Japanese Makeup by Undertone: Warm & Cool-Toned Favorites From CANMAKE

When it comes to Japanese makeup brands, CANMAKE is a darling of the Japanese drugstore beauty and cosmetics market. The brand truly offers the “makeup of the people,” with a focus on reliable quality and local Japanese trends, but also affordable prices and cute, girly package design that make it easy to reach for when makeup shopping. Especially beloved for its signature use of pigment to provide bright, clear skin, CANMAKE offers products to suit a wide range of skin undertones, making it easy to find the right items to suit both warm tones and cool tones. This winter, we’re honing in on a selection of popular products that highlight the freshness of warm-toned skin and the clarity of cool-toned skin, each item made to bring out the best in your skin, whatever the tone. The product list also includes limited-edition cosmetics available only in Japan, so stay tuned to see what special finds you can score during your Japan trip!

Soft Peach Makeup for Warm Skin Tones 🍑

A Flawless Base for Warm Tone Skin With Marshmallow-Soft Powder

The first step for your warm-toned Japanese makeup look is a fluffy powder base, and the Marshmallow Finish Powder ~Abloom~ [01] Dearest Bouquet is perfect for warmer skin tones. The multi-toned powder enhances the natural brightness of warm skin tones for a healthy glow, and the smooth clump-free texture creates a natural brightening effect when applied with a puff or a brush.

^{_{Left: Marshmallow Finish Powder ~Abloom~ (Normal Packaging)
Right: Marshmallow Finish Powder ~Abloom~ [01] Dearest Bouquet (Limited-Edition Quilted Design, shade [01] only)}}

What makes this powder special is the unique blend of five colors in one, with yellow, pink, green, purple, and white pigments offering what feels like custom color correction for different skin concerns. The yellow brightens dull under-eyes, the green reduces redness around the nose, the pink adds a healthy glow, while the purple and white provide a gentle brightening effect, maximizing the radiance of warm skin tones.
The powder is also resistant to sweat and sebum, keeping skin fresh for hours, and making it comfortable for everyday use throughout the year. This season, CANMAKE is also releasing their popular powder in limited-edition packaging with a cute quilted design, so now’s the perfect time to get your hands on it – especially if you’re on the hunt for a reliable powder base in Japan.

Warm-Toned Eyes, From Eye Shadow to Mascara

Next, it’s time to focus on the eyes, with a handful of eye makeup recommendations from CANMAKE designed to harmonize with warm-tone skin for a naturally radiant, sophisticated look.

^{_{Juicy Pure Eyes [12] Chai Tea Rose, Plumpuku Coordinate Eyes [04] Ichigo Plumpuku, Styling Edge Eyebrow [03] Rosy Brown, Creamy Touch Liner [14] Strawberry Cupid, Curl Sniper Mascara [02] Natural Brown}}

Start with the Juicy Pure Eyes palette in [12] Chai Tea Rose, and use the pink-beige tones and subtle shimmer to create a subtle eye look that adds a little sparkle without going overboard. The pigment sticks to the skin to enhance the warmth of skin and create a more dynamic look.
If you’re into the cute aegyo-sal undereye look that beauty gurus around Asia love so much, Plumpuku Coordinate Eyes in the shade [04] Ichigo Plumpuku* gives your eyes an extra touch of strawberry-coral to adds vitality, with four different shades to help you accomplish the aegyo-sal shading, volume, and shimmer with just one palette. The strawberry-themed limited edition shade, with its cute strawberry packaging, is especially hard to resist! 🍓

These days brows are the cornerstone of any makeup routine, so help them shine with the Styling Edge Eyebrow in [03] Rosy Brown. The pencil makes it easy to apply fine lines without it all becoming a blurred mess, and the brown shade uses subtle red undertones to give a lovely soft impression on warm tones. For eyeliner, go for the Creamy Touch Liner in [14] Ichigo Cupid*. This ultra-slim 1.5mm gel liner easily fills in the gaps between your lashes, and once dry, the color stays rich and pigmented for hours. This particular soft pink hue also works to naturally enhance the lower lash line, adding a lovely little touch to a simple eye makeup look.
The finishing touch here is CANMAKE’s Curl Sniper Mascara in [02] Natural Brown, which uses an ultra-slim brush to curl lashes neatly from the roots, and a soft brown shade that naturally suits warm skin to complete a defined yet natural look.

^{*Plumpuku Coordinate Eyes [04] Ichigo Plumpuku and Creamy Touch Liner [14] Strawberry Cupid are limited edition, only available while supplies last.}

Radiant Cheeks to Light up the Look

^{_{Glow Fleur Cheeks (Blend Type) [B01] Cotton Coral}}

With four different shades in a combination of shimmery and matte formulas, the Glow Fleur Cheeks (Blend Type) blush in [B01] Cotton Coral gives a subtle flush with its apricot-orange pigment and adds a hint of luminosity with pearlescent beige sections, creating glowing skin without the need for a separate highlighter. The smooth and silky powder formula adheres smoothly without getting patchy, and thanks to the little built-in brush, touch-ups are easy anytime – just toss it in your makeup pouch when you’re on the go!

Add a Juicy Shine
With the Ultimate Warm Tone Lip

Ready to add the finishing touches to this simple Japanese makeup routine? Of course this look wouldn’t be complete without a touch of color on the lips, and CANMAKE’s Luster Veil Rouge in [03] Guava Shake adds a dewy shine in a vibrant coral color tone, for a juicy look without an extra layer of lip gloss – like you just bit into a fresh peach!

