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Try Secondhand Shopping in Kyoto at 3 Must-See BOOKOFFs! Discover Unique Anime Merch, Rare Pokémon Cards, and Pre-Owned Designer Goods in Japan

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What else is there to do in Kyoto? It's not just temples! Check out these 3 different BOOKOFF stores in Kyoto to see why secondhand shopping in Japan is so lifechanging. Anime figures, manga, game merchandise, secondhand luxury goods, and unique souvenirs... each store has a distinct selection!

Secondhand Souvenir Shopping in Kyoto

นักท่องเที่ยวโพสต์ท่าถ่ายรูปที่วัดคิโยมิสึเดระ(วัดน้ำใส)

Perhaps the most beloved sightseeing destination in Japan, Kyoto is known for its temples, shrines, historic streets, and matcha. But this time, instead of following the usual routes, the Japankuru team decided to take a little detour and try something new in Kyoto. We decided to go on a secondhand treasure hunt.

Kyoto is home to several BOOKOFFs, one of Japan’s most popular secondhand chains. Don’t let the name fool you, this is no simple used book store! In addition to books, many of their locations carry a wide range of items including media like manga, CDs, and video games, but also rare trading cards, anime merch, clothing, and designer goods, all at affordable prices. Japan is strict about used items, so each product is carefully inspected according to strict standards. Foreign visitors tend to be thoroughly impressed with how dependable the system is, and how pristine the products are, often found in excellent condition.

Check out three of our favorite BOOKOFF locations in Kyoto, what makes each one stand out, and how you might want to add it to your Kyoto itinerary! If you’re planning a trip to Kyoto, and you want to do some secondhand souvenir shopping while you’re in Japan, you can use this guide as a reference!

BOOKOFF Kyoto Sanjo Station Building Store

Heian Shrine / Kamo River

The area around Sanjo Station, in the heart of Kyoto, is a popular destination for sightseeing and aimless city strolls, thanks in part to the picturesque Kamo River flowing nearby. It’s not far from famous Kyoto attractions like Heian Shrine, but it still offers visitors an opportunity to enjoy Kyoto’s signature sense of tranquility within sight of the city’s lively atmosphere.

ด้านนอกของร้าน BOOKOFF สาขาอาคารสถานีรถไฟซันโจ เกียวโต

One out of the cluster of shops gathered around the Sanjo Station area is BOOKOFF Kyoto Sanjo Station Building Store, conveniently situated for a quick stop amidst your busy sightseeing schedule. It’s a great place to casually browse for secondhand treasures, and an excellent introduction for first-time BOOKOFF visitors.

Highlight ① A Treasure Hunt for Rare Finds

เกม Nintendo Switch วางขายในร้าน BOOK OFF สาขาอาคารสถานีรถไฟซันโจ เกียวโต

The store spans three levels, but starting from the bottom, the first floor is a paradise for anime fans, gamers, and collectors. From retro video games to rare and vintage merch and media, the kind difficult to find in ordinary stores, there’s an impressive selection waiting to be discovered.

One section that visiting travelers should definitely check out is the Souvenir Corner, which includes fun choices like a wide range of rare Pokémon cards, sure to catch the attention of any trading card enthusiast. You might even come across that elusive card you’ve been searching for, so take your time and enjoy the hunt.

Highlight ② Classic Records and Popular Manga

Up on the second floor, the first thing you’re likely to notice is the collection of records and cassette tapes spanning various eras. There’s a little something for everyone, and you might even rediscover an album you thought you’d never encounter again.

Beyond the music selection, the floor also features a substantial manga section, with all the recent smash hits, old cult favorites, and everything in between. Scan the shelves and you’ll come across popular series like Oshi no Ko, The Apothecary Diaries, and Tokyo Ghoul, among many others.

Highlight ③ Discover Japanese Culture Through Art Books

Compared to the lower floors, the third floor is a little calmer, and the shelves are entirely dedicated to books. If you need a breather, you can really take your time up here. While most of the books are in Japanese, BOOKOFF maintains an excellent selection of art books and photography collections, so even if you can’t read a word of Japanese, you’ll find plenty of visually stunning volumes to enjoy. These books offer a glimpse into Japanese aesthetics, design, and artistic sensibilities, so they make cool souvenirs, ready to serve as sources of inspiration—memorable keepsakes from your trip.

While wandering around the store, Japankuru’s Thai editor happened to come across a classic art book with such a beautiful cover design that she couldn’t resist picking it up. None of us had planned on browsing the art books at all, but she clearly found herself completely absorbed, turning page after page. These unexpected discoveries are one of the greatest pleasures of exploring BOOKOFF stores!

