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Visit San’in! From Izumo to Mt. Daisen, a Guide to the Central San’in Region

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This trip through Shimane Prefecture and Tottori Prefecture promises fresh flavors and fresh experiences, with sacred Japanese traditions and peaceful natural landscapes. Relax in central San’in for a unique glimpse of Japan!

See the San’in Region



Take a look at a map of Japan, and imagine the chain of islands as one big walrus swimming through the Pacific Ocean. For this Walrus Japan, the Chugoku region is located somewhere on its round behind, just before its flapping tail. Chugoku is an underappreciated region on Japan's main island of Honshu, still largely unexplored by many overseas travelers, but it's made up of five different prefectures: Hiroshima Prefecture, Okayama Prefecture, Yamaguchi Prefecture, Shimane Prefecture, and Tottori Prefecture. Those last two (Shimane and Tottori) sit along Japan's south-western coast, bordering the Sea of Japan, and the area goes by the name San'in (山陰). San'in means something along the lines of "in the shade of the mountains," and the mysterious area positively vibrates with the sacred energy of Japanese Shintoism, particularly around the Grand Shrine of Izumo (Izumo Taisha/出雲大社). As a religion that grew straight out of the Japanese landscape, perhaps it's no surprise that Shinto history is so strong in a region graced with fresh lakes, sandy beaches, and the majestic Mt. Daisen.



Time and time again, the serene skies and shady mountainsides of San'in welcome us back with open arms. So year after year, we find ourselves returning for a leisurely tour through Chugoku by the shore. Join us on a trip that's sure to leave anyone feeling relaxed, refreshed, and in love with Japan all over again.

Izumo, Shimane: Where Divine Meets Everyday



There's no better way to begin a journey through central San'in than with a trip to Izumo Taisha Shrine, AKA the Grand Shrine of Izumo, and all the sacred spots surrounding it. Usually the very first stop is the shrine itself, to see the enormous sacred "shimenawa" (しめ縄) rope that decorates the Kaguraden hall. But this time a visit to Inasanohama Beach (稲佐の浜) came first, in order to gather some sand from the legendary beach. It's about a ten minute walk from the shrine.



Sand collected at Inasanohama can be brought to a collection box at Izumo Taisha's Soga no Yashiro auxiliary shrine to receive a special blessing, and many people purchase a small glass bottle or other talisman to bring home a small amount of the collected sand as a good luck charm. Tradition dictates that you only take a handful of sand from Inasanohama Beach, gathered from directly under your own feet, and only once! Just remember to bring a plastic bag or other container to transport the sand to the shrine. (We don't recommend trying to carry a fistful of sand in your hand for ten minutes.)



After bringing the sacred sand to the shrine, make your prayers or pay your respects at the main shrine hall or the kaguraden, and make sure to soak Izumo Taisha's ancient history. Shinto Shrines might be religious institutions, but they're also repositories for centuries of Japanese culture, and Izumo Taisha in particular is known to bless relationships. Deepen your connection with Japan by participating in the traditions at this famous shrine!

Izumo Taisha Shrine (出雲大社)
195 Taishacho Kizukihigashi, Izumo, Shimane
Hours: 8:30 – 17:00
Official Website (jp)



One of the most famous temples in Shimane Prefecture, Ichibata Yakushi is focused on a statue of Yakushi Nyorai that was pulled from the sea by local fishermen. Yakushi Nyorai is said to help those suffering from eye disease, and the tea that's grown and brewed on temple grounds is even said to improve eyesight. Drink a cup while enjoying the fantastic views of Lake Shinji and Mt. Daisen, or stay a night at the temple's "shukubo" accommodations built for visitors and religious pilgrims. This fully equipped little cottage even has its own sauna, which the temple abbot says they built for guests to purify themselves as they enjoy the natural environment. Listening to him talk, though, you get the idea that the abbot might just really like saunas!

Ichibata Yakushi Temple & Shukubo Ichibata (一畑薬師/宿坊一畑)
803 Kozakaicho, Izumo, Shimane
Hours: 8:30 – 17:00
Official Website (jp)



Shussai Kiln opened in 1947 under the guidance of pioneers from Japan's folk crafts movement, aiming to be a tool for potters to create practical, quality items that could stand up to everyday use. Over the decades, the kiln has been used to create any number of useful products, selling cups, bowls, and plates, and much more, often glazed in a deep indigo called "Shussai blue."

