【Photo Focus】 Filming at Tsubamesanjō Station with JR East ・ Japankuru in Niigata

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A behind the scenes look at Japankuru’s recent trip to the Tsubame-Sanjo area, and what we were up to there!

JR East Tsubamesanjō Station

Recently, the Japankuru team took a trip to the Tsubame-Sanjo area of Niigata to film some videos with JR East. Over the course of three days, we met with Tsubamesanjō Station staff, and then headed out straight away, to film at some of the most highly recommended local locations: open factories, artisan workshops, and gorgeous cherry blossom spots.

The all-important business card exchange! Throughout the trip, we made sure to follow not just standard Japanese business etiquette, but also COVID-19 safety etiquette! Masks all day every day.

Can you see the nerves on the face of this friendly JR station attendant? This was the very first scene we shot, and all the JR staff were a little nervous about this new part of their job, acting in promotional videos!

A dramatic shot of Tsubamesanjō Station.

Craftsmen’s Inn KAJI

We stayed the night in this unique traditional Japanese home-turned-guest-house, about five minutes from JR's Kitasanjo Station, and since it didn't make it into the video, we wanted to tell everybody about it here! In keeping with the local Tsubame-Sanjo themes, the old home was only lightly renovated to keep things comfortable, and the front rooms were decorated with beautiful carpentry tools. 

The house is two floors with four different sleeping areas, in addition to a kitchen, bathroom, and retro Japanese bathtub. In the morning, we even filmed some shots in the beautiful interior before leaving! Unfortunately, the scenes in the guesthouse didn't make it into the final videos from the trip, but we really enjoyed spending time in the traditional rooms, which were outfitted with locally made goods as well (including Suwada nailclippers and locally made kitchen knives).

Craftsmen's Inn Kaji
12-6 Motomachi, Sanjo, Niigata

A view from the front, with a lovely shot of our rental car!

No beds here! We all slept on traditional Japanese futons.

Sanjo Spice Lab

This restaurant in front of JR Kitasanjo Station is a popular local curry spot, but on certain mornings, they open early and serve breakfast made with fresh ingredients and homey Japanese recipes! Aside from weekends, they also do breakfast a few times a month, to coincide with a farmer's market next to the station. It's only a five-minute walk from the guesthouse, and we happened to be staying over the night before a farmer's market day, so we had great timing! We particularly enjoyed the local Niigata koshihikari rice they used.

Sanjo Spice Lab
11-63 Motomachi, Sanjo, Niigata

The restaurant exterior. Our breakfast tasted like delicious home cooking, but the architecture is very chic and modern! Inside it's comfortable and airy, making it a nice place to relax.

Breakfast for just 500 yen, with all-you-can-eat rice! Our cameraman thought the rice was so good, he ate three bowls.

Don't miss the actual fish used as a chopsticks rest (!?!?)

Just a glimpse of the farmer's market!

Yakiniku Sankiraku

After checking in fairly late at eight in the evening, the team was starving, so we searched for a place near the guesthouse. This yakiniku spot was crowded and full of meat smoke, but it was totally delicious, and cheap too. After a long day of shooting and working hard together, anything will taste delicious, but we'd recommend this place if you're looking for yakiniku in the Tsubame-Sanjo area!

Yakiniku Sankiraku
1-8-4 Honcho, Sanjo, Niigata

Our team for this project!

In Japan, people tend to carefully grill meat one piece at a time, but in Korea they're more likely to pour the meat on the grill and cook it in a messy pile. Sometimes, that's the most delicious way of doing it!

Our lovely model for the videos, Fanny, is a hard worker (and definitely not a complainer), but on this night she did quietly mention that space was a little tight. Twice.

Sorry, Fanny!

JR Bunsui Station

We arrived in Tsubame-Sanjo just in time for cherry blossom festival season, and the cherry blossoms in full bloom turned the whole town pink. This particular train station, lined with cherry trees, is part of the festivities every year. (Of course, with COVID-19 canceling events all over Japan, things were a little quiet this year.)

