity shown here is for illustrative purposes only.

Perhaps the easiest way to add this collagen powder to your routine is by adding it to your daily coffee, whether it’s a cup to start the day or an afternoon pick-me-up. Tip a heaping spoonful Asahi Perfect Asta Collagen Powder Premier Rich into your coffee, and you can sit back and enjoy your coffee break knowing that you’ve just taken a step towards beauty and health. The powder dissolves effortlessly into both hot coffee and iced coffee, enabling hassle-free collagen intake, whether you brew your own coffee or just pick up a cup from the closest coffee shop. The revamped version of the product doesn’t affect your coffee’s aroma or flavor, either. If you’ve ever tried a collagen powder before, and found yourself put off by the distinct flavor, it’s worth giving this new edition a try. You might just find a new way to upgrade your daily coffee, and take care of your body at the same time.

If you’re not a coffee drinker, the lack of distinct flavor means the Asahi Perfect Asta Collagen Powder Premier Rich powder goes well with other drinks too. Add it in with the milk when you make a cup of tea, or whisk it into your matcha. On cold days, you can even add a spoonful to a cup of hot cocoa!

Take Care of Your Body as You Quench Your Thirst

*The recommended serving size is 7.5g (approximately 1 ⅓ tablespoons, or 1 heaping spoonful). The quantity shown here is for illustrative purposes only.

Looking for something more refreshing? Mix a serving of Asahi Perfect Asta Collagen Powder Premier Rich into your morning OJ or a glass of milk (dairy or nut, your choice) to start the day by prioritizing your body. You can also try throwing it into the blender with the rest of your smoothie ingredients, or adding it to your favorite sports drink before your workout. This versatile powder goes with just about anything, so it’s easy to find a way to take care of your body and work towards better skin with a quick addition to your routine.

Load Your Diet with Ingredients That Promote Beauty and Health!

*The recommended serving size is 7.5g (approximately 1 ⅓ tablespoons, or 1 heaping spoonful). The quantity shown here is for illustrative purposes only.

Since Asahi Perfect Asta Collagen Powder Premier Rich has virtually no taste or aroma, and it dissolves in seconds, you don’t have to search for hot liquids with strong flavors – it works in your favorite foods, too. You can start by adding it to breakfast options like yogurt, cereal, or oatmeal. If you tend to skip breakfast, you can add the powder to a cup of soup, or even a pasta sauce. Just find a dish that works for you!

Bonus: A Special Recipe From the Japankuru Team

*The recommended serving size is 7.5g (approximately 1 ⅓ tablespoons, or 1 heaping spoonful). The quantity shown here is for illustrative purposes only.

Want to share your new healthy habit on social media? Or perhaps you just want to spoil yourself with something that tastes good, looks great, and supports your health goals too? Well, our last recommendation is an easy mocktail recipe that turns Asahi Perfect Asta Collagen Powder Premier Rich and a few simple ingredients into something special. (You can get these mocktail ingredients at any Japanese convenience store, so try it while you’re traveling in Japan!)

It’s a simple three-step recipe! First, layer chunks of fruit jelly on the bottom of a glass. Next, slowly pour in a chilled bottle of ramune (or your favorite soda), filling the glass about ⅔ ~ ¾ of the way. Finally, sprinkle one serving of collagen powder on top, and voilà! You’ve got a stunning collagen mocktail, with a fun frothy effect from the powder mixing with the carbonation on top. (For visual effect, don’t stir the powder in right away! But make sure you do stir it in before drinking.) You can even serve it to guests for a fun, impressive surprise!

Note: Be careful when adding the powder to carbonated beverages, as they can easily foam up and overflow the cup.

Important Notes Before Consumption

Recommended Serving Size and Frequency

It’s easy to imagine adding Asahi Perfect Asta Collagen Powder Premier Rich to just about everything, but before you take any of it at all, it’s important to understand how much you should be taking, and how often. Check the guidelines below before you start adding the collagen powder to your diet.

Serving Size:
7.5 g (approximately 1 ⅓ tablespoons, or 1 heaping spoonful)

Recommended Daily Intake:
1~2 servings per day
*After mixing the product into your preferred food or beverage, please consume it promptly after the powder has dissolved for the optimal experience.