BOOK OFF Kyoto Sanjo Station Building Store
117 Ohashicho, Higashiyama-ku, Kyoto
Hours: 10:00 – 23:00
Access: approx. 1 min from Sanjo Station (immediately outside Exit 9).

BOOKOFF PLUS Kawaramachi OPA Store

ด้านหน้าทางเข้า BOOKOFF PLUS สาขา Kawaramachi OPA

Next stop: Kawaramachi, one of Kyoto’s liveliest shopping districts. Located in the busiest part of the city (and an easy walk from Sanjo), Kawaramachi is a bustling neighborhood filled with shops, restaurants, and cafes, with a main street located just a few minutes on foot from the picturesque Pontocho Alley and Gion, the haunt of many maiko (geisha).

On the 8th floor of the Kawaramachi OPA malls, right in the center of this vibrant district, you’ll find the BOOKOFF PLUS Kawaramachi OPA Store. Since it’s right in the middle of things, it’s easy to squeeze a quick visit to the store into even the busiest sightseeing schedule, and you never know what hidden treasures you might come across.

Highlight ① What Makes BOOKOFF PLUS Special

โซนเสื้ออนิเมะของ BOOKOFF PLUS สาขา Kawaramachi OPA

One of the defining features of this store is that it’s not just a standard BOOKOFF, but a BOOKOFF PLUS, which is larger and stocked with much more than just your average used book store.

BOOKOFF PLUS stores, like this one, feature a dedicated fashion section. Travelers are often drawn first to the t-shirts featuring anime characters and other fun Japanese franchises, but the shop also deals in a wide variety of versatile casual clothing, so you can browse through Japanese fashion trends as well. There’s even a section dedicated to pre-owned designer fashion items, which BOOKOFF fans will tell you, often includes some pretty unique items.

Highlight ② Anime Figure Shopping (Both Boxed and Unboxed)

While the Japankuru team was especially excited about the clothing, the first thing that will catches your eye when you enter the store is undoubtedly the selection of anime figures and other cool character models. Nearly half of the store is taken up by the figures, packed onto shelves lining the store.

The selection includes figures from popular anime series and video game franchises, as well as Gunpla kits, the popular Gundam plastic models.

One particularly nice feature of this store is that figures are separated into two categories, figures sold “with box,” and those “without box.” Whether you’re looking for the best possible bargain you can display on your bookshelf at home, or you’re a serious collector who cares deeply about the condition of the packaging, the layout makes it easy to find exactly what you’re looking for.

Highlight ③: Pokémon Cards, Anime Goods, and K-Pop Merchandise, All in the Souvenir Corner

ชั้นมังงะ ภายในร้าน BOOKOFF PLUS สาขา Kawaramachi OPA

If figures aren’t your thing, you can move right on over to the Souvenir Corner, where you’ll first see neat displays of popular manga titles, arranged to offer visitors an inviting space to browse whichever books catch their interest.

Many of the volumes are in such pristine condition that it’s hard to believe they’re pre-owned—they often look virtually brand new, with little to no visible signs of having been read. Being able to purchase manga in such great condition at lower-than-retail prices is a huge reason that many shoppers come back again and again, with travelers pushing their suitcases well past the weight limit.

การ์ดโปเกมอนหายาก วางจำหน่ายภายในร้าน BOOKOFF PLUS สาขา Kawaramachi OPA

Near the manga is the trading card section, where you can drool over the many rare cards on display. The Pokémon card selection is especially impressive—despite the cards being pre-owned, most are exceptionally well-maintained, carefully stored in protective sleeves. Even the most particular collectors are likely to be satisfied with the quality.

The store caters to all kinds of shoppers, and even has an extensive collection of K-pop merchandise alongside the Japanese manga and anime goods. K-pop stans can flip through a satisfying selection of Korean idol-related items, from photocards to official light sticks and albums. (Of course, fans of Japanese pop stars will also find plenty to enjoy!)

After combing through the whole store, and finally heading towards the exit, there’s one more section that might catch your eye: a display filled with charms and keychains featuring Japan’s cutest characters from franchises like Sanrio, Tamagotchi, and Chiikawa. It’s all so adorable, you might just find yourself getting right back into line at checkout.

BOOKOFF PLUS Kawaramachi OPA Store
8F Kawaramachi OPA, Kawaramachi-dori Shijo Agaru, Nakagyo-ku, Kyoto
Hours: 11:00 – 22:00
Access: Approx. 1 min from Shijo Station on the Kyoto Municipal Subway Karasuma Line, or right next to the Shijo Kawaramachi bus stop served by Kyoto City Bus routes 4, 17, and 205

BOOKOFF SUPER BAZAAR No. 1 Kyoto Fushimi Store

Our first two Kyoto BOOKOFF choices were both stores in the parts of Kyoto that most travelers explore anyway, but the city’s largest locations (with the most impressive selections) are a little less centrally located. The Japankuru choice? That would be the BOOKOFF SUPER BAZAAR No. 1 Kyoto Fushimi Store, the largest BOOKOFF in Kyoto. If you visit after checking out the stores in the city center, you’ll definitely notice the difference in scale.