As a part of Japan's "mingei" (folk craft/民藝) movement, the ceramics made at Shussai Kiln are not just practical, they're also works of art, and the work has been recognized with important awards from organizations like the Japan Folk Craft Association. The rustic charm of the products made at Shussai Kiln makes them a popular choice as a gift from the area, but just a look around the active workshop and the many item displays is reason enough for a visit.

Shussai Kiln (しゅっさいがま)
3368 Hikawacho Shussai, Izumo, Shimane
Hours: 9:30 – 18:00 (closed Tue)
Official Website (jp)



In the prefecture of Shimane, beautiful skin is said to be common thanks to the natural hot springs dotted throughout the region. The most famous of these Shimane onsen is Tamatsukuri Onsen, but for this trip, we chose a smaller spot instead. This little ryokan hotel at Yunokawa Onsen is a true oasis of relaxation.



Yuyado Souan is easily accessible from Izumo Airport, but the quiet surroundings and unique interiors are a far cry from the busy terminals, with traditional Japanese architecture surrounding European antiques. The ryokan's five hot spring baths can be used at your leisure, and private terraces look out at a green garden like a watercolor painting.



For dinner, the traditional Japanese kaiseki meals are carefully plated, contrasting elegantly with the European-style interior design. (At this point, we couldn't help but congratulate ourselves on making such a great choice of ryokan.)



Even breakfast is decadent, but still light enough to leave you feeling ready to see more of San'in!

Yunokawa Onsen Yuyado Souan (湯の川温泉 湯宿 草菴)
1491 Hikawacho Gakuto, Izumo, Shimane
Official Website (en)

Matsue, Shimane: Sea Shanties, Agodashi Ramen, and Shopping



The Horikawa River that winds its way through Matsue might look like a natural waterway, but it was actually dug as a moat centuries back, to ward off attacks and invasions at Matsue Castle. For a long time, the river was a vital transportation tool for the city, moving people and goods back and forth all day long. These days, most passengers on the Horikawa River are just there to see the sights in the city of Matsue!



Regional ramen specialties can be found around Japan, from Hokkaido's miso broth to the tonkotsu ramen found in Fukuoka, and in Matsue the local specialty is "agodashi ramen" (あごだしラーメン). If you speak Japanese, you might already be able to tell that this ramen gets its rich umami flavor by using broth made from dried flying fish! You can try Matsue's flying fish ramen at restaurants all over the city, but at Tsukigase, you can get a great bowl of ramen and also dango – rice flour dumplings that come on a skewer. The sweet and salty pairing is popular among locals!

Tsukigase (月ケ瀬京店 本店)
87-91-2 Kyomise, Suetsugu Honmachi, Matsue, Shimane
Hours: 10:00 – 18:30
Official Website (jp)



Matsue is a city alive with history, with castle moats and flying fish ramen… but when you need to get some shopping done, it's good for that too! The city is dotted with shopping (including some duty-free stores), and when we stumbled upon this convenient drug store on a walk around the area, we were pleased to find that it sold a huge selection of cosmetics, medicines, snacks, alcohol, and other things on our go-to Japan shopping list. You don't need to be in Tokyo to get some serious shopping done!

Wellness (Kuroda Branch) (ウェルネス 黒田店)
454-1 Kurodacho, Matsue, Shimane
Hours: 9:00 – 23:00
Official Website (jp)

Yasugi, Shimane: Life-Changing Snapshots and Hot Springs by the Museum



The mouth of the Iinashi, where the rushing river meets the brackish Lake Nakaumi, is one of just a few hidden spots in Japan where the calm waters let you take some rather dramatic photos. Located on the border between Shimane and Tottori Prefectures, the symmetry of the sky and the ground create a stunning backdrop, and at the right angle, it's almost like you're walking on water. The area is sometimes compared to the Uyuni Salt Flat in Bolivia, where the shallow waters reflect the sky. Here in San'in, that blue sky comes with occasional planes taking off and landing at nearby Yonago Airport. Nature lovers can also search out the eels and migratory birds that call this estuary home!



Locals will tell you that in Yasugi, the Adachi Museum of Art is a must-see, thanks to the museum gardens that functions as its most prized piece of artwork. What you might not realize is that the area around the museum is actually a 1,300-year-old onsen village called Saginoyu, named for a white heron of local legend that healed its injured leg in the hot spring waters. In the Japanese Sengoku period (1467-1568) the onsen was frequented by local feudal lords, and to this day visitors praise the mineral-filled water said to beautify the skin.