Allergy Information and Precautions

This product contains gelatin (from pork) and ingredients derived from shrimp and crab. Those with allergies to these ingredients should avoid consuming this collagen powder. Likewise, pregnant or breastfeeding individuals, as well as young children, should refrain from using this product. If necessary, please consult a healthcare professional before using the product.

*Find more detailed ingredients and other information regarding the product on the official webpage.

Where to Buy Your Japanese Collagen Powder

During your trip to Japan, Asahi Perfect Asta Collagen Powder Premier Rich can easily be found at local shops, especially drugstores. It’s generally available in two sizes, a 30-day supply (228g) and a 50-day supply (378g). The 30-day package is perfect for beginners trying collagen powder for the first time, as it offers a month’s supply to test out. If you’re set on making Asahi Perfect Asta Collagen Powder Premier Rich a daily habit, or you’re already restocking, the larger 50-day option is especially convenient.

Whether you’ve been looking for a way to add collagen to your routine, or you just want to try out some new Japanese products from the drugstore, this one’s a true hidden gem!

Start Your New Beauty & Wellness Routine Today!

*The recommended serving size is 7.5g (approximately 1 ⅓ tablespoons, or 1 heaping spoonful). The quantity shown here is for illustrative purposes only.

With the goal of creating a collagen powder that’s easy to make a habit of, Asahi has made it simpler than ever to take Asahi Perfect Asta Collagen Powder Premier Rich every day. Add it to your morning coffee, your yogurt, or whatever you feel like at the moment, and take a dose every day to promote beauty and health as part of your daily routine!

Find more details on the Asahi Perfect Asta Collagen Powder Premier Rich here.

For more info and updates from Japan, check Japankuru for new articles, and don’t forget to follow us on X (Twitter), Instagram, and Facebook!

Follow us @Japankuru on Facebook, Instagram, and Twitter!

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A Tokyo Winter Must-See: Tokyo Mega Illumination

Event Period: November 2, 2024 ~ January 12, 2025
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      Hokkaido (北海道) is the northernmost of the four main islands that make up Japan. The area is famous for Sapporo Beer, plus brewing and distilling in general, along with fantastic snow festivals and breathtaking national parks. Foodies should look for Hokkaido's famous potatoes, cantaloupe, dairy products, soup curry, and miso ramen!

    • Niki, in south-west Hokkaido, is about 30 minutes from Otaru. The small town is rich with natural resources, fresh water, and clean air, making it a thriving center for fruit farms. Cherries, tomatoes, and grapes are all cultivated in the area, and thanks to a growing local wine industry, it's quickly becoming a food and wine hotspot. Together with the neighboring town of Yoichi, it's a noted area for wine tourism.

    • Niseko is about two hours from New Chitose Airport, in the western part of Hokkaido. It's one of Japan's most noted winter resort areas, and a frequent destination for international visitors. That's all because of the super high-quality powder snow, which wins the hearts of beginners and experts alike, bringing them back for repeat visits. That's not all, though, it's also a great place to enjoy Hokkaido's culinary scene and some beautiful onsen (hot springs).

    • Otaru is in western Hokkaido, about 30 minutes from Sapporo Station. The city thrived around its busy harbor in the 19th and 20th centuries thanks to active trade and fishing, and the buildings remaining from that period are still popular attractions, centered around Otaru Canal. With its history as a center of fishing, it's no surprise that the area's fresh sushi is a must-try. Otaru has over 100 sushi shops, quite a few of which are lined up on Sushiya Dori (Sushi Street).

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      Sapporo, in the south-western part of Hokkaido, is the prefecture's political and economic capital. The local New Chitose Airport see arrivals from major cities like Tokyo and Osaka, alongside international flights. Every February, the Sapporo Snow Festival is held in Odori Park―one of the biggest events in Hokkaido. It's also a hotspot for great food, known as a culinary treasure chest, and Sapporo is a destination for ramen, grilled mutton, soup curry, and of course Hokkaido's beloved seafood.