The BOOKOFF’s “SUPER BAZAAR” branches are generally the largest locations, with an almost warehouse-like atmosphere, packed full of secondhand goodies. If you want to feel like a pirate making off with a true treasure trove at the end of your shopping trip, this is the place to start digging.

บรรยากาศภายใน BOOKOFF SUPER BAZAAR สาขาหมายเลข 1 เกียวโต ฟูชิมิ

The store is enormous, but products are neatly organized by category and clearly priced. It feels like a big box store, except just about everything is used, so it’s fun and easy enough to explore. You don’t need to have any particular item in mind when you arrive—no matter what, you’re likely to find yourself leaving with unexpected treasures.

Highlight ① Secondhand Treasure! Clothing, Anime Merch, and Moreจุกจิก

โซนเสื้ออนิเมะ BOOKOFF SUPER BAZAAR สาขาหมายเลข 1 เกียวโต ฟูชิมิ

At a store this big, you might wonder where to begin, so we recommend starting in the fashion section, located to the left of the entrance.

Here, the store actually stocks a few brand-new items alongside the high-quality pre-owned pieces, and put together the selection of anime-themed apparel is especially impressive. Fans of popular series like Demon Slayer, ONE PIECE, Pokémon, and Dragon Ball will be pleased to find plenty of cool designs featuring their favorite franchises.

Of course, it’s not just t-shirts. This area is where you’ll find all kinds of anime merchandise, accessories, bags, hats, and other knick-knacks, so you can put together full-on anime-inspired looks as you browse.

Continue deeper into the store to find the toy and figure section, an area where (we find) many shoppers end up spending far more time than they originally planned. From anime figures of all your favorite characters to the cutest fluffy plush toys, there’s something for fans of every kind.

Highlight ② Pre-Owned Luxury Goods With Prices to Make You Double-Take

Like shopping for pieces that are a little more luxe? Designer and luxury brand enthusiasts will find plenty to explore at this BOOKOFF.

The store carries pre-owned designer bags from big brands including Louis Vuitton, Chanel, and Hermès, clearly displayed near the beautiful array of watches from Japanese brands such as SEIKO and CITIZEN—showcased inside glass cases that invite closer inspection. Of course, for foreign travelers, all of the items in the dedicated luxury section are available tax-free!

One reason why shoppers come back again and again to peruse the luxury and designer goods at BOOKOFF SUPER BAZAAR No. 1 Kyoto Fushimi Store is the consistency and excellent condition of so many of the items. BOOKOFF’s specialist staff carefully inspect and evaluate each item, using human expertise alongside an AI-assisted system to check every aspect before offering an item for sale. When you’re ready to shop, they make it easy to shop worry-free.

Highlight ③ Find Your Favorites in the Tableware Section

ชุดกาน้ำชาและแก้วน้ำลวดลายดิสนีย์ BOOKOFF SUPER BAZAAR สาขาหมายเลข 1 เกียวโต ฟูชิมิ

The BOOKOFF SUPER BAZAAR No. 1 Kyoto Fushimi Store has an especially impressive tableware section, with both Japanese-style and classic Western items. The selection ranges from intricately decorated dishes featuring traditional Japanese designs to minimalist items you’re more likely to find at a chic Shibuya cafe, as well as the kind of tableware that doubles as home decor. Some pieces are affordably priced at just a few hundred yen, but even the most unique one-of-a-kind designs are far from what you’d call “expensive.” Many people come to Japan to snap up suitcases full of ceramics, and we think one of the best ways to find some of the nicest, most unique pieces in Japan is to search the shelves at BOOKOFF.

If you’ve ever wondered what it might feel like to have access to the treasure trove of Aladdin’s cave, this might be close!

BOOKOFF SUPER BAZAAR No. 1 Kyoto Fushimi Store
1 Yokoodori Shibafu, Fushimi-ku, Kyoto City, Kyoto Prefecture
Hours: 10:00 – 20;00
Access: approx. 3 min from Kokudo Otesuji Bus Stop, serviced by Kyoto City Bus Route 19 bound for Yokooji Shako-mae

Rare Media, Secondhand Anime Merch, & More in Kyoto: Enjoy the Treasure Hunt!