Checking angles while waiting for the local train to come. For this tiny local station, trains only come once every two hours.

The JR station sign in front of the blooming cherry trees looked like a panel from a manga!

If you're going to spend two hours at any train station, this isn't a bad choice! We could have stuck around and admired the flowers all day long.

Koshuhanten Ramen

This ramen shop was recommended by staff at Gyokusendo after our tour of the workshop. Some of us were a little thrown off by the texture of broth used in the ramen, but the fatty pork flavor is clearly popular with Japanese locals. During lunch, customers line up outside, but fortunately the shop is actually fairly large and turnover is quick, so you probably won't end up waiting more than 10 minutes or so.

Koshuhanten Ramen
49-4 Tsubame, Niigata

It's not uncommon to see lines form outside of the many small restaurants in Japan, because turnover is always quick in places like ramen shops. But because this place was also quite spacious, even impossibly long 30-person lines disappear in ten minutes or so.

Chashu Ramen: 1,000 yen
We finished our bowls to the last drop, but with such a unique texture, it probably won't be everybody's favorite.

Tsuchime Tumbler Workshop

During our trip to the Tsubame Industrial Materials Museum, we spent lots of time filming a workshop where you make a traditional hammered copper tumbler, but we actually filmed one other crafting experience as well! We changed the color of a titanium spoon by anodizing the surface with an electric current, which made it into one of the articles from our trip, but not the main video!

Tsubame Industrial Materials Museum
4330-1 Omagari, Tsubame, Niigata

Getting ready to tap, tap, tap away.

The spoon changed colors in an instant!

Yahiko Ropeway

When it comes to natural features, Mount Yahiko is an obvious sightseeing destination in the Tsubame-Sanjo area. The cherry blossoms in April and November's autumn leaves both make for beautiful views.

The view from the station at the top might be even better than the view from inside the car!

It looks like Fanny has the ropeway all to herself!

But actually, we're all there hiding in the back!

Yahiko Shrine

At the foot of Mount Yahiko is Yahiko Shrine, which is actually a beautiful shrine with a super long history! It's even mentioned in Japan's oldest collection of poetry.

Yahiko Shrine
2887-2 Yahiko, Nishikambara District, Niigata

We used the shrine gate at Yahiko Shrine as a convenient transition in one of the Tsubame-Sanjo videos!

We were connecting the shrine with this shot of JR Tsubamesanjō Station! Shooting with a 55mm single lens, we had a hard time getting the angle to work.

Lots of facilities in Japan will hand out press passes when you're filming on location, so they know you have permission to use the space. It makes you feel invincible! This might be the first one we've gotten that's hand-written in neat calligraphy.

Sakaya Yayoi

This sake and craft beer shop is right in front of Yahiko Shrine! The owner was so friendly and cooperative, we had a great time filming at the shop.

Sakaya Yayoi
1239-4 Yahiko, Nishikambara District, Niigata

Sipping some of the craft beers for the shoot, and "for research." We were all very cheerful!

It's really right in front of the shrine!

On the second floor, we switched from the locally-brewed craft beer, to locally-brewed sake! The owner was nice enough to tell us about all the different kinds of sake he was pouring out.

Suwada, Famous for Nail Clippers

This factory makes nail clippers that cost about 7,000 yen each (around 70 USD)! If you go down to the factory floor, the open factory lets you look in on the artisans and the whole manufacturing process, and the upper floor has a gift shop and a pretty classy little restaurant. If you visit the area, we'd definitely recommend you take a look!

During our time filming at the factory, just about everyone on the Japankuru team started to want a pair of the high-end nail clippers for themselves! But somehow, as we browsed the shop before leaving, our cameraman laid eyes on the nail clippers for dogs, and ended up buying them to use on Japankuru's official mascot Kuruki. She truly deserves the best of the best.