Just next to the art museum, Chikuyou is a small onsen ryokan with a handful of cozy rooms, and a tranquil open-air bath. In recent years, the bath facilities have been upgraded to include high-quality shower heads and hair dryers, and by the entrance they even set up a "kaoyu" (顔湯/"face bath"), where you can let your face soak up the natural onsen steam. To make you feel invigorated from the inside out, they offer macrobiotic meals centered on whole grains and vegetables, too.

One of the six guest rooms is a specially decorated concept room with a unique local theme, featuring Yasugi's own Yamanaka Shikanosuke (AKA Yamanaka Yukimori), who ruled over the nearby Gassantoda Castle and helped build its reputation as the Amago clan's "impregnable fortress." A model of his samurai armor is the focal point of the room, but the surrounding walls are covered with art of the warlord himself, and his castle stronghold.

Saginoyu Onsen Chikuyou (さぎの湯温泉 竹葉)
438 Furukawa-cho, Yasugi, Shimane Prefecture
Official Website (en)

Yonago, Tottori: Leather & a Castle of Desserts



At first glance, this majestic building looks like a castle from Japan's Edo period (1603-1868), but step inside, and you'll find a whole world of desserts. Like a scene from a fairytale, this Japanese castle of sweets is filled with an active factory producing local sweets, and a shop selling treats made with local San'in ingredients, like milk, eggs, green tea, and ginger. Their pear-flavored jelly is popular, but the real star of the show is their traditional Japanese "tochimochi" (栃餅), a kind of mochi made with Japanese horse chestnuts and stuffed with sweet red bean!

475 Parfaits

The city of Yonago is truly a sweet-tooth's dream, because alongside traditional tochimochi, it's also the place to go for "475 parfaits." These layered desserts became popular in Yonago during the covid pandemic, when hard-hit businesses were looking for something new and special to bring to the city and boost morale. They landed on the humble parfait, and gave it the name 475 (which can be pronounced yo-na-go in Japanese) to honor their hometown. Yonago's 475 parfaits are made with a variety of ingredients, and they can now be found in cafes, izakayas, hotels, and restaurants across the city (some places even have 17 different seasonal types), but they all have one thing in common: five layers, just like the tiered tower of Yonago Castle.



The five layers of the Crown Parfait at the ANA Crowne Plaza Hotel Yonago include seasonal fruit and ice cream from the nearby Oyama Dairy, along with sponge cake, raspberry sauce, whipped cream, and crunchy bits of puffed rice.

ANA Crowne Plaza Yonago (Crowne Plaza – ANA ホテル米子)
53-2 Kumecho, Yonago, Tottori
*Parfaits are served from 11:30 to 16:00. Parfait ingredients may change depending on the season.

You can find more 475 parfait spots at the 475 Parfait Homepage!



Believe it or not, all of the pieces seen in the photo above are made from just one material: leather. Of course, the elephant isn't made of elephant skin and the giraffe isn't made of giraffe skin – it's not a museum of taxidermy. (When you look in from the outside and see a giraffe head in the window, though, you might start to wonder "what's going on in there??") Instead, cow and sheep skin is carefully tanned and meticulously manipulated to create a variety of different shapes and textures, transforming into detailed works of art. It's all housed in the Motoike Museum of Leather Art, which opened in 2021 as the first of its kind, commemorating 50 years of leather art from local artist Hideo Motoike. Motoike's brand MOTO offers simple leather clothing and accessories, but the museum exhibits include more than 100 works that range from leather dolls to life-size animals, and even little miniature dioramas.



Of course the museum giftshop is well-stocked with leather goods, and while many of the items are fairly simple, there are also plenty of fun pieces with all the same whimsy seen in the museum's art. The Japankuru team favorite might have been the tiny leather shoe earrings.

Motoike Museum of Leather Art (本池美術館)
4841 Oshinozucho, Yonago, Tottori
Hours: 10:00 – 17:00
Official Website (jp)

Sakaiminato, Tottori: Cycle Along the Coastline



White sandy beaches and patches of pine forest stretch across the coastline of Yumigahama (弓ヶ浜) for over 20km, following a bow-like arch between Yonago and Sakaiminato that gave the area its name (bow is "yumi" in Japanese), and all along the route bike paths provide the perfect way to admire Mt. Daisen on the horizon. Rent a bicycle at Yumeminato Tower to enjoy the cool sea breeze as you skim over the well-maintained roads.

During the Japankuru trip to the area we had to focus on the white sand and green pines, because some pesky clouds obstructed our nice view of Mt. Daisen. Fortunately, our travel plans included a visit the mountain as well, to see it up close!