นักท่องเที่ยวเดินเลือกซื้อสินค้าในร้าน BOOKOFF

Where should YOU go secondhand shopping in Kyoto? After exploring these three BOOKOFF locations, we found that each had its own specialties, and its own appeal. No two BOOKOFF stores are the same, so whether you’re searching for anime merch, browsing the pre-owned luxury goods, or simply hoping to enjoy the thrill of discovering hidden treasure, there’s probably a BOOKOFF store with what you, in particular, are looking for.

If you’d like to experience Japan’s unique thrifting culture on your next trip to Kyoto, add a BOOKOFF tour to your itinerary. The most exciting discovery of your trip just might be something you never planned to look for in the first place!

For more info and updates from Japan, check Japankuru for new articles, and don’t forget to follow us on X (Twitter), Instagram, and Facebook!

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Whether you grew up with Dragon Ball or you just fell in love with Dragon Ball DAIMA, you'll like the newest JINS collab. Shop this limited-edition Dragon Ball accessory collection to find some of the best Dragon Ball merchandise in Japan!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #dragonball #dragonballdaima #animecollab #japanshopping #jins #japaneseglasses #japantravel #animemerch #pr

Whether you grew up with Dragon Ball or you just fell in love with Dragon Ball DAIMA, you'll like the newest JINS collab. Shop this limited-edition Dragon Ball accessory collection to find some of the best Dragon Ball merchandise in Japan!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #dragonball #dragonballdaima #animecollab #japanshopping #jins #japaneseglasses #japantravel #animemerch #pr

This month, Japankuru teamed up with @official_korekoko  to invite three influencers (originally from Thailand, China, and Taiwan) on a trip to Yokohama. Check out the article (in Chinese) on Japankuru.com for all of their travel tips and photography hints - and look forward to more cool collaborations coming soon!

【橫濱夜散策 x 教你怎麼拍出網美照 📸✨】
每次來日本玩,是不是都會先找旅日網紅的推薦清單?
這次,我們邀請擁有日本豐富旅遊經驗的🇹🇭泰國、🇨🇳中國、🇹🇼台灣網紅,帶你走進夜晚的橫濱!從玩樂路線到拍照技巧,教你怎麼拍出最美的夜景照。那些熟悉的景點,換個視角說不定會有新發現~快跟他們一起出發吧!

#japankuru #橫濱紅磚倉庫 #汽車道 #中華街 #yokohama #japankuru #橫濱紅磚倉庫 #汽車道 #中華街 #yokohama #yokohamaredbrickwarehouse #yokohamachinatown

This month, Japankuru teamed up with @official_korekoko to invite three influencers (originally from Thailand, China, and Taiwan) on a trip to Yokohama. Check out the article (in Chinese) on Japankuru.com for all of their travel tips and photography hints - and look forward to more cool collaborations coming soon!

【橫濱夜散策 x 教你怎麼拍出網美照 📸✨】
每次來日本玩,是不是都會先找旅日網紅的推薦清單?
這次,我們邀請擁有日本豐富旅遊經驗的🇹🇭泰國、🇨🇳中國、🇹🇼台灣網紅,帶你走進夜晚的橫濱!從玩樂路線到拍照技巧,教你怎麼拍出最美的夜景照。那些熟悉的景點,換個視角說不定會有新發現~快跟他們一起出發吧!

#japankuru #橫濱紅磚倉庫 #汽車道 #中華街 #yokohama #japankuru #橫濱紅磚倉庫 #汽車道 #中華街 #yokohama #yokohamaredbrickwarehouse #yokohamachinatown

If you’re a fan of Vivienne Westwood's Japanese designs, and you’re looking forward to shopping in Harajuku this summer, we’ve got important news for you. Vivienne Westwood RED LABEL Laforet Harajuku is now closed for renovations - but the grand reopening is scheduled for July!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #viviennewestwood #harajuku #omotesando #viviennewestwoodredlabel #viviennewestwoodjapan #비비안웨스트우드 #오모테산도 #하라주쿠 #日本購物 #薇薇安魏斯伍德 #日本時尚 #原宿 #表參道 #japantrip #japanshopping #pr

If you’re a fan of Vivienne Westwood's Japanese designs, and you’re looking forward to shopping in Harajuku this summer, we’ve got important news for you. Vivienne Westwood RED LABEL Laforet Harajuku is now closed for renovations - but the grand reopening is scheduled for July!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #viviennewestwood #harajuku #omotesando #viviennewestwoodredlabel #viviennewestwoodjapan #비비안웨스트우드 #오모테산도 #하라주쿠 #日本購物 #薇薇安魏斯伍德 #日本時尚 #原宿 #表參道 #japantrip #japanshopping #pr

