Japan’s Flavors of Fall ・ How to Enjoy the Season the Japanese Way

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Ingredients might be available year-round, but seasonal foods and culinary traditions are still a way of life in Japan.

Fall Flavors in Japan



If you've spent much time in Japan, you might have noticed the importance of the "shiki" (四季/the four seasons) in Japanese culture, and all the traditions that come and go with the changing of the seasons. Enjoying the beauty of spring cherry blossoms and the color of the fall leaves are fun ways to join in on the seasonal fun, but food plays a big role in celebrating the beauty of every part of the year, so seasonal ingredients and recipes are a great way for food lovers to dive deep into this delicious part of Japanese culture! Seasonal ingredients can be found all over the place, on the menus of both upscale dining establishments and family restaurants, added as flavor powder on potato chips or a filling in cheap chocolates, and of course in the traditional Japanese recipes cooked at home and offered in shops. Here are a few of the flavors you can expect to see each fall!

Pumpkin



Pumpkins are a symbol of fall all over the world, from the brilliantly orange jack-o-lanterns decorating American doorsteps on Halloween, to the mottled green gourds that chefs across Japan turn into spectacular soups, snacks, and desserts as well. Chunks of the sweet Japanese pumpkin, with its green skin and orange flesh, are often stewed in savory broths, or sliced thin and deep fried under a coat of simple batter to create addictively crunchy pumpkin tempura, often dipped in ponzu sauce. Pumpkin is often used as a sweet flavor in Japan, too, adding its distinctive taste to cakes, cookies, traditional Japanese wagashi, and just about anything else. Don't buy any Japanese pumpkin desserts expecting pumpkin spice, though! These sweets really taste like pumpkin, without any notes of cinnamon or nutmeg.

▷ Enjoy it at home! Early fall is still quite warm in Japan, making it the perfect time of year to enjoy these delightfully orange pumpkin somen noodles from Grape (a part of a pretty multicolored noodle set). Somen are generally served chilled during the warmer months of the year, so these pumpkin ones are perfect for days when fall is in the air, but the weather isn't quite cooperating yet. After the meal, Halloween motifs have become popular in Japan in recent years, leading to cute products like this Halloween tea set with its kawaii jack-o-lantern tea bag – filled of course with real pumpkin hojicha (roasted green tea). Sweet tooths can even pick up this Halloween sugar cube pack with a pumpkin sugar cube to add to the tea!

Sanma (Pacific Saury)



Referred to variously as Pacific saury, mackerel pike, or sanma, this long, thin, and silvery little fish is a delicacy throughout east Asia, although Japan has been known to take the lion's share of each year's catch. Even the least cooking-proficient Japanese speaker can tell you that sanma is a fall fish, however, thanks to the name. In Japanese, sanma can be written as "秋刀魚," using the kanji for "autumn knife fish." The "knife" refers to the silvery blade-like form of the fish, which would fit right in on the shelves of one of Japan's popular cooking knife stores. The "autumn" refers to the season when sanma are caught, brought to market in huge numbers, then grilled simply and served on a long plate alongside a bowl of rice, miso soup, and Japanese-style pickles – the epitome of minimalist Japanese cuisine!

▷ Enjoy it at home! Try finding sanma at a local market (or a similar fish that can be grilled and eaten whole), and serving it up on an elegant traditionally rectangular plate like this one from Maruhiro to recreate the experience found in Japanese homes throughout the fall. You can even pick up matching bowls for rice and soup! And if these knife-like fish have you thinking you might need a fancy new Japanese knife, check out the selection at Jikko.