Suwada Open Factory
1332 Koanji, Sanjo, Niigata

They're 7,000 yen each, but each one is a beautiful piece of craftsmanship. Are you as tempted as we all were?

The Japankuru team got special permission to go on the other side of the glass with the factory workers, and film up close.

The factory owner clearly has a unique sense of interior design. Much of the facility is decorated with cast-off metal from the factory's manufacturing process, which is then made into decorative art, but… there's also just a Cadillac right at the entrance.

You can really see the metal castoff decorations on display in the Suwada restaurant, where we ate lunch. Look at those light fixtures!

After eating, we filmed a scene in the restaurant and used silverware made by Suwada themselves! But the standard forks and spoons appear to be made elsewhere.

That's some tall bread.

Kuruki the Shiba Inu Meets Suwada Nail Clippers

What did the lovely Kuruki think of her new nail clippers? Well, according to the cameraman, normal pet store nail clippers tend to make it hard to make a clean cut, so clipping Kuruki's nails can be a struggle. But the Suwada nail clippers, artisan masterpieces that they are, made nail clipping a totally different experience!

Visually, they really look more like pliers than any nail clippers we've seen before.

Do you think our cameraman might have gone overboard spending 7,000 yen on dog clippers that are used about once a month?


Chopsticks Specialists Marunao

If you've ever splurged on a 2,000 yen pair of chopsticks at a Japanese department store, you might think you know what luxury feels like. But for most of the products at Marunao, you can go ahead and add one more zero onto that price tag.

That might sound shocking, but while we filmed at Marunao's Tsubame-Sanjo workshop and boutique, we were filled with understanding. Each pair is crafted with such care! The attention to detail is obvious even in the factory and shop buildings themselves. Our cameraman liked the chopsticks-shaped door handles so much, a shot of the door with reflected cherry blossoms made it into the video's final cut!

1662-1 Yada, Sanjo, Niigata

The handles are just like the real chopsticks Marunao makes and sells. (Just, much larger.)

Tojiro Knife Factory

One of the last stops on our filming itinerary was this knife maker, that ships beautiful kitchen knives from Niigata to all over the world. In Tokyo, they sell their knives at Tsubaya,  the popular knife specialty shop near Asakusa.

9-5 Yoshida-Higashisakae, Tsubame, Niigata

Again, the Japankuru team got a little caught up in the fun, and started buying up knives. Some of us went straight for the #1 most popular item in the shop, and snapping up a professional-grade santoku in under a minute. Other members of our team took longer to figure out which shape, size, design, and price point they needed. Much longer.

Tsuiki Hammered-Copper Kettles at Gyokusendo

The artisans in this traditional workshop spend their days carefully hammering flat sheets of copper into beautifully round, smooth items like kettles, making Gyokusendo a must-see for anyone in Tsubame-Sanjo. Some of the most beautiful kettles sell for prices like 600,000 yen at the flashy Ginza Six mall in Tokyo.

2-2-21 Chuodori, Tsubame, Niigata

Our cameraman snuck into the artisan's working space to record the work up close.

This particular piece of copper being heated in the fire and then quenched in a bucket? Yeah, they weren't really working on anything here! We asked them to just heat it up and cool it down three times, so we could get the perfect shot, with tight, wide, and slow cuts. (Don't worry, all the other crafting was real!)

These two kettles are the same product, but you can see that the one on the right has gained a beautiful patina after years of use!

Okozu Bunsui Sakura Park

If you're looking for the place that got the Japankuru team the most excited during this trip, it might have been this park! We've seen a lot of beautiful cherry blossoms doing this job, but the spectacular view from inside this tunnel of cherry trees was breathtakingly beautiful! We were short on time, so our cameraman was dashing to and fro, trying desperately to get the most beautiful shots possible, as quick as he could. We ended up with some gorgeous cuts, but we left the park hoping we might come back next year to spend more time there.