Ready to see TeamLab in Kyoto!? At TeamLab Biovortex Kyoto, the collective is taking their acclaimed immersive art and bringing it to Japan's ancient capital. We can't wait to see it for ourselves this autumn!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #teamlab #teamlabbiovortex #kyoto #kyototrip #japantravel #artnews 
Photos courtesy of teamLab, Exhibition view of teamLab Biovortex Kyoto, 2025, Kyoto ® teamLab, courtesy Pace Gallery

Ready to see TeamLab in Kyoto!? At TeamLab Biovortex Kyoto, the collective is taking their acclaimed immersive art and bringing it to Japan's ancient capital. We can't wait to see it for ourselves this autumn!
>> Find out more at Japankuru.com! (link in bio)
#japankuru #teamlab #teamlabbiovortex #kyoto #kyototrip #japantravel #artnews
Photos courtesy of teamLab, Exhibition view of teamLab Biovortex Kyoto, 2025, Kyoto ® teamLab, courtesy Pace Gallery

Japanese Makeup Shopping • A Trip to Kamakura & Enoshima With Canmake’s Cool-Toned Summer Makeup
#pr #canmake #enoshima #enoden #에노시마 #캔메이크 #japanesemakeup #japanesecosmetics

Japanese Makeup Shopping • A Trip to Kamakura & Enoshima With Canmake’s Cool-Toned Summer Makeup
#pr #canmake #enoshima #enoden #에노시마 #캔메이크 #japanesemakeup #japanesecosmetics

⚔️The Robot Restaurant is gone, but the Samurai Restaurant is here to take its place. Check it out, and don't forget your coupon!
🍣신주쿠의 명소 로봇 레스토랑이 사무라이 레스토랑으로 부활! 절찬 쿠폰 발급중
💃18歲以上才能入場的歌舞秀,和你想的不一樣!拿好優惠券去看看~
#tokyo #shinjuku #samurairestaurant #robotrestaurant #tokyotrip #도쿄여행 #신주쿠 #사무라이레스토랑 #이색체험 #할인이벤트 #歌舞伎町 #東京景點 #武士餐廳 #日本表演 #日本文化體驗 #japankuru #japantrip #japantravel #japanlovers #japan_of_insta

⚔️The Robot Restaurant is gone, but the Samurai Restaurant is here to take its place. Check it out, and don't forget your coupon!
🍣신주쿠의 명소 로봇 레스토랑이 사무라이 레스토랑으로 부활! 절찬 쿠폰 발급중
💃18歲以上才能入場的歌舞秀,和你想的不一樣!拿好優惠券去看看~
#tokyo #shinjuku #samurairestaurant #robotrestaurant #tokyotrip #도쿄여행 #신주쿠 #사무라이레스토랑 #이색체험 #할인이벤트 #歌舞伎町 #東京景點 #武士餐廳 #日本表演 #日本文化體驗 #japankuru #japantrip #japantravel #japanlovers #japan_of_insta

Japanese appliance & electronics shopping with our KOJIMA x BicCamera coupon!
用JAPANKURU的KOJIMA x BicCamera優惠券買這些正好❤️
코지마 x 빅 카메라 쿠폰으로 일본 가전 제품 쇼핑하기

#pr #japankuru #japanshopping #kojima #biccamera #japaneseskincare #yaman #dji #osmopocket3 #skincaredevice #日本購物 #美容儀 #相機 #雅萌 #日本家電 #일본여행 #면세 #여행꿀팁 #일본쇼핑리스트 #쿠폰 #일본쇼핑 #일본브랜드 #할인 #코지마 #빅카메라 #japankurucoupon

Japanese appliance & electronics shopping with our KOJIMA x BicCamera coupon!
用JAPANKURU的KOJIMA x BicCamera優惠券買這些正好❤️
코지마 x 빅 카메라 쿠폰으로 일본 가전 제품 쇼핑하기

#pr #japankuru #japanshopping #kojima #biccamera #japaneseskincare #yaman #dji #osmopocket3 #skincaredevice #日本購物 #美容儀 #相機 #雅萌 #日本家電 #일본여행 #면세 #여행꿀팁 #일본쇼핑리스트 #쿠폰 #일본쇼핑 #일본브랜드 #할인 #코지마 #빅카메라 #japankurucoupon

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MAP OF JAPAN

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    • HOKKAIDO

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      Hokkaido (北海道) is the northernmost of the four main islands that make up Japan. The area is famous for Sapporo Beer, plus brewing and distilling in general, along with fantastic snow festivals and breathtaking national parks. Foodies should look for Hokkaido's famous potatoes, cantaloupe, dairy products, soup curry, and miso ramen!