Yumeminato Tower (夢みなとタワー)
255-3 Takeuchi, Sakaiminato City, Tottori Prefecture
Observation Deck Hours: April to September 9:00 – 18:00|October to March 9:00 – 17:00
*Closed 2nd Wednesday of the month.
*Bike rentals on the 1st floor.
Official Website (jp)



Sakaiminato, a town surrounded by water, is famous for having delicious fresh crab. But the truth is, with so much locally caught seafood at your fingertips, just about all of it is delicious. For proof, just visit outside of crab season – the reputation of Sakaiminato's seafood is especially evident at a restaurant called Yamayoshitei. Tucked away inside a local seafood market, Yamayoshitei specializes in kaisen-don (海鮮丼), rice bowls topped with fresh seafood, and the shop maintains a long line all year round.

Plus, Yamayoshitei offers multiple kinds of soy sauce, so you can sample all the different subtleties. We could go on and on, but we'll stop here – you'll just have to try it for yourself when you visit Sakaiminato!

Yamayoshitei (海鮮どんぶり 山芳亭)
1026-1 Hiezu, Saihaku District, Tottori
Hours: 11:30 – 15:00
Official Website (jp)

Mt. Daisen: Outdoorsy Mountainside Adventures



Mori no Kuni is a "Forest Kingdom" at the foot of Mt. Daisen, with wide lawns and tall trees, and it's hard to find a local who doesn't have memories of Mori no Kuni picnics or family outings. With playground equipment, slides, ropes courses, zip lines, and more, it's a fun destination for adults and kids alike.

Out of all the activities offered at Mori no Kumi, we chose to take on the challenge of the "Tree Top Adventure," which had us climbing up into the forest canopy, navigating our way through 13 different structures, and riding zip lines through the woods. Between the height and the successive obstacles throughout the course, some spots might leave your heart beating fast, but there's nothing like the rush of making it through to the end and zipping through the trees!

Mori no Kuni Adventure Park (森の国 空中アスレチック​)
634 Akamatsu, Daisen, Saihaku District, Tottori
Hours: 9:00 – 17:30 (closed Wed)
Official Website (en)



Located in an idyllic meadow halfway up Mt. Daisen, this horseback riding center is equipped to help even first-time riders feel comfortable and have a fun time with the horses. If you just want to give horseback riding a try, friendly instructors are happy to lead you through a little practice session before taking you and your new horse buddy on a ride along the wooded mountainside.

Daisen Horseback Riding Center (大山乗馬センター)
2459-130 Akamatsu, Daisen, Saihaku District, Tottori
Hours: 9:00 – 17:00 (closed Wed, and closed mid-July to late August)
Fees: admission 500 yen (including horse snacks) | horseback rides 3,800 yen and up
Official Website (jp)



The picturesque area around Mt. Daisen is one of the best parts of Japan for camping, which means it's speckled with campsites and glamping facilities. One of the newest of these sites is Sawada Base, which attempts to bring together only the best parts of glamping and traditional camping.

Sawada Base is perched on a gently sloping grass-covered hill, with the mighty Mt. Daisen spread out on the horizon in all its majesty. Weather permitting, every night at the campsite provides what they aptly call a "feast of falling stars."

Daisen Resort Sawada Base (大山リゾート 沢田ベース)
16-9 Owada, Iwatate, Hoki, Saihaku District, Tottori
Official Website (jp)

Find Your Own Peace in San’in



The plan for this trip to central San'in was to move slowly and soak up each moment, seeing the sights while still finding moments of serenity in these beautiful surroundings. When traveling to another country, it's easy to pack your days to the bursting, dashing across the landscape until you forget what you were really traveling to see. But the peaceful atmosphere found in central San'in, and all its sacred spaces, offer visitors an opportunity to take a step back and enjoy the little things: the sand between your toes, a face full of onsen steam, or perhaps a morsel of some of the freshest seafood you've ever tasted. Each time we visit San'in, we find new things to appreciate about the region, and we think you will too!

For more details on the area, check out some of our past articles following different routes through central San'in below, and make sure you take a look at the Heart of San'in Official Tourism Site!

▶︎ Meet the Gods and Monsters of Japan in San'in, the Land of Love
▶︎ Five Cities in San'in ・ Traveling Shimane, Tottori, and Japan's Otherworldly Realms
▶︎ A Road Trip Guide From Izumo ・ Through the Mountains, Onsen, and Seas of San'in

For more info and updates from Japan, check Japankuru for new articles, and don't forget to follow us on X (Twitter), Instagram, and Facebook!