Okozu Bunsui Sakura Park
4026 Gosengoku, Tsubame, Niigata

A shot from our drone, a DJI Mavic Air 2, with cherry blossoms, a mosaic of small-town Japanese houses, and snowy mountains in the background.

In 2021, the local cherry blossom festival was canceled, and we tried to keep things as quiet as possible as well. To avoid coming close to too many people, we only had Fanny go back and forth twice.

If it weren't for this shoot, we would never have found this beautiful spot. We would have just passed right by the rows of amazing cherry blossoms!

There are so many places like this around Japan, just waiting to be discovered.

A 4K/120P SONY a7s3 shot.

The crew after three days of filming! We snapped one last shot before heading back to Tokyo.

The Results

After seeing everything we did in Tsubame-Sanjo, are you curious to see how the videos turned out? We made four altogether, and you can find them all on the Japankuru video page!

For more info and updates from Japan, check Japankuru for new articles, and don't forget to follow us on Twitter, Instagram, and Facebook!


NAME:Tsubame-Sanjo, Niigata Prefecture (新潟県、燕三条)


Japankuru through the lens of a camera.

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Niki Golf offers a huge selection of new and used golf gear in Ueno, Tokyo. Between the weak yen and the shop's willingness to haggle, there's never been a better time for beginners or seasoned experts to pick up some clubs, golf wear, or limited-edition Japanese golf equipment! #ueno #nikigolf #golfshopping #golfgear #🏌️ #golflife #golf #golftips #golfjapan #jpangolf #golfclub #honma #ameyoko #二木ゴルフ #二木ゴルフアメ横本店 #nikigolfameyoko #tokyo #tokyotrip #tokyoshopping #japantrip #japantravel #japanlovers #japan_of_insta #japankuru #pr

Odaiba's DiverCity Tokyo Plaza is home to the famous real-size 20m-tall Unicorn Gundam, and the popular shopping center has even more Gundam on the inside! Check out the Gundam Base Tokyo on the 7th floor for shelves upon shelves of Gunpla, and the Gundam Base Tokyo Annex on the 2nd floor for cool anime merchandise. Both shops have tons of limited-edition items!
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Odaiba's DiverCity Tokyo Plaza is home to the famous real-size 20m-tall Unicorn Gundam, and the popular shopping center has even more Gundam on the inside! Check out the Gundam Base Tokyo on the 7th floor for shelves upon shelves of Gunpla, and the Gundam Base Tokyo Annex on the 2nd floor for cool anime merchandise. Both shops have tons of limited-edition items! #pr #odaiba #tokyo #tokyotrip #japantrip #japantravel #PR #divercity #divercitytokyoplaza #tokyoshopping #gundam #unicorngundam #gundambasetokyo #anime #otaku #gunpla #japankuru #오다이바 #다이바시티도쿄 #오다이바건담 #건담 #일본건담 #건프라 #건담베이스도쿄





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    • Tokyo (東京) is Japan's busy capital, and the most populous metropolitan area in the world. While the city as a whole is quite modern, crowded with skyscrapers and bustling crowds, Tokyo also holds onto its traditional side in places like the Imperial Palace and Asakusa neighborhood. It's one of the world's top cities when it comes to culture, the arts, fashion, games, high-tech industries, transportation, and more.

    • The Chubu Region (中部地方) is located right in the center of Japan's main island, and consists of 9 prefectures: Aichi, Fukui, Gifu, Ishikawa, Nagano, Niigata, Shizuoka, Toyama, and Yamanashi. It's primarily famous for its mountains, as the region contains both Mt. Fuji and the Japanese Alps. The ski resorts in Niigata and Nagano also draw visitors from around the world, making it a popular winter destination.