    • Niki, in south-west Hokkaido, is about 30 minutes from Otaru. The small town is rich with natural resources, fresh water, and clean air, making it a thriving center for fruit farms. Cherries, tomatoes, and grapes are all cultivated in the area, and thanks to a growing local wine industry, it's quickly becoming a food and wine hotspot. Together with the neighboring town of Yoichi, it's a noted area for wine tourism.

    • Niseko is about two hours from New Chitose Airport, in the western part of Hokkaido. It's one of Japan's most noted winter resort areas, and a frequent destination for international visitors. That's all because of the super high-quality powder snow, which wins the hearts of beginners and experts alike, bringing them back for repeat visits. That's not all, though, it's also a great place to enjoy Hokkaido's culinary scene and some beautiful onsen (hot springs).

    • Otaru is in western Hokkaido, about 30 minutes from Sapporo Station. The city thrived around its busy harbor in the 19th and 20th centuries thanks to active trade and fishing, and the buildings remaining from that period are still popular attractions, centered around Otaru Canal. With its history as a center of fishing, it's no surprise that the area's fresh sushi is a must-try. Otaru has over 100 sushi shops, quite a few of which are lined up on Sushiya Dori (Sushi Street).

    • SAPPORO

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      Sapporo, in the south-western part of Hokkaido, is the prefecture's political and economic capital. The local New Chitose Airport see arrivals from major cities like Tokyo and Osaka, alongside international flights. Every February, the Sapporo Snow Festival is held in Odori Park―one of the biggest events in Hokkaido. It's also a hotspot for great food, known as a culinary treasure chest, and Sapporo is a destination for ramen, grilled mutton, soup curry, and of course Hokkaido's beloved seafood.

    • Consisting of six prefectures, the Tohoku Region (東北地方) is up in the northeastern part of Japan's main island. It's the source of plenty of the nation's agriculture (which means great food), and packed with beautiful scenery. Explore the region's stunning mountains, lakes, and hot springs!

    • Akita Prefecture is on the Sea of Japan, in the northern reaches of Japan's northern Tohoku region. Akita has more officially registered important intangible culture assets than anywhere else in Japan, and to this day visitors can experience traditional culture throughout the prefecture, from the Oga Peninsula's Namahage (registered with UNESCO as a part of Japan's intangible cultural heritage), to the Tohoku top 3 Kanto Festival. Mysterious little spots like the Oyu Stone Circle Site and Ryu no Atama (Dragon's Head) are also worth a visit!

    • FUKUSHIMA

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      Fukushima Prefecture sits at the southern tip of Japan's northern Tohoku region, and is divided into three parts with their own different charms: the Coastal Area (Hama-dori), the Central Area (Naka-dori), and the Aizu Area. There's Aizu-Wakamatsu with its Edo-era history and medieval castles, Oze National Park, Kitakata ramen, and Bandai Ski Resort (with its famous powder snow). Fukushima is a beautiful place to enjoy the vivid colors and sightseeing of Japan's beloved four seasons.

    • YAMAGATA

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      Yamagata Prefecture is up against the Sea of Japan, in the southern part of the Tohoku region, and it's especially popular in winter, when travelers soak in the onsen (hot springs) and ski down snowy slopes. International skiiers are especially fond of Zao Onsen Ski Resort and Gassan Ski Resort, and in recent years visitors have been drawn to the area to see the mystical sight of local frost-covered trees. Some destinations are popular regardless of the season, like Risshakuji Temple, AKA Yamadera, Ginzan Onsen's nostalgic old-fashioned streets, and Zao's Okama Lake, all great for taking pictures. Yamagata is also the place to try Yonezawa beef, one of the top 3 varieties of wagyu beef.

    • Japan's most densely populated area, the Kanto Region (関東地方) includes 7 prefectures: Gunma, Tochigi, Ibaraki, Saitama, Tokyo, Chiba, and Kanagawa, which means it also contains the Tokyo Metropolitan Area. In modern-day Japan, Kanto is the cultural, political, and economic heartland of the country, and each prefecture offers something a little different from its neighbors.

    • Gunma Prefecture is easily accessible from Tokyo, and in addition to the area's popular natural attractions like Oze Marshland and Fukiware Falls, Gunma also has a number of popular hot springs (Kusatsu, Ikaho, Minakami, Shima)―it's even called an Onsen Kingdom. The prefecture is popular with history buffs and train lovers, thanks to spots like world heritage site Tomioka Silk Mill, the historic Megane-bashi Bridge, and the Watarase Keikoku Sightseeing Railway.