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NAME:Central San'in (山陰まんなか)

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▶︎使用期間:2024/2/1到2024/2/29
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▶︎使用方法:結帳時請務必事先向店員出示本優惠券,若未出示本優惠券恕無法享有本優惠。本優惠券可搭配免稅優惠一併使用,但不排除特定門市無法使用本優惠券。此外,不排除特定商品不適用本優惠券。
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「빔즈(BEAMS) x 재팬쿠루(JAPANKURU)」스페셜 할인 쿠폰
빔즈(BEAMS) 5% 할인 쿠폰
▶유효기간: 2024년 2월 1일 ~ 2월 29일(한 달 동안)
▶︎할인율: 매장 내 전 상품 “5% 할인"
▶︎해당 매장: 일본 전국 빔즈 (BEAMS) 매장
(BEAMS JAPAN이즈모、BEAMS JAPAN닛코는 쿠폰 할인 대상 제외 점포입니다)
▶︎상세 내용: 결제 전 본 쿠폰 페이지를 제시하면 정가대비 5% 할인된 금액에 구매하실 수 있습니다! 본 쿠폰은 외국인 관광객들을 대상으로 하고 있으므로 면세 혜택(빔즈 일부 매장)과 별도로 추가 할인이 가능합니다. (일부 매장 및 제품은 대상에서 제외될 수 있습니다.)

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Japankuru Coupon: BEAMS fashion, accessories, lifestyle goods, and more! BEAMS 5% Discount Coupon ▶︎ Validity Dates: February 1 ~ February 29, 2024 ▶︎ Discount: 5% off all products in-store ▶︎ Usable At: BEAMS stores throughout Japan (all stores except BEAMS JAPAN Izumo and BEAMS JAPAN Nikko) ▶︎ Details: Please present this coupon page before payment to receive your discount! This coupon is also valid in combination with tax-free discounts/refunds for foreign tourists. (Tax-free shopping is only available at some BEAMS locations.) Some products may not be eligible for discount. ・ ・ ・ BEAMS - JAPANKURU優惠折扣券 BEAMS 2024年2月限定特別優惠券 店內全部商品95折 ▶︎使用期間:2024/2/1到2024/2/29 ▶︎使用範圍:日本全國店舖 ▶︎使用方法:結帳時請務必事先向店員出示本優惠券,若未出示本優惠券恕無法享有本優惠。本優惠券可搭配免稅優惠一併使用,但不排除特定門市無法使用本優惠券。此外,不排除特定商品不適用本優惠券。 ・ ・ ・ 「빔즈(BEAMS) x 재팬쿠루(JAPANKURU)」스페셜 할인 쿠폰 빔즈(BEAMS) 5% 할인 쿠폰 ▶유효기간: 2024년 2월 1일 ~ 2월 29일(한 달 동안) ▶︎할인율: 매장 내 전 상품 “5% 할인" ▶︎해당 매장: 일본 전국 빔즈 (BEAMS) 매장 (BEAMS JAPAN이즈모、BEAMS JAPAN닛코는 쿠폰 할인 대상 제외 점포입니다) ▶︎상세 내용: 결제 전 본 쿠폰 페이지를 제시하면 정가대비 5% 할인된 금액에 구매하실 수 있습니다! 본 쿠폰은 외국인 관광객들을 대상으로 하고 있으므로 면세 혜택(빔즈 일부 매장)과 별도로 추가 할인이 가능합니다. (일부 매장 및 제품은 대상에서 제외될 수 있습니다.) #japankuru #beams #beamsjapan #beamsginza #coupon #재팬쿠루 #빔즈재팬 #빔즈 #일본여행 #일본쇼핑 #일본쇼핑리스트 #銀座 #東京 #tokyoshopping #japankurucoupon

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MAP OF JAPAN

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    • HOKKAIDO

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      Hokkaido (北海道) is the northernmost of the four main islands that make up Japan. The area is famous for Sapporo Beer, plus brewing and distilling in general, along with fantastic snow festivals and breathtaking national parks. Foodies should look for Hokkaido's famous potatoes, cantaloupe, dairy products, soup curry, and miso ramen!

    • Niki, in south-west Hokkaido, is about 30 minutes from Otaru. The small town is rich with natural resources, fresh water, and clean air, making it a thriving center for fruit farms. Cherries, tomatoes, and grapes are all cultivated in the area, and thanks to a growing local wine industry, it's quickly becoming a food and wine hotspot. Together with the neighboring town of Yoichi, it's a noted area for wine tourism.