    • Nagano Prefecture's popularity starts with a wealth of historic treasures, like Matsumoto Castle, Zenkoji Temple, and Togakushi Shrine, but the highlight might just be the prefecture's natural vistas surrounded by the "Japanese Alps." Nagano's fruit is famous, and there are plenty of places to pick it fresh, and the area is full of hot springs, including Jigokudani Monkey Park―where monkeys take baths as well! Thanks to the construction of the Hokuriku shinkansen line, Nagano is easily reachable from the Tokyo area, adding it to plenty of travel itineraries. And after the 1998 Nagano Winter Olympics, ski resorts like Hakuba and Shiga Kogen are known around the world.

    • Aichi Prefecture sits in the center of the Japanese islands, and its capital city, Nagoya, is a center of politics, commerce, and culture. While Aichi is home to major industry, and is even the birthplace of Toyota cars, it's proximity to the sea and the mountains means it's also a place with beautiful natural scenery, like Saku Island, Koijigahama Beach, Mt. Horaiji. Often used a stage for major battles in Japanese history, Sengoku era commanders like Oda Nobunaga, Toyotomi Hideyoshi, and Tokugawa Ieyasu left their own footprints on Aichi, and historic buildings like Nagoya Castle, Inuyama Castle, and those in Meiji Mura are still around to tell the tale.


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      Niigata is a prefecture on Japan's main island of Honshu, situated right on the coast of the Sea of Japan, and abundant with the gifts of nature. It's known for popular ski resorts such as Echigo-Yuzawa, Japanese national parks, and natural hot spring baths, plus local products like fresh seafood, rice, and sake. Visitors often spend time in the prefectural capital, Niigata City, or venture across the water to Sado Island.


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      Shizuoka Prefecture is sandwiched between eastern and western Japan, giving the prefecture easy access to both Tokyo and Osaka. Not only is it known for beautiful natural attractions, with everything from Mount Fuji to Suruga Bay, Lake Hamanako, and Sumata Pass―Shizuoka's Izu Peninsula is known as a go-to spot for hot springs lovers, with famous onsen like Atami, Ito, Shimoda, Shuzenji, and Dogashima. Shizuoka attracts all kinds of travelers thanks to historic connections with the Tokugawa clan, the Oigawa Railway, fresh eel cuisine, Hamamatsu gyoza, and famously high-quality green tea.

    • Kansai (関西) is a region that includes Mie, Nara, Wakayama, Kyoto, Osaka, Hyogo, and Shiga Prefectures. Kansai contained Japan's ancient capital for hundreds of years, and it's making a comeback as one of the most popular parts of Japan. Kyoto's temples and shrines, Osaka Castle, and the deer of Nara are all considered must-sees. Plus, the people of Kansai are especially friendly, making it a fun place to hang out.

    • Kyoto flourished as the capital of Japan between the years 794 and 1100, becoming a center for poilitics and culture, and to this day it's a great place for close encounters with Japanese history. The cobbled streets of Gion, the atmospheric road to Kiyomizudera Temple, Kinkakuji's golden walls and countless historic attractions, even Arashiyama's Togetsukyo Bridge―Kyoto is a place of many attractions. With new charms to experience throughout the seasons, travelers can't stop themselves from returning again and again.

    • Nara Prefecture's important history reaches back to 710, a time now called the Nara era, when it was once capital of Japan. Called "Heijo-kyo" during its time as a capital, it's said that nara was once the end of the silk road, leading it to flourish as a uniquely international region and produce important cultural properties of all kinds. To make the most of each season, travelers head to Nara Park, where the Nara deer who wander freely, or climb Mount Yoshino, a famous cherry blossom spot.

    • Osaka is known for friendly (and funny) people, but its history is nothing to laugh at, playing a major part in Toyotomi Hideyoshi's 16th century unification of Japan. Thanks to long years of economic activity, it's one of Japan's biggest cities, and Osaka's popular food culture earned it the nickname "The Kitchen of the Nation." To this day Osaka is the model of western Japan, and alongside historic structures like Osaka Castle, it also has major shopping malls like Umeda's Grand Front Osaka and Tennoji's Abeno Harukas. Osaka is a place to eat, eat, eat, with local specialties like takoyaki, okonomiyaki, and kushi-katsu, and for extra fun, it's home to Universal Studios Japan.


