Everything you ever wanted to know about Sapporo beer, and more. (Plus free beer!)
Sapporo began brewing its classic Hokkaido beer back in 1876, and 111 years later, the brewery opened the Sapporo Beer Museum in an old brick building that was once a sugar factory, and had produced sugar that was used in the beer itself. It's still the only "beer museum" in Japan, and the displays―renovated in 2004 and 2016―offer all kinds of interesting tidbits about the Japanese beer industry, as the museum shares the history of Sapporo Beer, its brewing methods, and a fair amount of its best brews. Considering there's no entrance fee, and in fact, visitors can try a generous sample of Sapporo beer for free, it's a must-see for any Sapporo Beer fans visiting the city of Sapporo.
For most beer lovers around the world, Sapporo Beer might just be another tasty brew, but in Hokkaido the brewery is a part of local history and culture, with roots reaching back generations to the historic Kaitakushi Brewery. In fact, that heritage is so important that the Japanese government has suggested the museum as a candidate for Japan's list of officially designated Cultural Heritage Sites, but because of the strict renovation-related rules that would come with that designation, Sapporo Beer has actually turned the plan down.
The Experience
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NAME:Sapporo Beer Museum (サッポロビール博物館)
ACCESS:Sapporo Station (札幌駅), Naebo Station (苗穂駅)
CONTACT TEL:011-748-1876
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