    • Niseko is about two hours from New Chitose Airport, in the western part of Hokkaido. It's one of Japan's most noted winter resort areas, and a frequent destination for international visitors. That's all because of the super high-quality powder snow, which wins the hearts of beginners and experts alike, bringing them back for repeat visits. That's not all, though, it's also a great place to enjoy Hokkaido's culinary scene and some beautiful onsen (hot springs).

    • Otaru is in western Hokkaido, about 30 minutes from Sapporo Station. The city thrived around its busy harbor in the 19th and 20th centuries thanks to active trade and fishing, and the buildings remaining from that period are still popular attractions, centered around Otaru Canal. With its history as a center of fishing, it's no surprise that the area's fresh sushi is a must-try. Otaru has over 100 sushi shops, quite a few of which are lined up on Sushiya Dori (Sushi Street).

    • SAPPORO

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      Sapporo, in the south-western part of Hokkaido, is the prefecture's political and economic capital. The local New Chitose Airport see arrivals from major cities like Tokyo and Osaka, alongside international flights. Every February, the Sapporo Snow Festival is held in Odori Park―one of the biggest events in Hokkaido. It's also a hotspot for great food, known as a culinary treasure chest, and Sapporo is a destination for ramen, grilled mutton, soup curry, and of course Hokkaido's beloved seafood.

    • Consisting of six prefectures, the Tohoku Region (東北地方) is up in the northeastern part of Japan's main island. It's the source of plenty of the nation's agriculture (which means great food), and packed with beautiful scenery. Explore the region's stunning mountains, lakes, and hot springs!

    • Akita Prefecture is on the Sea of Japan, in the northern reaches of Japan's northern Tohoku region. Akita has more officially registered important intangible culture assets than anywhere else in Japan, and to this day visitors can experience traditional culture throughout the prefecture, from the Oga Peninsula's Namahage (registered with UNESCO as a part of Japan's intangible cultural heritage), to the Tohoku top 3 Kanto Festival. Mysterious little spots like the Oyu Stone Circle Site and Ryu no Atama (Dragon's Head) are also worth a visit!

    • FUKUSHIMA

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      Fukushima Prefecture sits at the southern tip of Japan's northern Tohoku region, and is divided into three parts with their own different charms: the Coastal Area (Hama-dori), the Central Area (Naka-dori), and the Aizu Area. There's Aizu-Wakamatsu with its Edo-era history and medieval castles, Oze National Park, Kitakata ramen, and Bandai Ski Resort (with its famous powder snow). Fukushima is a beautiful place to enjoy the vivid colors and sightseeing of Japan's beloved four seasons.

    • YAMAGATA

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      Yamagata Prefecture is up against the Sea of Japan, in the southern part of the Tohoku region, and it's especially popular in winter, when travelers soak in the onsen (hot springs) and ski down snowy slopes. International skiiers are especially fond of Zao Onsen Ski Resort and Gassan Ski Resort, and in recent years visitors have been drawn to the area to see the mystical sight of local frost-covered trees. Some destinations are popular regardless of the season, like Risshakuji Temple, AKA Yamadera, Ginzan Onsen's nostalgic old-fashioned streets, and Zao's Okama Lake, all great for taking pictures. Yamagata is also the place to try Yonezawa beef, one of the top 3 varieties of wagyu beef.

    • Japan's most densely populated area, the Kanto Region (関東地方) includes 7 prefectures: Gunma, Tochigi, Ibaraki, Saitama, Tokyo, Chiba, and Kanagawa, which means it also contains the Tokyo Metropolitan Area. In modern-day Japan, Kanto is the cultural, political, and economic heartland of the country, and each prefecture offers something a little different from its neighbors.

    • Gunma Prefecture is easily accessible from Tokyo, and in addition to the area's popular natural attractions like Oze Marshland and Fukiware Falls, Gunma also has a number of popular hot springs (Kusatsu, Ikaho, Minakami, Shima)―it's even called an Onsen Kingdom. The prefecture is popular with history buffs and train lovers, thanks to spots like world heritage site Tomioka Silk Mill, the historic Megane-bashi Bridge, and the Watarase Keikoku Sightseeing Railway.

    • TOCHIGI

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      Tochigi Prefecture's capital is Utsunomiya, known for famous gyoza, and just an hour from Tokyo. The prefecture is full of nature-related sightseeing opportunities year-round, from the blooming of spring flowers to color fall foliage. Tochigi also has plenty of extremely well-known sightseeing destinations, like World Heritage Site Nikko Toshogu Shrine, Lake Chuzenji, and Ashikaga Flower Park―famous for expansive wisteria trellises. In recent years the mountain resort town of Nasu has also become a popular excursion, thanks in part to the local imperial villa. Tochigi is a beautiful place to enjoy the world around you.