_{^{Luster Veil Rouge [03] Guava Shake}}

This lip product combines moisture with long-lasting performance, resulting in a lightweight texture and a glossy tone that stays vivid and smudge-free for hours on end.
As a bright, classic coral, this particular shade is a versatile option for warmer skin tones, instantly adding vibrancy to the whole look with just a light swipe. Grab a tube of the Luster Veil Rouge in [03] Guava Shake to keep on hand as a foolproof daily lip for warm tones.

Fresh Watermelon Makeup for Cool Skin Tones 🍉

Base Makeup to Maximize Cool-Toned Clarity

For all the cool-toned “summers” who know that clear, luminous skin is the key to flattering makeup, we recommend picking up the Illuminating Finish Powder ~Abloom~ in the shade [01] Hydrangea Garden. Give it a try to see how the subtle shimmer instantly adds a fresh glow to your whole look!

^{_{Left: Illuminating Finish Powder ~Abloom~ (Normal Packaging)
Right: Illuminating Finish Powder ~Abloom~ [01] Hydrangea Garden (Limited-Edition Quilted Design)}}

Using five distinct pigments, this base powder is designed to give life to dull skin and hide uneven tones, and the lavender tint of the Hydrangea Garden shade is especially effective at adding brightness and maximizing the unique clarity of cool skin tones. Add a light sweep across the center of your face to give a subtle contouring effect for extra radiance!
Lightweight yet long-lasting, the formula stands up to sweat, water, and oils, so it’s a great solution for mid-day touchups when your makeup is getting dull or starting to break down. Plus, the dainty pattern of the limited-edition quilted packaging adds a little extra joy every time you use it.

Demure Looks With CANMAKE’s Cool Tone Eye Makeup Lineup

One of the things that has won CANMAKE so many fans is its many translucent products that offer brightness and flexible buildability, for a unique luminous depth. Check out a few of the more popular eye makeup products that take advantage of that transparent pigmentation to really amplify the refreshing beauty of cool-toned skin.

^{_{Silky Souffle Eyes [06] Topaz Pink, Plumpuku Coordinate Eyes Neo [N02] TUTU Plumpuku, Styling Edge Eyebrow [02] Ash Brown, Creamy Touch Liner [12] Strawberry Storm, Curl Sniper Mascara [01] Black}}

The Silky Souffle Eyes palette offers a silky shine with the kind of light, fluffy skin-feel you might expect from such a unique product name, and the [06] Topaz Pink palette offers a four-shade selection of “pink-brown,” lavender, purple, and true brown to blend beautifully with cool “summer” skin. Each shade is packed with the sheer, transparent shimmer that Japanese makeup is so famous for, with a formula made to stick around and add an extra sparkle to your eyes all day long.
To add a youthful aegyo-sal undereye, Plumpuku Coordinate Eyes Neo in [N02] TUTU Plumpuku uses a selection of pale pink tones for an extra touch of dimension.

Next, the Styling Edge Eyebrow returns in the shade [02] Ash Brown, so you can easily add pigment and create a neat shape with its signature ultra-slim but stable tip, just 0.8mm at the end. Pair those brows with the 1.5mm gel tip of the Creamy Touch Liner in the limited-edition color [12] Strawberry Storm (grey with a touch of strawberry-pink), and you can put together a look that maximizes the brilliance of cool skin tones without going overboard. If you’re new to using colorful eyeliner, this Creamy Touch Liner is a great place to start! You can finish the eyes with a swipe of Curl Sniper Mascara in [01] Black, and take advantage of the ultra-fine brush to grabs every lash from the roots and get that perfect curl. This crisp black shade adds depth and clarity, bringing together a clean, defined eye look perfect for anyone whose color analysis ca

Bright, Versatile, Cool-Toned Blush

Fresh and cool, like the juicy flesh of a watermelon, this pink blush adds a bright and natural flush to cool skin tones, with sheer, transparent pigmentation that seems to melt into the skin for a natural glow.

^{_{Powder Cheeks [P01] Powerful Pink}}

Applied lightly, CANMAKE’s Powder Cheeks in [P01] Powerful Pink creates the softest hint of blood rushing to the cheeks, but when layered, it delivers a lively pop of color. If you’ve been having trouble finding the perfect pigmented blush lately, you might fall in love with this one, which comes pressed into a delightful heart design like a compact straight out of a shoujo manga!

Finish the Lips with a Chic Cool Pink

Bring the whole look together with our final cool tone recommendation – the same Luster Veil Rouge, this time in [01] Lychee Peche. The dewy finish of this moisturizing lipstick gives the look of a light, transparent gloss layer, and the cool-toned pink shade is the perfect final touch on cool skin tones – easy to apply, for an effortless finish.

_{^{Luster Veil Rouge [01] Lychee Peche}}

Best of all, the formula can be layered for a deeper tone without any muddy, patchy spots. Plus, the glossy pigment is not only moisturizing, but one application stays on your lips for hours. It’s a great option for those who have issues with getting their lipstick to look as good later in the day as it did on the first application.

You Won’t Want to Miss CANMAKE’s Fall Cosmetics Lineup

From soft white peach makeup designed to make warm skin tones glow, to a fresh watermelon look that makes cool skin tones more luminous than ever, CANMAKE’s 2025 lineup has a practical (and cute) selection of cosmetics tailored to a range of undertones. And this season, the selection not only includes a variety of affordable, high-quality products that will give you the best bang for your buck – there are also limited-edition seasonal designs available exclusively in Japan. Don’t forget to set aside a moment to browse the makeup aisles at your nearest drugstore during your trip to Japan, so you have plenty of time to decide which CANMAKE options you’ll want to add to your makeup pouch!

▶︎ Like what you see? Check out our other articles highlighting some of our favorite Japanese makeup products, including a J-beauty and K-beauty comparison, summer vacation vibes and back to school looks, and other recommendations from CANMAKE.

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