Studio Ghibli no Ano Fuku - A Limited Time Ghibli Pop-Up Shop in Tokyo & Around Japan

Nationwide Shopping Ghibli 2020.10.02
Can't get enough of Totoro? Love Kiki's Delivery Service? Check out this new hand-embellished Ghibli merchandise!
Studio Ghibli no Ano Fuku is one of quite a few minor Ghibli merchandise brands, and even with an accute lack of tourists visiting Japan thanks to the COVID-19 situation, these brands have clearly been growing. Not to be outdone by the Ghibli Museum gift shop or the new GBL store selling Ghibli clothing in Shibuya, Studio Ghibli no Ano Fuku (スタジオジブリのあの服, literally "That Studio Ghibli Clothing") is starting on a "tour" of very limited-time pop-up shops around Japan, starting October 1st 2020, and finishing up on April 15th of 2021.
Studio Ghibli no Ano Fuku is all about the embroidered and appliqued embellishments, with much of the embroidery being done by hand, giving it a one-of-a-kind feel. They have a small collection, with a couple of sweatshirt designs and some tote bags. While I have no doubt the cute design with Totoro, Satsuki, and Mei will do well, I'm more intrigued by the sweatshirt featuring the pendant from Castle in the Sky embroidered on the chest. Wearing it would make me feel just a little bit more like a secret princess of an ancient magical city of people who lived in the sky.
The same Totoro design has also made its way onto tote bags, alongside a pretty adorable polka-dot soot sprite design, and some simply-stitched tote bags with Jiji from Kiki's Delivery Service (or Totoro, not shown here).

The brand has some pretty cute stuff popping up on their Instagram, too, so I'm looking forward to seeing what else they come out with soon!

Pop-Up Store Dates:

Oct. 1 to Oct. 15, 2020
@ Ikebukuro Parco (Tokyo)

Nov. 1 to Nov. 15, 2020
@ Lucua Osaka

Dec. 1 to Dec. 15, 2020
@ Nagoya Parco

Feb. 1 to Feb. 15, 2021
@Fukuoka Parco

Mar. 1 to Mar. 15, 2021
​@Shizuoka Parco

Apr. 1 to Apr. 15, 2021
​@Shibuya Parco (Tokyo)


Since the tour is starting and finishing in different parts of Tokyo, it gives people living in the big city a little extra time to mull over their purchases and figure out just what Ghibli merchandise they want. It's a tough decision.

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