    • Tokyo (東京) is Japan's busy capital, and the most populous metropolitan area in the world. While the city as a whole is quite modern, crowded with skyscrapers and bustling crowds, Tokyo also holds onto its traditional side in places like the Imperial Palace and Asakusa neighborhood. It's one of the world's top cities when it comes to culture, the arts, fashion, games, high-tech industries, transportation, and more.

    • The Chubu Region (中部地方) is located right in the center of Japan's main island, and consists of 9 prefectures: Aichi, Fukui, Gifu, Ishikawa, Nagano, Niigata, Shizuoka, Toyama, and Yamanashi. It's primarily famous for its mountains, as the region contains both Mt. Fuji and the Japanese Alps. The ski resorts in Niigata and Nagano also draw visitors from around the world, making it a popular winter destination.

    • Nagano Prefecture's popularity starts with a wealth of historic treasures, like Matsumoto Castle, Zenkoji Temple, and Togakushi Shrine, but the highlight might just be the prefecture's natural vistas surrounded by the "Japanese Alps." Nagano's fruit is famous, and there are plenty of places to pick it fresh, and the area is full of hot springs, including Jigokudani Monkey Park―where monkeys take baths as well! Thanks to the construction of the Hokuriku shinkansen line, Nagano is easily reachable from the Tokyo area, adding it to plenty of travel itineraries. And after the 1998 Nagano Winter Olympics, ski resorts like Hakuba and Shiga Kogen are known around the world.

    • Aichi Prefecture sits in the center of the Japanese islands, and its capital city, Nagoya, is a center of politics, commerce, and culture. While Aichi is home to major industry, and is even the birthplace of Toyota cars, it's proximity to the sea and the mountains means it's also a place with beautiful natural scenery, like Saku Island, Koijigahama Beach, Mt. Horaiji. Often used a stage for major battles in Japanese history, Sengoku era commanders like Oda Nobunaga, Toyotomi Hideyoshi, and Tokugawa Ieyasu left their own footprints on Aichi, and historic buildings like Nagoya Castle, Inuyama Castle, and those in Meiji Mura are still around to tell the tale.

    • NIIGATA

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      Niigata is a prefecture on Japan's main island of Honshu, situated right on the coast of the Sea of Japan, and abundant with the gifts of nature. It's known for popular ski resorts such as Echigo-Yuzawa, Japanese national parks, and natural hot spring baths, plus local products like fresh seafood, rice, and sake. Visitors often spend time in the prefectural capital, Niigata City, or venture across the water to Sado Island.

    • SHIZUOKA

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      Shizuoka Prefecture is sandwiched between eastern and western Japan, giving the prefecture easy access to both Tokyo and Osaka. Not only is it known for beautiful natural attractions, with everything from Mount Fuji to Suruga Bay, Lake Hamanako, and Sumata Pass―Shizuoka's Izu Peninsula is known as a go-to spot for hot springs lovers, with famous onsen like Atami, Ito, Shimoda, Shuzenji, and Dogashima. Shizuoka attracts all kinds of travelers thanks to historic connections with the Tokugawa clan, the Oigawa Railway, fresh eel cuisine, Hamamatsu gyoza, and famously high-quality green tea.

    • Kansai (関西) is a region that includes Mie, Nara, Wakayama, Kyoto, Osaka, Hyogo, and Shiga Prefectures. Kansai contained Japan's ancient capital for hundreds of years, and it's making a comeback as one of the most popular parts of Japan. Kyoto's temples and shrines, Osaka Castle, and the deer of Nara are all considered must-sees. Plus, the people of Kansai are especially friendly, making it a fun place to hang out.

    • Kyoto flourished as the capital of Japan between the years 794 and 1100, becoming a center for poilitics and culture, and to this day it's a great place for close encounters with Japanese history. The cobbled streets of Gion, the atmospheric road to Kiyomizudera Temple, Kinkakuji's golden walls and countless historic attractions, even Arashiyama's Togetsukyo Bridge―Kyoto is a place of many attractions. With new charms to experience throughout the seasons, travelers can't stop themselves from returning again and again.

    • Nara Prefecture's important history reaches back to 710, a time now called the Nara era, when it was once capital of Japan. Called "Heijo-kyo" during its time as a capital, it's said that nara was once the end of the silk road, leading it to flourish as a uniquely international region and produce important cultural properties of all kinds. To make the most of each season, travelers head to Nara Park, where the Nara deer who wander freely, or climb Mount Yoshino, a famous cherry blossom spot.

