CONTENTS
A vital part of the Shibuya landscape, a shopping hotspot found in the background of uncountable numbers of Shibuya Crossing snapshots, Shibuya 109 has changed its look!
The Illustrious Shibuya 109
Are you already a Shibuya 109 expert? Do you call it "maru-kyu" (マルキュー) like the rest of the cool young people of Japan?
Shibuya 109 sits at a crossroads for all of Tokyo, both geographically in front of the huge crosswalk, and more broadly as a literal and cultural meeting point for people all over the city. Trendy locals and tourists from all over the world walk the halls every day, buying some new duds and making use of the ATMS and wifi.
Why the New Logo?
In 1979, the shopping mall opened as "Fashion Community 109", before changing its name to Shibuya 109 in 1989. In past years, young women have often called the mall the center of Tokyo fashion, with its stores selling clothes for Tokyoites in their teens and 20s. But the recent rise in popularity of foreign fast fashion, creeping into Japan, has seen sales and visitor numbers start to slump, leaving the people in charge of the mall re-thinking their plans.
The result? A new logo for a new 109!
Details
NAME:Shibuya 109
MAP
ACCESS:Shibuya Station
PROFILE
Food, fun, and everyday life for an international student in Tokyo! Stay tuned for tips on living in Japan :-)
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