    • TOCHIGI

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      Tochigi Prefecture's capital is Utsunomiya, known for famous gyoza, and just an hour from Tokyo. The prefecture is full of nature-related sightseeing opportunities year-round, from the blooming of spring flowers to color fall foliage. Tochigi also has plenty of extremely well-known sightseeing destinations, like World Heritage Site Nikko Toshogu Shrine, Lake Chuzenji, and Ashikaga Flower Park―famous for expansive wisteria trellises. In recent years the mountain resort town of Nasu has also become a popular excursion, thanks in part to the local imperial villa. Tochigi is a beautiful place to enjoy the world around you.

    • Tokyo (東京) is Japan's busy capital, and the most populous metropolitan area in the world. While the city as a whole is quite modern, crowded with skyscrapers and bustling crowds, Tokyo also holds onto its traditional side in places like the Imperial Palace and Asakusa neighborhood. It's one of the world's top cities when it comes to culture, the arts, fashion, games, high-tech industries, transportation, and more.

    • The Chubu Region (中部地方) is located right in the center of Japan's main island, and consists of 9 prefectures: Aichi, Fukui, Gifu, Ishikawa, Nagano, Niigata, Shizuoka, Toyama, and Yamanashi. It's primarily famous for its mountains, as the region contains both Mt. Fuji and the Japanese Alps. The ski resorts in Niigata and Nagano also draw visitors from around the world, making it a popular winter destination.

    • Nagano Prefecture's popularity starts with a wealth of historic treasures, like Matsumoto Castle, Zenkoji Temple, and Togakushi Shrine, but the highlight might just be the prefecture's natural vistas surrounded by the "Japanese Alps." Nagano's fruit is famous, and there are plenty of places to pick it fresh, and the area is full of hot springs, including Jigokudani Monkey Park―where monkeys take baths as well! Thanks to the construction of the Hokuriku shinkansen line, Nagano is easily reachable from the Tokyo area, adding it to plenty of travel itineraries. And after the 1998 Nagano Winter Olympics, ski resorts like Hakuba and Shiga Kogen are known around the world.

    • Aichi Prefecture sits in the center of the Japanese islands, and its capital city, Nagoya, is a center of politics, commerce, and culture. While Aichi is home to major industry, and is even the birthplace of Toyota cars, it's proximity to the sea and the mountains means it's also a place with beautiful natural scenery, like Saku Island, Koijigahama Beach, Mt. Horaiji. Often used a stage for major battles in Japanese history, Sengoku era commanders like Oda Nobunaga, Toyotomi Hideyoshi, and Tokugawa Ieyasu left their own footprints on Aichi, and historic buildings like Nagoya Castle, Inuyama Castle, and those in Meiji Mura are still around to tell the tale.

    • NIIGATA

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      Niigata is a prefecture on Japan's main island of Honshu, situated right on the coast of the Sea of Japan, and abundant with the gifts of nature. It's known for popular ski resorts such as Echigo-Yuzawa, Japanese national parks, and natural hot spring baths, plus local products like fresh seafood, rice, and sake. Visitors often spend time in the prefectural capital, Niigata City, or venture across the water to Sado Island.

    • SHIZUOKA

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      Shizuoka Prefecture is sandwiched between eastern and western Japan, giving the prefecture easy access to both Tokyo and Osaka. Not only is it known for beautiful natural attractions, with everything from Mount Fuji to Suruga Bay, Lake Hamanako, and Sumata Pass―Shizuoka's Izu Peninsula is known as a go-to spot for hot springs lovers, with famous onsen like Atami, Ito, Shimoda, Shuzenji, and Dogashima. Shizuoka attracts all kinds of travelers thanks to historic connections with the Tokugawa clan, the Oigawa Railway, fresh eel cuisine, Hamamatsu gyoza, and famously high-quality green tea.

    • Kansai (関西) is a region that includes Mie, Nara, Wakayama, Kyoto, Osaka, Hyogo, and Shiga Prefectures. Kansai contained Japan's ancient capital for hundreds of years, and it's making a comeback as one of the most popular parts of Japan. Kyoto's temples and shrines, Osaka Castle, and the deer of Nara are all considered must-sees. Plus, the people of Kansai are especially friendly, making it a fun place to hang out.

    • Kyoto flourished as the capital of Japan between the years 794 and 1100, becoming a center for poilitics and culture, and to this day it's a great place for close encounters with Japanese history. The cobbled streets of Gion, the atmospheric road to Kiyomizudera Temple, Kinkakuji's golden walls and countless historic attractions, even Arashiyama's Togetsukyo Bridge―Kyoto is a place of many attractions. With new charms to experience throughout the seasons, travelers can't stop themselves from returning again and again.