Chestnut



Chestnuts roasting on an open fire…♪

Those of us who grew up in Western English-speaking countries often associate chestnuts with Christmas, making them something of a winter treat, if you eat them at all. But in Japan, chesnuts and chestnut-based sweets start to show up as soon as the summer heat starts to cool, and those tasty treats stick around throughout the coldest months of the year. Chestnuts are actually part of Japan's traditional New Year's food traditions, making it into the "osechi" bento boxes eaten during the first days of the new year. Usually, the chestnuts found in osechi come in the form of "kuri-kinton" (栗金団), a dish where sweetened chestnuts are embedded in a layer of sugary sweet potato paste. These days, however, the Japanese autumn often brings a rush of "Mont Blanc" pastries: a mound of noodly chestnut paste and whipped cream originally from Italy. There are plenty of Frenchified "marron" sweets around to boot.

▷ Enjoy it at home! For a traditional taste of kuri-kinton, don't miss the offerings available during the early fall from Irodori, which come in box sets that quickly sell out each year. Or try some of the chestnut sweets from Nakamura Tokichi, which mix traditional Japanese flavors with a little European inspiration. Their kuri-kinton jellies and little financier cakes made with hojicha tea and whole chestnuts just scream fall!

Sweet Potato



Harvested starting in the late summer, and eaten throughout the colder months of the year, Japanese sweet potatoes are a bright yellow on the inside, a color set off by the thin layer of ruddy maroon skin covering the outside. In Japan, the most popular way of eating sweet potatoes is simply to roast them in their skins, and when the weather starts to turn, baked sweet potatoes are sold warm all over the place: at supermarkets, sometimes at convenience stores, and frequently from the back of food trucks where the potatoes are roasted in ovens full of pebbles, as they slowly drive through the streets like ice cream trucks blaring out the words "iiiishi-yaaaaki imoooo" (stoooone-rooooasted potatooooes!) on repeat.

Japan has a love for sweet potatoes with such high sugar content that the roast tuber basically starts to turn into candy inside and leaks sweet potato syrup, which justifies the lack of other flavors! But sweet potatoes are prepared in other ways as well, sometimes as savory dishes like tempura, sometimes as sugary sweet potato tarts and cakes, and sometimes as snacks like "daigaku-imo" (大学芋), where sweet potatoes are cooked in a light soy sauce glaze, and then dusted with black sesame seeds.

▷ Enjoy it at home! Japanese sweet potato dishes can mostly be replicated with the slightly different kinds of sweet potato found overseas. (There's no reason why you can't, for example, try making tempura with the orange sweet potatoes commonly found in North America!) But different sweet potato varieties tend to taste a little bit different, so you can always order yourself some Japanese-style "imo-kenpi" (芋けんぴ) sweet potato chips to find out just what you're missing out on! And if you fall in love with the lovely red skin and yellow flesh of the Japanese sweet potato, we recommend picking up your own sweet potato notebook, made accordion-style like a goshuincho!

Persimmon



Bright orange and rich in vitamins and fiber, persimmons seem ripe for exploitation as a trendy health food, but the fruit is no passing trend in Japan, where it's called "kaki" (柿). Japanese persimmons come in two main varieties – sweet and firm "fuyuu-gaki" that can be found early in the fall, and "hachiya-gaki," which will dry your mouth out. The unique astringency of hachiya-gaki persimmons means that they can't be eaten until later in the season, when they're so ripe that the astringent flavor morphs into a jammy sweetness, and the texture becomes soft and spoonable. But perhaps the true persimmon delicacy is "hoshi-gaki," which are hachiya-gaki persimmons that have been peeled, strung up outside to dry out, and gently massaged every day for at least a month. The resulting dried persimmons have a warm flavor and a chewy texture that Japanese people go crazy for, and if they weren't so hard to find outside of Japan, they'd probably be an international phenomenon.

▷ Enjoy it at home! Hoshigaki might be hard to find outside of Japan, but fortunately for anyone who is now dying to try this fruity delicacy from abroad, it's possible to export them! The Mitsukoshi-Isetan department store webshop offers some very high-end dried persimmons, along with a whole selection of dried persimmon wagashi sweets, like these hoshigaki stuffed with white bean jam and these traditional persimmon candies. There are even cosmetics made with persimmons, perfect for big fans of the fruit!