    • Consisting of six prefectures, the Tohoku Region (東北地方) is up in the northeastern part of Japan's main island. It's the source of plenty of the nation's agriculture (which means great food), and packed with beautiful scenery. Explore the region's stunning mountains, lakes, and hot springs!

    • Akita Prefecture is on the Sea of Japan, in the northern reaches of Japan's northern Tohoku region. Akita has more officially registered important intangible culture assets than anywhere else in Japan, and to this day visitors can experience traditional culture throughout the prefecture, from the Oga Peninsula's Namahage (registered with UNESCO as a part of Japan's intangible cultural heritage), to the Tohoku top 3 Kanto Festival. Mysterious little spots like the Oyu Stone Circle Site and Ryu no Atama (Dragon's Head) are also worth a visit!

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      Fukushima Prefecture sits at the southern tip of Japan's northern Tohoku region, and is divided into three parts with their own different charms: the Coastal Area (Hama-dori), the Central Area (Naka-dori), and the Aizu Area. There's Aizu-Wakamatsu with its Edo-era history and medieval castles, Oze National Park, Kitakata ramen, and Bandai Ski Resort (with its famous powder snow). Fukushima is a beautiful place to enjoy the vivid colors and sightseeing of Japan's beloved four seasons.

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      Yamagata Prefecture is up against the Sea of Japan, in the southern part of the Tohoku region, and it's especially popular in winter, when travelers soak in the onsen (hot springs) and ski down snowy slopes. International skiiers are especially fond of Zao Onsen Ski Resort and Gassan Ski Resort, and in recent years visitors have been drawn to the area to see the mystical sight of local frost-covered trees. Some destinations are popular regardless of the season, like Risshakuji Temple, AKA Yamadera, Ginzan Onsen's nostalgic old-fashioned streets, and Zao's Okama Lake, all great for taking pictures. Yamagata is also the place to try Yonezawa beef, one of the top 3 varieties of wagyu beef.

    • Japan's most densely populated area, the Kanto Region (関東地方) includes 7 prefectures: Gunma, Tochigi, Ibaraki, Saitama, Tokyo, Chiba, and Kanagawa, which means it also contains the Tokyo Metropolitan Area. In modern-day Japan, Kanto is the cultural, political, and economic heartland of the country, and each prefecture offers something a little different from its neighbors.

    • Gunma Prefecture is easily accessible from Tokyo, and in addition to the area's popular natural attractions like Oze Marshland and Fukiware Falls, Gunma also has a number of popular hot springs (Kusatsu, Ikaho, Minakami, Shima)―it's even called an Onsen Kingdom. The prefecture is popular with history buffs and train lovers, thanks to spots like world heritage site Tomioka Silk Mill, the historic Megane-bashi Bridge, and the Watarase Keikoku Sightseeing Railway.

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      Tochigi Prefecture's capital is Utsunomiya, known for famous gyoza, and just an hour from Tokyo. The prefecture is full of nature-related sightseeing opportunities year-round, from the blooming of spring flowers to color fall foliage. Tochigi also has plenty of extremely well-known sightseeing destinations, like World Heritage Site Nikko Toshogu Shrine, Lake Chuzenji, and Ashikaga Flower Park―famous for expansive wisteria trellises. In recent years the mountain resort town of Nasu has also become a popular excursion, thanks in part to the local imperial villa. Tochigi is a beautiful place to enjoy the world around you.

    • Tokyo (東京) is Japan's busy capital, and the most populous metropolitan area in the world. While the city as a whole is quite modern, crowded with skyscrapers and bustling crowds, Tokyo also holds onto its traditional side in places like the Imperial Palace and Asakusa neighborhood. It's one of the world's top cities when it comes to culture, the arts, fashion, games, high-tech industries, transportation, and more.

    • The Chubu Region (中部地方) is located right in the center of Japan's main island, and consists of 9 prefectures: Aichi, Fukui, Gifu, Ishikawa, Nagano, Niigata, Shizuoka, Toyama, and Yamanashi. It's primarily famous for its mountains, as the region contains both Mt. Fuji and the Japanese Alps. The ski resorts in Niigata and Nagano also draw visitors from around the world, making it a popular winter destination.