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      The Chugoku Region (中国地方) consists of five prefectures: Hiroshima, Okayama, Shimane, Tottori, and Yamaguchi. In Chugoku you’ll find the sand dunes of Tottori, and Hiroshima’s atomic bomb site, plus centers of ancient history like Grand Shrine of Izumo.


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      Hiroshima Prefecture has everything, from world heritage sites to beautiful nature and delicious local cuisine, and it's either an hour and a half from Tokyo by plane, or four hours by train. Itsukushima Shrine on Miyajima Island and the Atomic Bomb Dome, two Hiroshima UNESCO sites, are famous around the world, but in Japan it's also famous for food. Seafood from the Seto Inland Sea, especially oysters, Hiroshima-style okonomiyaki, and Setouchi lemons are all popular, and the natural scenery alone is worth seeing.


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      On the other side of the Seto Inland Sea opposite Japan’s main island, Shikoku (四国) is a region made up of four prefectures: Ehime, Kagawa, Kochi, and Tokushima. The area is famous for its udon (in Kagawa), and the beautiful Dogo Onsen hot springs (in Ehime).

    • Kagawa Prefecture is on the northern part of the island of Shikoku, facing Japan's main island and the Seto Inland Sea. It's known for being the smallest prefecture in Japan, by area, but at the same time Kagawa is called the "Udon Prefecture" thanks to its famous sanuki udon. Aside from Kotohiragu Shrine and Ritsurin Garden, the prefecture's small islands are popular, and Kagawa is full of unique destinations, like Angel Road. They say that if you lay eyes on Zenigata Sunae, a huge Kagawa sand painting, you'll never have money troubles ever again.

    • Located in the most southwestern part of Japan, Kyushu (九州) is an island of 7 prefectures: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima. The island's unique culture has been influenced by Chinese and Dutch trade, along with missionaries coming in through Nagasaki's port. Modern-day travelers love the lush natural scenery and fresh food, plus the natural hot springs found all throughout the area (thanks to volcanic activity)!


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      Fukuoka Prefecture has the highest population on the southern island of Kyushu, with two major cities: Fukuoka and Kitakyushu. Thanks to growing transportation networks, Fukuoka is more accessible than ever, and so are the many local attractions. On top of historical spots like Dazaifu Tenmangu Shrine, travelers shouldn't miss Fukuoka's food scene, with motsu nabe (offal hotpot), mentaiko (spicy cod roe), and famous Hakata ramen―best eaten from a food stall in the Nakasu area of Hakata. Plus, it's full of all sorts of destinations for travelers, like trendy shopping centers, and the beautiful nature of Itoshima and Yanagawa.


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      Kagoshima Prefecture played a major role in Japan's modernization as a backdrop for famous historical figures like samurais Saigo Takamori and Okubo Toshimichi, who pushed Japan out of the Edo era and into the Meiji. Because of that, Sengan-en Garden is just one of many historical destinations, and when it comes to attractions Kagoshima has plenty: the active volcano of Sakurajima, popular hot springs Ibusuki Onsen and Kirishima Onsen, World Heritage Site Yakushima Island, even what Japan calls the "island closest to heaven," Amami Oshima. Kagoshima might be found on the very southernmost tip of the southern island of Kyushu, but there's plenty to see.


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      The island chain of Okinawa (沖縄) makes up the southernmost tip of Japan, which is why it's also the most tropical area in the country. Thanks to a history of independence and totally distinct political and cultural events, Okinawa has a unique culture, and remnants of the Ryukyu Kingdom are still visible all over the islands. Food, language, traditional dress, it's all a little different! It's also said to be the birthplace of karate.