Eating Seasonally



With seasonal flavors showing up everywhere from the supermarket produce section to Starbucks limited-edition product releases, finding out what's in season and where to try it can be one of the many joys of visiting Japan. So next time you visit Japan, keep an eye out for seasonal delicacies, whether it be the fall flavors listed here or other specialties from other parts of the year – like summer watermelon, spring cherry blossom, or even winter mikan (mandarin orange)! There's nothing better than a meal that perfectly matches the time of year. And in the meantime, check out some of the ways that you can try a taste of Japan from the comfort of your own home. You might find some new fall favorites!

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    • YAMAGATA

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      Yamagata Prefecture is up against the Sea of Japan, in the southern part of the Tohoku region, and it's especially popular in winter, when travelers soak in the onsen (hot springs) and ski down snowy slopes. International skiiers are especially fond of Zao Onsen Ski Resort and Gassan Ski Resort, and in recent years visitors have been drawn to the area to see the mystical sight of local frost-covered trees. Some destinations are popular regardless of the season, like Risshakuji Temple, AKA Yamadera, Ginzan Onsen's nostalgic old-fashioned streets, and Zao's Okama Lake, all great for taking pictures. Yamagata is also the place to try Yonezawa beef, one of the top 3 varieties of wagyu beef.

    • Japan's most densely populated area, the Kanto Region (関東地方) includes 7 prefectures: Gunma, Tochigi, Ibaraki, Saitama, Tokyo, Chiba, and Kanagawa, which means it also contains the Tokyo Metropolitan Area. In modern-day Japan, Kanto is the cultural, political, and economic heartland of the country, and each prefecture offers something a little different from its neighbors.

    • Gunma Prefecture is easily accessible from Tokyo, and in addition to the area's popular natural attractions like Oze Marshland and Fukiware Falls, Gunma also has a number of popular hot springs (Kusatsu, Ikaho, Minakami, Shima)―it's even called an Onsen Kingdom. The prefecture is popular with history buffs and train lovers, thanks to spots like world heritage site Tomioka Silk Mill, the historic Megane-bashi Bridge, and the Watarase Keikoku Sightseeing Railway.

    • TOCHIGI

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      Tochigi Prefecture's capital is Utsunomiya, known for famous gyoza, and just an hour from Tokyo. The prefecture is full of nature-related sightseeing opportunities year-round, from the blooming of spring flowers to color fall foliage. Tochigi also has plenty of extremely well-known sightseeing destinations, like World Heritage Site Nikko Toshogu Shrine, Lake Chuzenji, and Ashikaga Flower Park―famous for expansive wisteria trellises. In recent years the mountain resort town of Nasu has also become a popular excursion, thanks in part to the local imperial villa. Tochigi is a beautiful place to enjoy the world around you.

    • Tokyo (東京) is Japan's busy capital, and the most populous metropolitan area in the world. While the city as a whole is quite modern, crowded with skyscrapers and bustling crowds, Tokyo also holds onto its traditional side in places like the Imperial Palace and Asakusa neighborhood. It's one of the world's top cities when it comes to culture, the arts, fashion, games, high-tech industries, transportation, and more.

    • The Chubu Region (中部地方) is located right in the center of Japan's main island, and consists of 9 prefectures: Aichi, Fukui, Gifu, Ishikawa, Nagano, Niigata, Shizuoka, Toyama, and Yamanashi. It's primarily famous for its mountains, as the region contains both Mt. Fuji and the Japanese Alps. The ski resorts in Niigata and Nagano also draw visitors from around the world, making it a popular winter destination.