    • Nagano Prefecture's popularity starts with a wealth of historic treasures, like Matsumoto Castle, Zenkoji Temple, and Togakushi Shrine, but the highlight might just be the prefecture's natural vistas surrounded by the "Japanese Alps." Nagano's fruit is famous, and there are plenty of places to pick it fresh, and the area is full of hot springs, including Jigokudani Monkey Park―where monkeys take baths as well! Thanks to the construction of the Hokuriku shinkansen line, Nagano is easily reachable from the Tokyo area, adding it to plenty of travel itineraries. And after the 1998 Nagano Winter Olympics, ski resorts like Hakuba and Shiga Kogen are known around the world.

    • Aichi Prefecture sits in the center of the Japanese islands, and its capital city, Nagoya, is a center of politics, commerce, and culture. While Aichi is home to major industry, and is even the birthplace of Toyota cars, it's proximity to the sea and the mountains means it's also a place with beautiful natural scenery, like Saku Island, Koijigahama Beach, Mt. Horaiji. Often used a stage for major battles in Japanese history, Sengoku era commanders like Oda Nobunaga, Toyotomi Hideyoshi, and Tokugawa Ieyasu left their own footprints on Aichi, and historic buildings like Nagoya Castle, Inuyama Castle, and those in Meiji Mura are still around to tell the tale.

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      Niigata is a prefecture on Japan's main island of Honshu, situated right on the coast of the Sea of Japan, and abundant with the gifts of nature. It's known for popular ski resorts such as Echigo-Yuzawa, Japanese national parks, and natural hot spring baths, plus local products like fresh seafood, rice, and sake. Visitors often spend time in the prefectural capital, Niigata City, or venture across the water to Sado Island.

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      Shizuoka Prefecture is sandwiched between eastern and western Japan, giving the prefecture easy access to both Tokyo and Osaka. Not only is it known for beautiful natural attractions, with everything from Mount Fuji to Suruga Bay, Lake Hamanako, and Sumata Pass―Shizuoka's Izu Peninsula is known as a go-to spot for hot springs lovers, with famous onsen like Atami, Ito, Shimoda, Shuzenji, and Dogashima. Shizuoka attracts all kinds of travelers thanks to historic connections with the Tokugawa clan, the Oigawa Railway, fresh eel cuisine, Hamamatsu gyoza, and famously high-quality green tea.

    • Kansai (関西) is a region that includes Mie, Nara, Wakayama, Kyoto, Osaka, Hyogo, and Shiga Prefectures. Kansai contained Japan's ancient capital for hundreds of years, and it's making a comeback as one of the most popular parts of Japan. Kyoto's temples and shrines, Osaka Castle, and the deer of Nara are all considered must-sees. Plus, the people of Kansai are especially friendly, making it a fun place to hang out.

    • Kyoto flourished as the capital of Japan between the years 794 and 1100, becoming a center for poilitics and culture, and to this day it's a great place for close encounters with Japanese history. The cobbled streets of Gion, the atmospheric road to Kiyomizudera Temple, Kinkakuji's golden walls and countless historic attractions, even Arashiyama's Togetsukyo Bridge―Kyoto is a place of many attractions. With new charms to experience throughout the seasons, travelers can't stop themselves from returning again and again.

    • Nara Prefecture's important history reaches back to 710, a time now called the Nara era, when it was once capital of Japan. Called "Heijo-kyo" during its time as a capital, it's said that nara was once the end of the silk road, leading it to flourish as a uniquely international region and produce important cultural properties of all kinds. To make the most of each season, travelers head to Nara Park, where the Nara deer who wander freely, or climb Mount Yoshino, a famous cherry blossom spot.

    • Osaka is known for friendly (and funny) people, but its history is nothing to laugh at, playing a major part in Toyotomi Hideyoshi's 16th century unification of Japan. Thanks to long years of economic activity, it's one of Japan's biggest cities, and Osaka's popular food culture earned it the nickname "The Kitchen of the Nation." To this day Osaka is the model of western Japan, and alongside historic structures like Osaka Castle, it also has major shopping malls like Umeda's Grand Front Osaka and Tennoji's Abeno Harukas. Osaka is a place to eat, eat, eat, with local specialties like takoyaki, okonomiyaki, and kushi-katsu, and for extra fun, it's home to Universal Studios Japan.