    • Osaka is known for friendly (and funny) people, but its history is nothing to laugh at, playing a major part in Toyotomi Hideyoshi's 16th century unification of Japan. Thanks to long years of economic activity, it's one of Japan's biggest cities, and Osaka's popular food culture earned it the nickname "The Kitchen of the Nation." To this day Osaka is the model of western Japan, and alongside historic structures like Osaka Castle, it also has major shopping malls like Umeda's Grand Front Osaka and Tennoji's Abeno Harukas. Osaka is a place to eat, eat, eat, with local specialties like takoyaki, okonomiyaki, and kushi-katsu, and for extra fun, it's home to Universal Studios Japan.

    • CHUGOKU

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      The Chugoku Region (中国地方) consists of five prefectures: Hiroshima, Okayama, Shimane, Tottori, and Yamaguchi. In Chugoku you’ll find the sand dunes of Tottori, and Hiroshima’s atomic bomb site, plus centers of ancient history like Grand Shrine of Izumo.

    • HIROSHIMA

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      Hiroshima Prefecture has everything, from world heritage sites to beautiful nature and delicious local cuisine, and it's either an hour and a half from Tokyo by plane, or four hours by train. Itsukushima Shrine on Miyajima Island and the Atomic Bomb Dome, two Hiroshima UNESCO sites, are famous around the world, but in Japan it's also famous for food. Seafood from the Seto Inland Sea, especially oysters, Hiroshima-style okonomiyaki, and Setouchi lemons are all popular, and the natural scenery alone is worth seeing.

    • SHIKOKU

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      On the other side of the Seto Inland Sea opposite Japan’s main island, Shikoku (四国) is a region made up of four prefectures: Ehime, Kagawa, Kochi, and Tokushima. The area is famous for its udon (in Kagawa), and the beautiful Dogo Onsen hot springs (in Ehime).

    • Kagawa Prefecture is on the northern part of the island of Shikoku, facing Japan's main island and the Seto Inland Sea. It's known for being the smallest prefecture in Japan, by area, but at the same time Kagawa is called the "Udon Prefecture" thanks to its famous sanuki udon. Aside from Kotohiragu Shrine and Ritsurin Garden, the prefecture's small islands are popular, and Kagawa is full of unique destinations, like Angel Road. They say that if you lay eyes on Zenigata Sunae, a huge Kagawa sand painting, you'll never have money troubles ever again.

    • Located in the most southwestern part of Japan, Kyushu (九州) is an island of 7 prefectures: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima. The island's unique culture has been influenced by Chinese and Dutch trade, along with missionaries coming in through Nagasaki's port. Modern-day travelers love the lush natural scenery and fresh food, plus the natural hot springs found all throughout the area (thanks to volcanic activity)!

    • FUKUOKA

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      Fukuoka Prefecture has the highest population on the southern island of Kyushu, with two major cities: Fukuoka and Kitakyushu. Thanks to growing transportation networks, Fukuoka is more accessible than ever, and so are the many local attractions. On top of historical spots like Dazaifu Tenmangu Shrine, travelers shouldn't miss Fukuoka's food scene, with motsu nabe (offal hotpot), mentaiko (spicy cod roe), and famous Hakata ramen―best eaten from a food stall in the Nakasu area of Hakata. Plus, it's full of all sorts of destinations for travelers, like trendy shopping centers, and the beautiful nature of Itoshima and Yanagawa.

    • KAGOSHIMA

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      Kagoshima Prefecture played a major role in Japan's modernization as a backdrop for famous historical figures like samurais Saigo Takamori and Okubo Toshimichi, who pushed Japan out of the Edo era and into the Meiji. Because of that, Sengan-en Garden is just one of many historical destinations, and when it comes to attractions Kagoshima has plenty: the active volcano of Sakurajima, popular hot springs Ibusuki Onsen and Kirishima Onsen, World Heritage Site Yakushima Island, even what Japan calls the "island closest to heaven," Amami Oshima. Kagoshima might be found on the very southernmost tip of the southern island of Kyushu, but there's plenty to see.

    • OKINAWA

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      The island chain of Okinawa (沖縄) makes up the southernmost tip of Japan, which is why it's also the most tropical area in the country. Thanks to a history of independence and totally distinct political and cultural events, Okinawa has a unique culture, and remnants of the Ryukyu Kingdom are still visible all over the islands. Food, language, traditional dress, it's all a little different! It's also said to be the birthplace of karate.

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