    • Nagano Prefecture's popularity starts with a wealth of historic treasures, like Matsumoto Castle, Zenkoji Temple, and Togakushi Shrine, but the highlight might just be the prefecture's natural vistas surrounded by the "Japanese Alps." Nagano's fruit is famous, and there are plenty of places to pick it fresh, and the area is full of hot springs, including Jigokudani Monkey Park―where monkeys take baths as well! Thanks to the construction of the Hokuriku shinkansen line, Nagano is easily reachable from the Tokyo area, adding it to plenty of travel itineraries. And after the 1998 Nagano Winter Olympics, ski resorts like Hakuba and Shiga Kogen are known around the world.

    • Aichi Prefecture sits in the center of the Japanese islands, and its capital city, Nagoya, is a center of politics, commerce, and culture. While Aichi is home to major industry, and is even the birthplace of Toyota cars, it's proximity to the sea and the mountains means it's also a place with beautiful natural scenery, like Saku Island, Koijigahama Beach, Mt. Horaiji. Often used a stage for major battles in Japanese history, Sengoku era commanders like Oda Nobunaga, Toyotomi Hideyoshi, and Tokugawa Ieyasu left their own footprints on Aichi, and historic buildings like Nagoya Castle, Inuyama Castle, and those in Meiji Mura are still around to tell the tale.

    • NIIGATA

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      Niigata is a prefecture on Japan's main island of Honshu, situated right on the coast of the Sea of Japan, and abundant with the gifts of nature. It's known for popular ski resorts such as Echigo-Yuzawa, Japanese national parks, and natural hot spring baths, plus local products like fresh seafood, rice, and sake. Visitors often spend time in the prefectural capital, Niigata City, or venture across the water to Sado Island.

    • SHIZUOKA

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      Shizuoka Prefecture is sandwiched between eastern and western Japan, giving the prefecture easy access to both Tokyo and Osaka. Not only is it known for beautiful natural attractions, with everything from Mount Fuji to Suruga Bay, Lake Hamanako, and Sumata Pass―Shizuoka's Izu Peninsula is known as a go-to spot for hot springs lovers, with famous onsen like Atami, Ito, Shimoda, Shuzenji, and Dogashima. Shizuoka attracts all kinds of travelers thanks to historic connections with the Tokugawa clan, the Oigawa Railway, fresh eel cuisine, Hamamatsu gyoza, and famously high-quality green tea.

    • Kansai (関西) is a region that includes Mie, Nara, Wakayama, Kyoto, Osaka, Hyogo, and Shiga Prefectures. Kansai contained Japan's ancient capital for hundreds of years, and it's making a comeback as one of the most popular parts of Japan. Kyoto's temples and shrines, Osaka Castle, and the deer of Nara are all considered must-sees. Plus, the people of Kansai are especially friendly, making it a fun place to hang out.

    • Kyoto flourished as the capital of Japan between the years 794 and 1100, becoming a center for poilitics and culture, and to this day it's a great place for close encounters with Japanese history. The cobbled streets of Gion, the atmospheric road to Kiyomizudera Temple, Kinkakuji's golden walls and countless historic attractions, even Arashiyama's Togetsukyo Bridge―Kyoto is a place of many attractions. With new charms to experience throughout the seasons, travelers can't stop themselves from returning again and again.

    • Nara Prefecture's important history reaches back to 710, a time now called the Nara era, when it was once capital of Japan. Called "Heijo-kyo" during its time as a capital, it's said that nara was once the end of the silk road, leading it to flourish as a uniquely international region and produce important cultural properties of all kinds. To make the most of each season, travelers head to Nara Park, where the Nara deer who wander freely, or climb Mount Yoshino, a famous cherry blossom spot.

    • Osaka is known for friendly (and funny) people, but its history is nothing to laugh at, playing a major part in Toyotomi Hideyoshi's 16th century unification of Japan. Thanks to long years of economic activity, it's one of Japan's biggest cities, and Osaka's popular food culture earned it the nickname "The Kitchen of the Nation." To this day Osaka is the model of western Japan, and alongside historic structures like Osaka Castle, it also has major shopping malls like Umeda's Grand Front Osaka and Tennoji's Abeno Harukas. Osaka is a place to eat, eat, eat, with local specialties like takoyaki, okonomiyaki, and kushi-katsu, and for extra fun, it's home to Universal Studios Japan.