    • Nara Prefecture's important history reaches back to 710, a time now called the Nara era, when it was once capital of Japan. Called "Heijo-kyo" during its time as a capital, it's said that nara was once the end of the silk road, leading it to flourish as a uniquely international region and produce important cultural properties of all kinds. To make the most of each season, travelers head to Nara Park, where the Nara deer who wander freely, or climb Mount Yoshino, a famous cherry blossom spot.

    • Osaka is known for friendly (and funny) people, but its history is nothing to laugh at, playing a major part in Toyotomi Hideyoshi's 16th century unification of Japan. Thanks to long years of economic activity, it's one of Japan's biggest cities, and Osaka's popular food culture earned it the nickname "The Kitchen of the Nation." To this day Osaka is the model of western Japan, and alongside historic structures like Osaka Castle, it also has major shopping malls like Umeda's Grand Front Osaka and Tennoji's Abeno Harukas. Osaka is a place to eat, eat, eat, with local specialties like takoyaki, okonomiyaki, and kushi-katsu, and for extra fun, it's home to Universal Studios Japan.

    • CHUGOKU

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      The Chugoku Region (中国地方) consists of five prefectures: Hiroshima, Okayama, Shimane, Tottori, and Yamaguchi. In Chugoku you’ll find the sand dunes of Tottori, and Hiroshima’s atomic bomb site, plus centers of ancient history like Grand Shrine of Izumo.

    • HIROSHIMA

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      Hiroshima Prefecture has everything, from world heritage sites to beautiful nature and delicious local cuisine, and it's either an hour and a half from Tokyo by plane, or four hours by train. Itsukushima Shrine on Miyajima Island and the Atomic Bomb Dome, two Hiroshima UNESCO sites, are famous around the world, but in Japan it's also famous for food. Seafood from the Seto Inland Sea, especially oysters, Hiroshima-style okonomiyaki, and Setouchi lemons are all popular, and the natural scenery alone is worth seeing.

    • SHIKOKU

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      On the other side of the Seto Inland Sea opposite Japan’s main island, Shikoku (四国) is a region made up of four prefectures: Ehime, Kagawa, Kochi, and Tokushima. The area is famous for its udon (in Kagawa), and the beautiful Dogo Onsen hot springs (in Ehime).

    • Kagawa Prefecture is on the northern part of the island of Shikoku, facing Japan's main island and the Seto Inland Sea. It's known for being the smallest prefecture in Japan, by area, but at the same time Kagawa is called the "Udon Prefecture" thanks to its famous sanuki udon. Aside from Kotohiragu Shrine and Ritsurin Garden, the prefecture's small islands are popular, and Kagawa is full of unique destinations, like Angel Road. They say that if you lay eyes on Zenigata Sunae, a huge Kagawa sand painting, you'll never have money troubles ever again.

    • Located in the most southwestern part of Japan, Kyushu (九州) is an island of 7 prefectures: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima. The island's unique culture has been influenced by Chinese and Dutch trade, along with missionaries coming in through Nagasaki's port. Modern-day travelers love the lush natural scenery and fresh food, plus the natural hot springs found all throughout the area (thanks to volcanic activity)!

    • FUKUOKA

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      Fukuoka Prefecture has the highest population on the southern island of Kyushu, with two major cities: Fukuoka and Kitakyushu. Thanks to growing transportation networks, Fukuoka is more accessible than ever, and so are the many local attractions. On top of historical spots like Dazaifu Tenmangu Shrine, travelers shouldn't miss Fukuoka's food scene, with motsu nabe (offal hotpot), mentaiko (spicy cod roe), and famous Hakata ramen―best eaten from a food stall in the Nakasu area of Hakata. Plus, it's full of all sorts of destinations for travelers, like trendy shopping centers, and the beautiful nature of Itoshima and Yanagawa.

    • KAGOSHIMA

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      Kagoshima Prefecture played a major role in Japan's modernization as a backdrop for famous historical figures like samurais Saigo Takamori and Okubo Toshimichi, who pushed Japan out of the Edo era and into the Meiji. Because of that, Sengan-en Garden is just one of many historical destinations, and when it comes to attractions Kagoshima has plenty: the active volcano of Sakurajima, popular hot springs Ibusuki Onsen and Kirishima Onsen, World Heritage Site Yakushima Island, even what Japan calls the "island closest to heaven," Amami Oshima. Kagoshima might be found on the very southernmost tip of the southern island of Kyushu, but there's plenty to see.

    • OKINAWA

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      The island chain of Okinawa (沖縄) makes up the southernmost tip of Japan, which is why it's also the most tropical area in the country. Thanks to a history of independence and totally distinct political and cultural events, Okinawa has a unique culture, and remnants of the Ryukyu Kingdom are still visible all over the islands. Food, language, traditional dress, it's all a little different! It's also said to be the birthplace of karate.

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