    • CHUGOKU

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      The Chugoku Region (中国地方) consists of five prefectures: Hiroshima, Okayama, Shimane, Tottori, and Yamaguchi. In Chugoku you’ll find the sand dunes of Tottori, and Hiroshima’s atomic bomb site, plus centers of ancient history like Grand Shrine of Izumo.

    • HIROSHIMA

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      Hiroshima Prefecture has everything, from world heritage sites to beautiful nature and delicious local cuisine, and it's either an hour and a half from Tokyo by plane, or four hours by train. Itsukushima Shrine on Miyajima Island and the Atomic Bomb Dome, two Hiroshima UNESCO sites, are famous around the world, but in Japan it's also famous for food. Seafood from the Seto Inland Sea, especially oysters, Hiroshima-style okonomiyaki, and Setouchi lemons are all popular, and the natural scenery alone is worth seeing.

    • SHIKOKU

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      On the other side of the Seto Inland Sea opposite Japan’s main island, Shikoku (四国) is a region made up of four prefectures: Ehime, Kagawa, Kochi, and Tokushima. The area is famous for its udon (in Kagawa), and the beautiful Dogo Onsen hot springs (in Ehime).

    • Kagawa Prefecture is on the northern part of the island of Shikoku, facing Japan's main island and the Seto Inland Sea. It's known for being the smallest prefecture in Japan, by area, but at the same time Kagawa is called the "Udon Prefecture" thanks to its famous sanuki udon. Aside from Kotohiragu Shrine and Ritsurin Garden, the prefecture's small islands are popular, and Kagawa is full of unique destinations, like Angel Road. They say that if you lay eyes on Zenigata Sunae, a huge Kagawa sand painting, you'll never have money troubles ever again.

    • Located in the most southwestern part of Japan, Kyushu (九州) is an island of 7 prefectures: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima. The island's unique culture has been influenced by Chinese and Dutch trade, along with missionaries coming in through Nagasaki's port. Modern-day travelers love the lush natural scenery and fresh food, plus the natural hot springs found all throughout the area (thanks to volcanic activity)!

    • FUKUOKA

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      Fukuoka Prefecture has the highest population on the southern island of Kyushu, with two major cities: Fukuoka and Kitakyushu. Thanks to growing transportation networks, Fukuoka is more accessible than ever, and so are the many local attractions. On top of historical spots like Dazaifu Tenmangu Shrine, travelers shouldn't miss Fukuoka's food scene, with motsu nabe (offal hotpot), mentaiko (spicy cod roe), and famous Hakata ramen―best eaten from a food stall in the Nakasu area of Hakata. Plus, it's full of all sorts of destinations for travelers, like trendy shopping centers, and the beautiful nature of Itoshima and Yanagawa.

    • KAGOSHIMA

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      Kagoshima Prefecture played a major role in Japan's modernization as a backdrop for famous historical figures like samurais Saigo Takamori and Okubo Toshimichi, who pushed Japan out of the Edo era and into the Meiji. Because of that, Sengan-en Garden is just one of many historical destinations, and when it comes to attractions Kagoshima has plenty: the active volcano of Sakurajima, popular hot springs Ibusuki Onsen and Kirishima Onsen, World Heritage Site Yakushima Island, even what Japan calls the "island closest to heaven," Amami Oshima. Kagoshima might be found on the very southernmost tip of the southern island of Kyushu, but there's plenty to see.

    • OKINAWA

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      The island chain of Okinawa (沖縄) makes up the southernmost tip of Japan, which is why it's also the most tropical area in the country. Thanks to a history of independence and totally distinct political and cultural events, Okinawa has a unique culture, and remnants of the Ryukyu Kingdom are still visible all over the islands. Food, language, traditional dress, it's all a little different! It's also said to be the birthplace of karate.

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