    • CHUGOKU

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      The Chugoku Region (中国地方) consists of five prefectures: Hiroshima, Okayama, Shimane, Tottori, and Yamaguchi. In Chugoku you’ll find the sand dunes of Tottori, and Hiroshima’s atomic bomb site, plus centers of ancient history like Grand Shrine of Izumo.

    • HIROSHIMA

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      Hiroshima Prefecture has everything, from world heritage sites to beautiful nature and delicious local cuisine, and it's either an hour and a half from Tokyo by plane, or four hours by train. Itsukushima Shrine on Miyajima Island and the Atomic Bomb Dome, two Hiroshima UNESCO sites, are famous around the world, but in Japan it's also famous for food. Seafood from the Seto Inland Sea, especially oysters, Hiroshima-style okonomiyaki, and Setouchi lemons are all popular, and the natural scenery alone is worth seeing.

    • SHIKOKU

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      On the other side of the Seto Inland Sea opposite Japan’s main island, Shikoku (四国) is a region made up of four prefectures: Ehime, Kagawa, Kochi, and Tokushima. The area is famous for its udon (in Kagawa), and the beautiful Dogo Onsen hot springs (in Ehime).

    • Kagawa Prefecture is on the northern part of the island of Shikoku, facing Japan's main island and the Seto Inland Sea. It's known for being the smallest prefecture in Japan, by area, but at the same time Kagawa is called the "Udon Prefecture" thanks to its famous sanuki udon. Aside from Kotohiragu Shrine and Ritsurin Garden, the prefecture's small islands are popular, and Kagawa is full of unique destinations, like Angel Road. They say that if you lay eyes on Zenigata Sunae, a huge Kagawa sand painting, you'll never have money troubles ever again.

    • Located in the most southwestern part of Japan, Kyushu (九州) is an island of 7 prefectures: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima. The island's unique culture has been influenced by Chinese and Dutch trade, along with missionaries coming in through Nagasaki's port. Modern-day travelers love the lush natural scenery and fresh food, plus the natural hot springs found all throughout the area (thanks to volcanic activity)!

    • FUKUOKA

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      Fukuoka Prefecture has the highest population on the southern island of Kyushu, with two major cities: Fukuoka and Kitakyushu. Thanks to growing transportation networks, Fukuoka is more accessible than ever, and so are the many local attractions. On top of historical spots like Dazaifu Tenmangu Shrine, travelers shouldn't miss Fukuoka's food scene, with motsu nabe (offal hotpot), mentaiko (spicy cod roe), and famous Hakata ramen―best eaten from a food stall in the Nakasu area of Hakata. Plus, it's full of all sorts of destinations for travelers, like trendy shopping centers, and the beautiful nature of Itoshima and Yanagawa.

    • KAGOSHIMA

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      Kagoshima Prefecture played a major role in Japan's modernization as a backdrop for famous historical figures like samurais Saigo Takamori and Okubo Toshimichi, who pushed Japan out of the Edo era and into the Meiji. Because of that, Sengan-en Garden is just one of many historical destinations, and when it comes to attractions Kagoshima has plenty: the active volcano of Sakurajima, popular hot springs Ibusuki Onsen and Kirishima Onsen, World Heritage Site Yakushima Island, even what Japan calls the "island closest to heaven," Amami Oshima. Kagoshima might be found on the very southernmost tip of the southern island of Kyushu, but there's plenty to see.

    • OKINAWA

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      The island chain of Okinawa (沖縄) makes up the southernmost tip of Japan, which is why it's also the most tropical area in the country. Thanks to a history of independence and totally distinct political and cultural events, Okinawa has a unique culture, and remnants of the Ryukyu Kingdom are still visible all over the islands. Food, language, traditional dress, it's all a little different! It's also said to be the birthplace of karate.

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